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architectural
Mirjam Nilsson
About us
At Contoso, we empower organizations
to foster collaborative thinking to further
drive workplace innovation. By closing
the loop and leveraging agile
frameworks, we help business grow
organically and foster a consumer
first mindset.
20XX Presentation title 2
Problem
Market gap
Few, if any, products on the market help
customers like we do
Financials
Millennials account for about a quarter of
the $48 billion spent on other products
in 2018​
Customers
66% of US consumers spend money
on multiple products that only partially
resolves their issue​
20XX Presentation title 3
Solution
Close the gap
Our product makes consumer
lives easier, and no other
product on the market offers
the same features
Target audience
Gen Z (18-25 years old)
Cost savings
Reduce expenses for
replacement products
Easy to use
Simple design that gives
customers the targeted
information they need
20XX Presentation title 4
Product overview
Unique First to market
Only product specifically dedicated to
this niche market
First beautifully designed product that's
both stylish and functional
Tested Authentic
Conducted testing with college students
in the area
Designed with the help and input of
experts in the field
20XX Presentation title 5
Product benefits
• Cool and stylish product
• Areas for community connections
• Online store and market swap
20XX Presentation title 6

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architectural.pptx

  • 2. About us At Contoso, we empower organizations to foster collaborative thinking to further drive workplace innovation. By closing the loop and leveraging agile frameworks, we help business grow organically and foster a consumer first mindset. 20XX Presentation title 2
  • 3. Problem Market gap Few, if any, products on the market help customers like we do Financials Millennials account for about a quarter of the $48 billion spent on other products in 2018​ Customers 66% of US consumers spend money on multiple products that only partially resolves their issue​ 20XX Presentation title 3
  • 4. Solution Close the gap Our product makes consumer lives easier, and no other product on the market offers the same features Target audience Gen Z (18-25 years old) Cost savings Reduce expenses for replacement products Easy to use Simple design that gives customers the targeted information they need 20XX Presentation title 4
  • 5. Product overview Unique First to market Only product specifically dedicated to this niche market First beautifully designed product that's both stylish and functional Tested Authentic Conducted testing with college students in the area Designed with the help and input of experts in the field 20XX Presentation title 5
  • 6. Product benefits • Cool and stylish product • Areas for community connections • Online store and market swap 20XX Presentation title 6
  • 8. Business model Research We based our research on market trends and social media Abstract We believe people need more products specifically dedicated to this niche market Design Minimalist and easy to use 20XX Presentation title 8
  • 9. Market overview $1 Billion Few competitors ​Specifically targeted market​ Serviceable obtainable market​ $2 Billion Freedom to invent ​Selectively inclusive market​ Serviceable available market​ $3 Billion Opportunity to build​ Fully inclusive market ​Total addressable market​ 20XX Presentation title 9
  • 10. Market comparison $1 Billion • Little competition • Obtainable market $2 Billion • Freedom to invent • Market share​ $3 Billion • Opportunity to build • Revenue over 12 months 20XX Presentation title 10
  • 11. Our competition Contoso Our product is priced below that of other companies on the market Design is simple and easy to use, compared to the complex designs of the competitors Affordability is the main draw for our consumers to our product Competitors Company A Product is more expensive Companies B & C Product is expensive and inconvenient to use Companies D & E Product is affordable, but inconvenient to use 20XX Presentation title 11
  • 12. Our competition graphic Convenient Company A Contoso Expensive Affordable Company C Company B Company D Inconvenient Company E 20XX Presentation title 12
  • 13. Growth strategy February 20XX Roll out product to high profile or top-level participants to help establish the product May 20XX Release the product to the general public and monitor press release and social media accounts October 20XX Gather feedback and adjust product design as necessary 20XX Presentation title 13
  • 14. Traction Key metrics Clients Orders Gross Revenue Net Revenue 20XX 10 1100 $10,000 $7,000 20XX 20 200 $20,000 $16,000 20XX 30 300 $30,000 $25,000 20XX 40 400 $40,000 $30,000 20XX 50 500 $50,000 $40,000 20XX 10 1100 $10,000 $7,000 Revenue by year $0 $10,000 $20,000 $30,000 $40,000 $50,000 20XX 20XX 20XX 20XX 20XX 20XX Presentation title 14
  • 15. Two-year action plan Draft blueprints Run focus groups Gather feedback 20XX Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec Test design Launch design Deliver to client 20XX Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec 20XX Presentation title 15
  • 16. Financials 20XX Presentation title 16 Year 1 Year 2 Year 3 Income Detailers 5,000​ 40,000​ 160,000​ Users 50,000​ 400,000​ 1,600,000​ Sales 500,000​ 4,000,000​ 16,000,000​ Average Price per Sale 75​ 80​ 90​ Revenue @ 15% 5,625,000​ 48,000,000​ 216,000,000​ Gross Profit 5,625,000​ 48,000,000​ 216,000,000​ Expenses Sales & Marketing 5,062,500​ 38,400,000​ 151,200,000​ 70% Customer Service 1,687,500​ 9,600,000​ 21,600,000​ 10% Product Development 562,500​ 2,400,000​ 10,800,000​ 5% Research 281,250​ 2,400,000​ 4,320,000​ 2% Total Expenses 7,593,750​ 52,800,000​ 187,920,000​ EBIT -1,968,750 -4,800,000 28,080,000 13%
  • 17. Meet the team Takuma Hayashi President Mirjam Nilsson Chief Executive Officer Flora Berggren Chief Operations Officer Rajesh Santoshi VP Marketing 20XX Presentation title 17
  • 18. Meet the extended team Takuma Hayashi President Mirjam Nilsson Chief Executive Officer Flora Berggren Chief Operations Officer Rajesh Santoshi VP Marketing Graham Barnes VP Product Rowan Murphy SEO Strategist Elizabeth Moore Product Designer Robin Kline Content Developer 20XX Presentation title 18
  • 19. Funding $12,000 Angel investments Amount obtained through other investors $82,000 Property Revenue obtained from property rentals $32,000 Shares Number of shares converted into USD $14,000 Cash Liquid cash we have on hand 20XX Presentation title 19
  • 20. Summary At Contoso, we believe in giving 110%. By using our next-generation data architecture, we help organizations virtually manage agile workflows. We thrive because of our market knowledge and great team behind our product. As our CEO says, "Efficiencies will come from proactively transforming how we do business." 20XX Presentation title 20