CAREER

1. CAREER OPPORTUNITIES
IN SALES &

2. WHYDOSALESAND
MARKETING JOBSEXIST?
Understanding Consumers, Consumer Behaviour
& Markets
 Communicating with Customer
 Creating and Empowering Brands
 Strategic decision-making of market expansion
 Managing Channel Members
Achieving top-line and bottom-line objectives
for the

3. POSITIVEINFLUENCERSFOR
THE CURRENTJOBMARKET
Healthy GDP growth rate and rising disposable
incomes
 Reforms like GST and Bankruptcy law
 Higher Government spending
 Rising Foreign investments in the country
Further relaxation of FDI rules attracting foreign
investment
 Slower economic growth in major countries

4. NEGATIVEINFLUENCERS FOR
THE CURRENTJOB MARKET
 Widespread Automation in Industries
 Anti-globalization wave in US and Europe
 Uncertain global economic environment
Stagnant private investment in the country &
access capacity
Lack of Innovation in design and development in
the country
 Consistent poor research spending in the

5. WHYISITIMPORTANTTO
BROOD NOW?
 Intense competition in the job market
 A few high preference areas attract many students
The first job sets the tone for your long term
career
The first job allows you to make mistakes and
learn
With the democratization of information and data
everyone has access to content, information and
knowledge

6. AREASFORMARKETINGROLES?
 Sales
Business Development/ Retail /Channel /
Institutional/Corporate/Int’l
 Sales Strategy
 Sales Support/Operations
 Marketing
 Marketing Manager/Int’l Marketing
 Product Marketing/Account/Portfolio/SBU
 Marketing Consultant
 Key Accounts
 Strategic Accounts Management (SAM)/Key Account

7. MARKETINGAREASANDROLES
 Marketing Communications (Marcom)
 Marcom Manager
Marcom Manager (With Medium specification – Online, BTL,
ATL)
 Advertising
 Media Planning
 Media Buying
 Account Executive/Manager
 Creative
 PR/Media Relations

8. MARKETINGAREASANDROLES
 Digital Marketing
Digital Marketing Manager (A holistic profile covering all
areas of digital
marketing like Social Media, Email, Content and SEO/SEM)
 Social Media Marketing
 SEO/SEM
 Lead generation/Inbound Marketing
 Channel Marketing
 Channel Management
 Vendor Management

9. MARKETINGAREASANDROLES
 e-Commerce/Internet Start-ups
 Category/Catalog Management
Product Management (Techno-Functional) and Program
Management
Seller Acquisition and Support (Onboarding, managing,
expanding)
 Growth Hacking
 Customer Service
 Customer Service/ Delight
 Customer Engagement

10. MARKETINGAREASANDROLES
 Branding
 Brand Manager
 Brand Strategy
 Brand Consultant (External to the Brand owner)
 Research
 Market Research/ Business Research
 Data Analytics/ Insight Generation
 Market Intelligence

11. SECTORSANDINDUSTRIES
Auto
Components
Bosch, Motherson Sumi, SKF
Automobiles Maruti, Hyundai, Tata, M&M
BFSI HDFC, Axis, Bajaj Allianz, AXA
Consumer
Durables
Whirlpool, Philips, LG
E-Commerce Amazon, Flipkart
FMCG HUL, P&G, ITC, Marico, Dabur

12. SECTORSANDINDUSTRIES
IT/ITes Cognizant, HCL, Tech
Mahindra
Media &
Entertainment
O&M, Rediffusion, DDB Mudra,
Colors, Sony, Star, Lodestar
Oil & Gas Shell, Reliance, HPCL, BPCL
Pharma Ranbaxy, Sun Pharma, Biocon
Real Estate DLF, Lodha, Unitech, Ansal,
Jaypee

13. MARKETINGJOBSOFFUTURE
 Chief Experience Officer
 Head-Humanoid Service
 AR Marketing Manager
 Purchase Prediction Analyst
 Multi-Marketer
 Marketing eMediamaker

14. MAKEUPANDPREPUP
YOURMIND
GOODLUCK!