CRN Intelligence Subscription Package

1. Subscriptions 2014

2. •
Tailored and in-depth reports based on wider market trends and issues impacting
the channel.
•
Equips vendors with the knowledge to increase channel revenues, improve their
partner proposition and gain a competitive edge on their peers.
•
Our position as an independent commentator and analyst allows a close and
honest relationship with the channel.
•
Reach of the reader databases of both CRN and Computing allows access to the
largest database of VAR, integrators, MSPs and ISVs which can be used in
conjunction with unparalleled access to over 280,000 senior IT decision makers.

3. Why Subscribe?
Competitive advantage:
Offers business critical information to stay ahead of your competition.
Significant cost savings:
Allows you to benefit from outstanding value packages.
Increase channel revenue:
Grow your return from current partners and attract new ones.
Exclusivity:
The IT Buyers guide will be sold to only 20 companies to ensure they can take
full advantage of the findings.
Access to Sara Yirrell:
Exclusive access to the most respected voice in the industry.

4. The Reports
• IT Buyers Guide
• Mobility Report
• Vendor Report
• Education Report
• Top VARs
• Public Sector Report
A unique study into the reality of IT procurement in the UK
and how VARs are selling to their customers.
Benchmarks and rates vendor performance based on
detailed feedback from 320 UK resellers.
The essential guide to the 100 largest resellers operating in
the UK & is the most eagerly anticipated ranking list all year.
• MSP Report
The 2014 report will drill down into specific managed
services (i.e. storage-as-a-service) and assess the
opportunities they provide.
Insight into what VARs believe the benefits are of selling mobility
solutions, cross checked with the actual end user hot buttons.
A comprehensive overview of a broad and varied market that
remains one of the most important sectors for the channel.
Invaluable insights into the budget outlook of frontline
government IT chiefs, what they intend to spend their budget on
and with whom.
• Healthcare Report
A unique insight into what NHS trusts and other healthcare
bodies will require from their technology partners – and what the
channel needs to do – in the future.

5. A unique study into the reality of IT procurement in the
UK and how VARs are selling to their customers.

6. The IT Buyers guide is written for vendors to
empower their partners and increase revenue from
their channel.
The report uncovers who the key decision makers
are, what influences them and if the remit has
changed from the traditional 'IT department' to
multiple roles within the company.
The results are then matched against a mirror survey
of leading VARs looking at how they are presently
selling to their customers.

7. Areas covered include:
•The decision makers VARs need to target within end users
•Analysis of procurement cycles between private and public
sector
•What end users consider most important when picking a supplier
•Why some companies buy direct and what the IT channel can do
to change this
•Where VARs should be spending vendor marketing funds to best
deliver ROI

8. CRN is uniquely positioned to execute this study as Incisive Media also publish
Computing and Financial Director which provide access to 280,000 IT decision
maker & 50,000 FD's respectively.
Primary groups researched:
•300+ IT Directors/Managers - Public and Private sector
•100 FDs - Enterprise to fast growth SME
•100 VARs - MD/Senior management - 25% from CRN Top 100
VARs
£1.35 billion - collective IT spend of CIOs and FDs involved in the project.

9. Standard Version - £5,995
Report
Online Tool Kit
Action
- 30,000 words
- 70 pages
- Bespoke Survey
- HTML email for
partners
Vendor can present report
and personalised survey
findings to key partners
Premium Version - £11,995
Report
Online Tool Kit
Action
Presentation
- 30,000 words
- 70 pages
- Bespoke Survey
- HTML email for
partners
CRN analyses results
of bespoke survey
Sara Yirrell presents
results at vendor’s
partner conference

10. The largest ever independent survey of UK resellers and the
most authoritative ever study into partner programmes.

11. The ultimate guide to how vendors can improve their
partner proposition to get more from their existing
ecosystem and attract new partners.
320 resellers took part with feedback being completely
anonymous so they could say exactly what they think of
the vendors they work with.

