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Boat SM.pdf
- 1. PRATEEK MALIK RISHABH SINGH ROBIN SINGH SAFIA REYAZ SAZIA PARVEEN SHEETAL TRIPATHI || || || || || STRATEGIC ANALYSIS SAGNIK GANGULY || (MBAO8139) (MBAO8155) (MBAO8160) (MBAO8164) (MBAO8163) (MBAO8173) (MBAO8178)
- 2. Premium quality at an economical price Selling electronic items like accessories Event marketing like: boAt x IPL, boAT X LFW, boAt X Sunburn Celebrity endorsements BUSINESS MODEL
- 3. PESTLE Political Economic Social Technological Legal Environmental Government policies and regulations can impact the audio equipment and wearables industry. Changes in import and export laws can affect the supply chain and pricing Economic factors such as inflation, exchange rates, and consumer spending habits can impact the industry The economic downturn can lead to decreased consumer spending Trends and shifts in consumer behavior, lifestyle choices, and values can impact the industry. Increased interest in fitness and health has led to a rise in demand for wearable fitness trackers. Legal factors such as consumer rights, product warranty and claim needs to follow to avoid any litigations. Companies must ensure that their products comply with safety standards and regulations. Advancements in technology can impact the industry, such as the development of new materials, software, and hardware. The integration of voice assistants like Siri and Alexa into audio products has become increasingly popular. BoAt company is involved in e-waste management practices at the core The management also practices environment- friendly manufacturing operations.
- 4. Relatively low, as number of suppliers are high and also the relationship with its suppliers has grown stronger over the years, which gives negotiation power to BoAt. Substitutes Suppliers' Bargaining Power Buyers' Bargaining Power Competitors Moderate bargaining power in the hands of the buyers, as there are variety of brands with different specifications, which they can compare and decide what to buy. Threat of new entrants to the audio equipment industry is relatively low, greater investments related to R&D and production and marketing and making a hold with the distribution channels. Relatively high as this industry already has many established players competing for market share. Additionally the industry faces an urge for innovation and new technology development. PORTER ANALYSIS New Entrants Relatively lower threat of substitute faced by BoAt as the devices that the company is producing gets upgraded with technology and innovation, so no other equipment can replace the products.
- 5. BROADER INDUSTRY ENVIRONMENT Eco Friendly and Sustainable products Shift from wired to wireless Rise in music streaming industry Trend in E-learning and work from home
- 7. INDUSTRY EVOLUTION Initial investment of Rs 30 Lakh Few Competitors Targeted Customers Founded in 2016 Increasing Sales Rise in Profit More Competitors Customer base increasing Current Phase Boat established itself as a dominant player and continues to expand in online and retail stores Peak Sales Profits High Stable no of Competitors Falling Sales Profits falls No of Competitors fall Customer base contracts
- 8. BOAT'S CORE COMPETENCIES Product Design and Development Branding and Marketing Customer Service Supply chain Management Dedicated customer support team Warranties Exceptional Customer Service Aesthetically appealing Technologically advanced Unique designs and feature Products are Social Media Platforms Digital Marketing Branding & Marketing through Manufacture & deliver products quickly & efficiently Partnership with logistic companies & leading suppliers Robust Supply Chain for Innovation And Technology Wireless earphones with bluetooth connectivity & voice assistant Leverage Advance Technologies
- 9. Competencies Value Rarity Inimitable Organization Product Design and Development The company's sleek and modern aesthetics are highly valued by customers. Boat's unique approach sets it apart from its competitors. Difficult for competitors to replicate the product without infringing on intellectual property The process is well-organized, with a dedicated team of designers and engineers. Branding and Marketing The branding & marketing efforts established a strong reputation for quality and style. Its unique approach has helped it stand out in a crowded market. Branding and marketing efforts can only be replicated by copying the company's messaging and design elements. The process is well-organized, with a dedicated team of designers and engineers. Supply Chain Management Efficient SCM helps keep costs down and ensures the timely delivery of products. Unique approach to sourcing and manufacturing sets it apart. Can't replicate processes without investing significant time and resources. The process is well-organized, with a dedicated team of designers and engineers. Customer Service Dedicated customer service helps build strong relationships with customers and increase customer loyalty. Unique approach to customer service sets it apart from competitors. Can't replicate processes without copying the company's training and hiring practices The process is well-organized, with a dedicated team of designers and engineers. Innovation & Technology Focus on innovation and technology helps the company develop new products and stay ahead of competitors. Unique approach sets it apart from its competitors Can't replicate innovation and technology capabilities without copying the company's intellectual property The process is well-organized, with a dedicated team of designers and engineers. VRIO
- 10. Design Trendy Design Appealing to young consumers Comfortable to use Price Priced Competitively Quality products at an affordable price Accessible for a wide range of consumers Distribution Strong distribution network Covers both online and offline channels Tie-ups with leading e- commerce platform as well as offline retail chains Brand image Strong brand image among young consumers in India Loyal following Community of boAt users- boAtheads Innovation Constantly innovating Expanding its product portfolio Meeting the changing needs of consumers COMPETETIVE ADVANTAGES
- 11. PORTER’S GENERIC STRATEGIES LOWER COST DIFFERENTIATION COST LEADERSHIP DIFFERENTIATION COST FOCUS DIFFERENTIATION FOCUS COMPETITIVE SCOPE COMPETITIVE ADVANTAGE BROAD TARGET NARROW TARGET follows Cost Leadership Strategy as a source to gain competitive advantage
- 13. Strategic Alliance Brand Building Internationalisation Integration Diversification CORPORATE STRATEGY
- 14. Strengthening Brand Positioning Expanding Product Portfolio Increasing Market Reach GROWTH STRATEGY
- 15. FINANCIAL ANALYSIS Steady rise in brand awareness Digital-first approach > rapidly penetrate the target markets Significant opportunity in offline channels > significantly expanding footprint through omni-channel and offline retailers and distributors Higher raw material costs ongoing supply chain disruptions COVID 19 Higher manufacturing costs (India > China) Financing costs rose > increased short-term debt > to cover working capital requirements Salary costs increased > new ESOPs were issued in 2021 > retain and motivate their employees
- 16. FINANCIAL ANALYSIS Online vs Offline Sales Boat today is totally dependent on Amazon and Flipkart marketplace to sell its products. And, this is the biggest risk too in the business. However, having said that Boat is also focussing on increasing sales via omni-channel and offline presence.
- 17. *Financials of Boat for the year 2022 and growth rate over 2021 FINANCIAL ANALYSIS
- 18. FINANCIAL ANALYSIS Cash flow from the operations has decreased significantly because of the increase in net working capital requirements used to fund inventories and also company's trade receivables have increased significantly.