In this day of the 24-hour news cycle and the unconstrained proliferation of social media, it is vitally important for organizations to both manage and optimize their online presence.
Here are four simple ways in which hospitals can manage their reputation through the use of social media.
Contact HealthCare Marketing Group to discuss your options or download our complimentary MEDICAL MARKETING GUIDE to get you on the fast track to success.
P: 800-258-0702
W: http://healthcaremarketinggroup.com
E: marketing@healthcaremarketinggroup.com
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Four Ways to Use Social Media for Reputation Management for Hospitals
1. Four Ways to Use Social Media for Reputation
Management for Hospitals
2. DID YOU KNOW:
41% of people said social media would affect their choice of a
specific doctor, hospital, or medical facility?
3. Reputation is everything.
In this day of the 24-hour news cycle and the unconstrained
proliferation of social media, it is vitally important for
organizations to both manage and optimize their online
presence.
4. Hospitals are susceptible to public perception.
Here are four simple ways in which hospitals can manage
their reputation through the use of social media.
5. DID YOU KNOW:
94% of prospective patients said reputation of facility is
important in hospital selection?
6. 1. Create Your Hospital Story with Brand
For many hospitals, the average social media participation includes a few
generic posts or tweets. A hospital is a community unlike any other. With the
vast possibilities of outreach and engagement, hospitals can use social media
to disseminate information with the benefit of having a built in expertise.
7. DID YOU KNOW:
Multiple studies confirm that consumers report using the
internet first (85% of the time) when they need a healthcare
service or product, and printed Yellow Pages only 35% of the
time?
8. 2. Monitor, Monitor, Monitor Your Brand
Remember it takes ten positive posts to counterbalance one negative
one. People pay more attention to negativity. Always know what is out
there with your brand on it and learn to respond accordingly. Respond
directly to the unhappy consumer and offer immediate remediation.
9. DID YOU KNOW:
Some 85% of U.S. adults own a cell phone and, of those, 31%
say they have used their phone to look for health or medical
information online?
10. 3. Engagement Promotional Opportunities
Saturate as many social media outlets as possible, such as Facebook®,
Twitter®, YouTube®, Yelp®, and Instagram®, with a wide variety of posts.
Encourage interactive participation. See what works for the organization,
in the community, with the clientele.
11. DID YOU KNOW:
31% of health care organizations have specific social media
guidelines in writing?
12. 4. Hospitals Plans for Success
Social media policies with emergency plans cover the
hospital from both sides. A social media policy shows the
staff that the brand is important and details what can/cannot
be posted in connection with staff.
13. Hospitals Plans for Success
An emergency social media plan outlines any reaction to bad
social media from negative reviews, unfortunate press, and
localized disasters in the hospital community to avoid making
a touchy situation much worse.
14. Hospitals Plans for Success
The immediate reaction is to defend the hospital before
“someone sees” it; however, an emergency plan for social
media can salvage the reputation of the hospital in much the
same way as an emergency room can save a life.
15. Contact HealthCare Marketing Group to discuss your options or download
our complimentary MEDICAL MARKETING GUIDE to get you on the fast track
to success.
800.258.0702
healthcaremarketinggroup.com
marketing@healthcaremarketinggroup.com