12. Benchmarks and ranks 50 leading vendors on 7 key service areas:
•
Product Quality
•
Quality of Account Management & Staff
•
Effectiveness of Accreditation & Training
•
After-Sales and Technical Support
•
Rebates & Margin Retention
•
Demand Generation Programmes/ Funding
•
Channel Commitment and Leadership

13. 2 page profile of every vendor so you can
understand the strengths & weaknesses of your
competition as well as your own results.
Year on year analysis and comparisons will be
included.

14. Standard Version - £6,495
•
150+ pages
•
Executive summary & methodology
•
2 page analysis of all 7 service areas
•
2 page analysis of each of the 50
vendors
•
Review of how you compared
against your competitors
Consultancy Edition - £12,995
The most thorough possible look into how you are serving your
channel. Investigate in detail your performance in each service
area, how you compare against the competition, what type of
partners you are serving best/worst and why.
Concludes with 12 actionable points.
Stage 1) Standard report provided
Stage 2) Call with CRN to discuss hot topics for bespoke research
Stage 3) CRN Provides extended report with 40+ bespoke analysis
Stage 4) CRN will present findings to your management team,
provide action points and discuss the findings in detail.

15. Part 1 – Top 100 list
•
CRN Top VARs is the essential guide to the 100 largest resellers operating in
the UK and is the most eagerly anticipated ranking list all year.
•
Based on revenue performance, the guide includes details on each of the
entrants along with yearly comparison.
•
Now in it’s 4th year, the report will also provide crucial analysis on emerging
market trends.
Part 2 – End user study
•
300+ end user survey
•
The research covers exactly what end users want from their partners and
how well they are being served.
•
Invaluable research for vendors to understand how they can better support
their channel to in turn support their customers more effectively.
Cost: £1,745

16. • The first MSP Report in 2013 took a ground-breaking look at
how the UK MSP market compared to the US, if the US
provides the right framework for the UK to follow and the
challenges & opportunities MSP’s in both territories are
facing.
• The findings revealed the UK market, although established, is
in a constant state of flux and although the market is
destined to grow more knowledge is required to determine
the best model and approach for MSPs.
Cost: £1,745

17. • The 2014 report will drill down into specific managed services
(i.e. storage-as-a-service) and assess the opportunities they
provide.
• Detailed intelligence will be generated from research surveys
into both MSPs and end users and further intel will be gleaned
through interviews with end user CIOs and key VAR MDs.
• International trends will also be identified using our access to
EMEA and the US through Channelnomics, operated by CRN
UK.
Cost: £1,745

18. Mobility Report 2014
• Are VARs seeing demand for mobility solutions and if so which
of their customers is this demand coming from? CRN will
investigate whether it is:
• The public sector, with its austerity-focused remit to
increase productivity?
• The private sector as it bounces back from delayed IT
investment?
• The report provide insight into what VARs believe the benefits
are of selling mobility solutions and will cross check this with
the actual end user hot buttons.
Cost: £1,745

19. Mobility Report 2014
• CRN will determine whether customer attitudes towards are
mobility changing by speaking exclusively to senior IT
managers across both the public and private sector.
•
CRN will be researching the following groups for this report;
• Survey to 100 Top UK VARS
• Survey to IT Managers & CIO’s across a variety
• 1 on 1 interviews with selected end user CIO’s and VAR
MD’s to discuss results.
Cost: £1,745

20. Education Report 2014
• Launched in January 2014, this landmark piece of research
provided a comprehensive overview of a broad and varied
market that remains one of the most important sectors for the
channel.
• A detailed survey of more than 50 schools, colleges, universities,
and other education bodies offered an overarching insight into
the budgets and investment priorities of IT decision makers.
• The anonymous nature of our research also afforded our
respondents the opportunity to tell us what they really think
about a range of pressing issues.
Cost: £1,745

