To err is human! And to learn, Bri's got you! 🐧 💫 A bonus marketing mistake to look out for is not having the patience to let marketing initiatives catch on. Here are a few things to remember: ✅ Most marketing ideas don't go viral or become popular overnight ✅ To get your marketing initiative to catch on, you'll have to keep showing up ✅ Give your initiatives at least three months to decide if it's time to pull the plug or not 👋 Are there any marketing mistakes that we missed? Feel free to add to the list! 💬 Help Bri decide on what to share next: A) How to avoid your startup launch from going wrong B) 5 product marketing stories we can learn from C) Something else, please comment Happy learning, Bri 🐧

1. MARKETING
MISTAKES
BRISQUEMARKETING.COM
we all make
7

2. TOERRIS
HUMAN
2/10
and to learn, I've got you.
Let's look at some of the
top marketing mistakes that we make.

3. MISTAKE#1:
Not balancing
long-term plans
3/10
with short-term plans
70% for immediate return activities
e.g. promotional campaigns
SPLIT YOUR TIME!
30% for things that take time to
build e.g. blogging, brand awareness

4. MISTAKE#2:
Not having a
clear brand vision
4/10
Where: you'd like to be in the future
How: your marketing helps you get there
Who: you sell 80% of your products to
What: you do better than anyone else
ALWAYS KNOW

5. MISTAKE#3:
Forgetting to focus
on what makes
you different
5/10
Jump on a new trend just
because everyone is doing it
DON'T:
Forget why your customers
love you or stick with you

6. MISTAKE#4:
Not creating a
repeatable process
6/10
First, strategy (what you plan to do)
REMEMBER!
Second, tactics (how you'll get things done)
Third, process (tracking, templates, and workflows)
Fourth, consistency (repeat, refine, repeat)

7. MISTAKE#5:
Not tracking the
right metrics
KEEP AN EYE ON:
7/10
Tracking each
action step not
just the results
email
opens
email
clicks
form fills or
cart activity
Sales
orders
1 2 3 4

8. brand awareness
content marketing
website
social media
MISTAKE#6:
Disconnecting parts
of your marketing
8/10
Your SEO strategy determines
what goes on your website
and the keywords to use on
social media
EXAMPLE

9. MISTAKE#7:
Thinking of algorithms
instead of humans
9/10
Pleasing algorithms
can get you found
IT'S TRUE
but your content is
why people stay

10. How to avoid your startup
launch from going wrong
WHAT'S
NEXT?
OPTIONA:
OPTIONB:
5 product marketing stories
we can learn from
Something else,
please comment!
save for later
B R I S Q U E M A R K E T I N G . C O M