Truly mobile bank!

1. TRULY MOBILE BANK

2. MOBILE’S BANKING TIME HAS COME
• In 2015, weekly mobile bankers exceeded that of
weekly branch bankers for the first time ever in
U.S.
• In2015 about 30% of US adults used the app at least
1 time per week versus only 24%of the population have
benefited from the bank'sbranch.
• 1 in 10 U.S. adults began using mobile banking for
the very first time — amounting to 25 millionnew
mobile bankers.
According to JavelinStrategy&Research
January 12th, 2016

3. OTP | Russia BBVAGroup |USA Number26 |Germany
Founded in2015
In6 month:
• 40 000 clients
• 800 million RUB – deposit
base
Founded in2012
In18 months :
• 100 000clients
• $1,7 billion– total amount of
transactions in 2013
• Purchased by BBVA group in
February2014 for $117 million
Founded in2013
Ina year since launch:
• 160 000clients
• $2 million– Seed round
(2014)
• $10 million– Round A
(2015)
WORLD PRACTICE

4. WHY SWIPEBANK?
The whole bank in a single app
• No branches, no queues, nodays-off
• 24/7 qualified in-appsupport
• Check yourbalance and get convenient visualized
transaction analytics
• Flexiblecardmanagement
• Smart search
• Top-level security

5. HOW TO BECOME A CLIENT
Install SwipeBankapp Expect your newcard
within 10 days
Register andenter
required data

6. BANK AS A SOCIAL NETWORK
Transferringmoneyto a friend fromyour contact list or requesting them — now easier
than sending amessage

7. POSITIONING
• Independent “umbrella”brand
• Own lightweightbusiness
processes
• Digital channels of interaction
with client
• Own productoffers
• Simplified tariff proposals
For people who:
• want to be constantly in touch with their bank
• don'twant to visitbranches
• are tired from script-based customersupport
• are tired from complex experience with transactions
• want to have the whole bank in a pocket
• want Uber stylebanking

8. TURKISH MARKET
Target audience
Age
Salary starting at
Approximatevolume
25–54
$1000
34 000 000 people
TURKEY
• Young and well connected population: 50% is aged under 30, more than 84% of the population owns amobile
handset
• The FinTech market size amounts to 17,7billion dollars in 2016
• Transaction value is expected to showan annualgrowth rate of 19.35% resulting in the total amountof $36
billion in 2020
• The marketis familiar with the mobile paymentsand isone of the leaders in the mobile paymentusage

9. HOW DOES IT LOOK
• Frontend development (MobileApp)
• Backend development
• Integration of third-party services into backend
• The developmentof asingle connectorwith
banking services
• Sales
• Marketing
• Support
• Logistics
• New productdevelopment
• Integration of project backend into bank’sbackend • Integration of banksand project’s business processes
• Provide bank’sbackend for integration
• Technologicalsupport for solution on the bank’s
backend
• Modification and improvementof the bank's
backend
• Emission andProcessing
• Marketing support
• Supportin shapingtheproduct line
• Supportin the formation of new
business processes
BANK

10. BASIC MONETIZATION MODEL and GOALS
$2 1% 5%
cost of
account permonth card transaction fee
per annum on the average
monthly cardresidue
GOALS
• 26 000 clients in the first year since launch
• $20 000 000 monthly turnover through cardsin the 12monthssince launch
• $17000 000 the total balance on cards for in 12months sincethe launch
• Launchof the creditproduct
• Launchof the depositproduct

11. CHANNELS OF ATTRACTION
ADDITIONAL CHANNELS
• Contextual advertising, media advertising
• SEO
CAC ~30$
PRIORITY CHANNELS
• PR/ SocialMedia
• Referral program / AffiliatePrograms
• Mobile marketing

12. CONTACTS
Anton Vokrug
CEO
Alexander Gandzha
CTO
Dmitry Tomchuk
Managing partner
Eugene Potemskyi
CBDO
Lena Khlevnaya
PR
+38 (093) 414 29 32
anton.vokrug@gmail.com
• Ukraine, Kyiv, Vozdvyzhens'ka St, 36
• China, Shenzhen City, Futian Fuhua 3 Street,
Rongchao International Business Center,
Room 4601

13. B YOUR BANK