The global OLED display market is significantly driven by factors such as rising disposable income of consumers, rapid urbanization, and acceptance of OLED displays in smartphones, smart television, etc. Modernization, technological advancements, and surge in demand for better viewing experience are driving the global OLED display market during the forecast period.
1. By Transparency Market Research Published May 16, 2022
OLED Display Market Expected To
Witness a Sustainable Growth
Over 2031
The global OLED display market is signi몭cantly driven by factors such as the rising
disposable income of consumers, rapid urbanization, and acceptance of OLED
displays in smartphones, smart television, etc. Modernization, technological
advancements, and a surge in demand for a better viewing experience are driving
the global OLED display market during the forecast period. Advancements in OLED
technology, an increase in demand for AMOLED displays in AR/VR headset
applications, and a rise in support from governments for R&D activities are also
contributing to the global OLED display market growth. Companies in the global
OLED display market are increasing their production capacity to leverage revenue
opportunities in the global market.
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The rise in Usage of OLED Displays in Smart Television Drives Market Growth
There is an increasing demand for OLED displays in smart television across the
globe. The increase in the use of the OLED technology in the manufacturing of
various electronic products such as smartphones, tablets, televisions, etc. is
driving the demand for OLED displays. The OLED technology can be used in smart
TVs in order to provide beautiful lighting panels. Many consumers are more likely
to opt for OLED displays for better image quality. Digital growth in various
economies is responsible for the emergence of smart electronic devices.
2. Increasing sales of digital televisions with Internet-connected technologies is
expected to drive the OLED display market during the forecast period. Digital
television offers online interactive media, online video streaming, online
music, over-the-top content (OTT), on-demand streaming, etc. All these factors are
contributing to the rising demand for OLED displays in smart television, which, in
turn, boost the global market during the forecast period.
Booming Semiconductor and Electronics Industries to Boost OLED Display
Market
The growth and advancement of the semiconductor and electronics industries can
be attributable to the growth of the OLED display market. Some of the key bene몭ts
of using OLED displays in the semiconductor and electronics industries are
excellent performance reliability, durability, and cost-e몭ciency. Flourishing growth
and advancement in the mobile phones segment can be ascribed to the rising
demand for OLED display. There is a consistent demand for mobiles and
smartphones across the globe.
Rising sales of mobile phones and an increasing number of mobile manufacturers
are expected to drive the demand for OLED displays. Increasing applications of
OLED displays in various consumer electronics products are due to their ability to
consume less power. The global OLED display market is anticipated for healthy
growth in the upcoming years, due to collaborative efforts of market stakeholders
and product manufacturers to provide innovative and technologically advanced
products. The increasing popularity of AMOLED is creating value-grab
opportunities in the global market.
Potential Growth Opportunities for Market Players in Asia Paci몭c
Asia Paci몭c accounts for the largest share of the global OLED display market.
Rapid urbanization, an increase in the production of electronic devices, and a rise
in presence of key manufacturers operating in the Asia Paci몭c are factors
contributing to the market growth. India and China are major countries driving the
demand for various consumer electronics products. The increasing adoption of
online distribution channels and eCommerce platforms is expected to drive the
expansion of the market in Asia Paci몭c.
Additionally, various OLED display manufacturers are continuously focusing on
R&D activities in order to improve their product portfolio, thereby boosting the
3. OLED display market in the region. The Asia Paci몭c OLED display market is driven
by factors such as the lucrative presence of manufacturers, increase in adoption of
consumer electronics, and rapid economic growth. Manufacturers operating in the
Asia Paci몭c OLED display market are gaining pro몭table growth opportunities. Key
market players operating in the global OLED display market are focusing on
expanding their production capacity due to rising demand from various end-users.
