2. Why do Customer
Analysis?
• To cause an ultimate
effect of the
organizations’ action to
targeted customers for
a successful
outcome.
3. A process of
identifying the
individuals or
groups
benefitted or
affected by an
action,
classifying
them
according to
their needs
evaluating the
impact of
corresponding
services
rendered
4. Sort your customers
1
Assign priorities and
focus on customers’
needs based on
mandate and
urgency
2
Provide
interventions and
initiatives based on
added value and
better problem
solving
3
Ensure successful
outcome by
developing
customer value
proposition
4
5. Who are our customers and what are their
needs and expectations?
Primary Customer Who are the beneficiaries of our services?
Secondary Customers Who are the indirect beneficiaries of the services we
provide?
Major deliverables What are the major goods and services we are mandated
to provide our customers?
OUTCOME
(Customer Value Proposition)
What benefits do we get from your services?
- benefit to customer
Why should we patronize your services?
- Product /service attribute
What is most worthwhile to keep in mind about your
services?
- Image/reputation
6.
7. PNP
Effective Crime Prevention and Crime Solution
Highly Capable, Effective and Credible Police Service
Safer place to live, work and do business
8.
9. DI -Customer Analysis
Who are our customers and what are
their needs and expectations?
Primary Customers PNP
Secondary
Customers
NICA, AFP, ATC, NBI, NSA, other LEAs
Foreign Embassies
Major Deliverables Intel-trained personnel
Target Hardening measures
Accurate and timely intelligence products
OUTCOME
(Customer Value
Proposition)
Successful Intelligence-Driven Decisions
and Operations
10. CDs/PDs, Municipal/City Police Stations
Chiefs, Intel operatives, NSUs, and
Investigators
Local Executives, BINs, BPATs, BPSOs,
Financial Institutions, Telecommunications
Offices, Utility Service Providers, Protective
and Security Officers, Other Force
Multipliers, Concerned Individuals,
Academe, AFP counterparts, and Other
Law Enforcement Agencies
Who are our customers and what are
their needs and expectations?
STRATEGIC OUTCOME
Primary
Customer
Secondary
Customers
(INTEL) - Customer Analysis
11. Major
Deliverables
IOB:
1. Target list/ watchlist
2. Wanted list
3. BIN’s (Informants)
4. List of OCG’s and CG’s
5. COPLANs
6. MIOAR
7. INTELEX
CSB:
1. Background Investigation
2. Security Survey and Security inspection
3. CI reports
4. Validation Report
5. MARCI
6. Threat Assessment
Intelligence Production:
1. Information Report
2. PACREP
3. DIB
4. INTSUMs
Foreign Liaison:
1. A. Reports on incident involving Foreign Nationals
STRATEGIC OUTCOME
(INTEL) - Customer Analysis
12. • More Accurate, timely, and reliable intelligence
• Intelligence-based decisions
• Highly efficient and effective intelligence-based
operations
CUSTOMER VALUE PROPOSITION
13. Who are our customers and what are
their needs and expectations?
STRATEGIC OUTCOME
Primary Customer
Secondary Customers
Deliverables /
Services
Customer Value
Proposition
(CVP) / OUTCOME
(group) - Customer Analysis