21. Education Report 2014
• Education CIOs offered candid feedback on topics including the plus
points and pitfalls of trends such as cloud, BYOD, and shared
services; what they see as their role in providing technology to
students; and what their best and worst experiences of suppliers
are.
• In addition to our top-down research we also conducted a number
of on-the-record in-depth interviews with IT decision makers who
talked in detail about spending levels, investment plans, and what
they look for in an IT partner.
• Freedom of Information requests to a variety of nurseries, schools,
colleges, and universities also provides a snapshot of the budget
outlook of the education sector, and shines a light on who some of
the leading resellers in this sector are.
Cost: £1,745

22. Public Sector Report 2014
• Launched last year, the Public Sector Report offers invaluable
insights into the budget outlook of frontline government IT chiefs,
what they intend to spend their budget on and with whom.
• Freedom of Information requests provide detailed information on
how much as many as 100 local authorities across the UK have had
to spend on IT in each of the last two years, as well as a breakdown
of their leading suppliers.
• A survey of hundreds of IT chiefs at public sector bodies of all types
sheds light on their pain points and priorities, as well as what
technologies they will be investing in, and how trends like cloud and
BYOD may affect them.
Cost: £1,745

23. Public Sector Report 2014
• Our data and analysis provides a root-and-branch analysis of the
public sector procurement landscape and addresses questions
such as:
•
How much has austerity eaten into frontline public sector IT
budgets?
•
What are CIOs buying, and are decisions fuelled purely by necessity,
or is there scope to invest in innovation and driving efficiencies?
•
What do public sector IT chiefs look for in their IT partners; will cost
always be king, or can suppliers differentiate themselves in other
ways?
•
Who are the biggest channel players in the local government space,
and how do they stack up against their rivals?
Cost: £1,745

24. Healthcare Report 2014
• Following on from the success of the Public Sector Report and
Education Report, CRN will launch an in-depth study of the
healthcare segment this year.
• Austerity is affecting all corners of the public sector, but few
can be set for as radical a shift as the NHS; power is being
devolved and the private sector are seemingly playing a
bigger role than ever in the provision of public health
services.
• Our research will offer a unique insight into what NHS trusts
and other healthcare bodies will require from their
technology partners – and what the channel needs to do – in
the future.
Cost: £1,745

25. Healthcare Report 2014
• A survey of healthcare IT chiefs will offer an overview of how
much technology budgets are being compromised, and what
technologies are being prioritised for investment.
• One-on-one interviews with CIOs, resellers, and market
analysts will also offer an in-depth snapshot into spending
levels, investment plans, and what VARs need to do to
succeed in this key market.
• Freedom of Information requests from a variety of healthcare
bodies will provide a valuable snapshot of who some of the
leading reseller suppliers in this sector are.
Cost: £1,745

26. Calendar
February
IT Buyers Guide
Education Report
March
Vendor Report
May
Mobility Report
June
Public Sector Report
October
MSP Report
November
Healthcare Report
Top VARs

27. Packages
IT Buyers
Guide
Vendor Report
Top VARs
Silver
Standard
Version
Standard
Edition
Included
Gold 1
Premium
version
Standard
Edition
Gold 2
Standard
Version
Platinum
Premium
version
MSP Mobility Education Public Sector
Report Report
Report
Report
Healthcare
Report
Total
Cost
Subscription
Cost
Select 3 of the 5 reports
£19,220
£15,995
Included
Select 3 of the 5 reports
£25,220
£19,995
Consultancy
Edition
Included
Select 3 of the 5 reports
£25,720
£19,995
Consultancy
Edition
Included
All 5 reports
£35,210
£24,995
Platinum Bonus:
Platinum subscribers will receive a 1 hour session with Sara Yirrell, CRN’s Executive Editor and author of the IT
Buyers Guide to discuss the implications of the overall research findings for your channel business and the
opportunities they present.

28. Subscriptions 2014