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Increase in Disposable Income and Adoption of Smart Electronics Products
Rising disposable income, changing lifestyles, rapid urbanization, digitalization,
and advancements in technology are some of key factors driving the global OLED
display market. Consumers are more likely to invest in premium electronic
products. Key market contributors of OLED displays are focused on the design of
cost-effective products to attract more customers. The increasing sales of smart
electronic products boost the global OLED display market. The rising popularity of
online distribution channels also creates potential opportunities for market players
operating in the global OLED display market during the forecast period.
OLED Display Market: Overview
According to Transparency Market Research’s latest research report on the
global OLED display market for the historical period, 2017–2020 and the
forecast period 2022–2031, an increase in the use of OLED display for
various applications in consumer electronics is likely to fuel the market
during the forecast period
Rapid Adoption of OLED Smart TVs: Key Driver of OLED Display Market
OLED technology that provides e몭cient and beautiful lightning panels is
currently being used in smart TVs
A smart TV is a digital television with internet-connected technologies. It is
basically a traditional television set but is integrated with the internet and
interactive Web 2.0 features.
This enables users to stream music and videos or browse the internet and
view photos. Apart from the traditional functions of television sets, smart
4. TVs can provide Internet TV, over-the-top content (OTT), on-demand
streaming, online interactive media, etc.
Demand for OLED displays remained high in the television market.
Consumers are willing to pay a price premium for OLED displays, as they
offer better image quality and reduce power consumption
Considering these factors, demand for OLED display is anticipated to rise
during the forecast period
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Increase in Demand for OLED Display in Semiconductor & Electronics Industries
to Boost OLED Display Market
OLED displays are being extensively utilized in various consumer electronics
products subject to the product’s ability to consume less power. Mobile
smartphones among these are poised to generate signi몭cant returns for
market.
Utility of OLED displays in television sets is also rising, since technological
advancements have supported the development of large-sized displays.
Other consumer products such as washing machines and microwave ovens
are also being incorporated with OLEDs, as they help make the product
highly environment-friendly.
AMOLED, one of the types of OLED displays, is gaining traction worldwide.
These components are commonly used in large displays to ease the transfer
of energy in different large displays.
Better refresh rates due to easy activation of pixels and enhanced viewing
angles are estimated to boost the product demand, which, in turn, is
estimated to boost the AMOLED segment during the forecast period
OLED Display Market: Competition Landscape
Detailed pro몭les of providers of OLED display have been provided in the
report in order to evaluate their 몭nancials, key product offerings, recent
developments, and strategies
Key players operating in the global OLED Display market include
Samsung Electronics
LG Display
5. AU Optronics
Universal Display Corporation
OLED Display Market: Key Developments
Key providers of OLED display are focused on the design of cost-effective
OLED display to attract more customers. Other key developments in the
global OLED display market have been highlighted below:
In June 2020, LG announced the launch of a new vivid, transparent
OLED display for digital signage solutions. The new display offers
cutting-edge touchscreen technology and uses projected capacitive
(p-cap) 몭lm technology to deliver a highly responsive, accurate touch
experience. The new OLED display is built from anti-re몭ective,
tempered, shatter-resistant front glass to make it suitable for
commercial use.
In August 2019, AU Optronics launched a 17.3-inch OLED display with
UHD 4K image quality and 120 Hz refresh rate, 5.6-inch AMOLED
display, 12.1-inch full-color TFT driven Micro LED vehicle display, and
optical in-cell 몭ngerprint LTPS LCD.
In May 2020, Universal Display and Wuhan China Star Optoelectronics
Semiconductor Display Technology Co., Ltd. signed a new OLED
technology license agreement and supplemental material purchase
agreement. Under the long-term agreements, UDC would supply
phosphorescent OLED materials to Wuhan China Star Optoelectronics
for use in display products through its wholly-owned subsidiary UDC
Ireland Limited.
In the global OLED display market report, we have discussed individual
strategies, followed by company pro몭les of providers of OLED display. The
‘Competition Landscape’ section has been included in the report to provide
readers with a dashboard view and company market share analysis of key
players operating in the global OLED display market.
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