Dime App is a proposed savings app that would round up users' bank transactions and put the extra amounts towards savings goals set by users. It has the potential for a large user base of over 12 million in the UK alone among the 57% of the population that uses online banking. The app could generate revenue through affiliate links on purchased savings goals and targeted ads using valuable user data. While other savings apps exist, Dime App aims to improve by allowing users to set savings goals, keeping funds in users' own bank accounts rather than taking money out unexpectedly like other apps, and having a simpler mobile/web experience compared to competitors. Initial funding of £500 would be used for app design and marketing based on screenshots and design.

1. Dime App
Sam Aggarwal | Hasnain Bukhari | Jan Hussein

2. Problem

3. Dime App to the Rescue!
Set a savings target
Sync your bank securely
We’ll round up your
transactions
Reach your target and buy
through us

4. Opportunity
57% of the population use online banking
35% of those people are within the age range of 18-25
years old
12 million perspective users in the UK alone
Large expected
user base
High quality user
data
Premium
targeted ads
High Profit
Potential++ =

5. Monetisation
Affiliate links to the goals users set
Highly Targeted Advertising with the Holy Grail
of Data
Challenges which are used to create new
behaviours in customers
💰

6. Competition
Not a savings app but an
investment app
US only
No savings goal
Facing tough competition from
other apps like Betterment
No mobile or web application
User’s complain about a lack
of control
Money taken out of accounts
unexpectedly
No savings goal
Time consuming sign up

7. Funding
£500 for App Design
All of our Marketing, PR and Fund Raising
strategy revolves around Screenshots & App
Design.

8. Questions?