Understanding photography for digital media products

1. Understanding photography for
digital media products

2. The Flash TV show poster
This photo was taken for a TV show poster.
This photo seems to be an action shot as it shows the character
running. The framing has been used to capture a large portion of the
character except the feet of the character and the angle seems to be
fairly standard as it is not a low shot or anything. The focus of the
image is extremely sharp especially around the characters face and
some of the motion blur to show the characters abilities, speed and
how intense his abilities are. The ‘Mise-en-scene’ has been used to
set the character as if he was running at high speeds and the actors
facial expression shows him to be smirking showing him to be quite
cocky and a little happy however, there are no props or any other
forms of special backgrounds or anything. The photo anchors the
written material as it contrasts with the colour of the written material
as the image is mainly red and the text is yellow and white so the
image colour and the text colour appear to compliment each other
quit nicely. The text and image promote the product as the text
allows the audience to know where and when to find this show, the
image shows the audience what the main characters abilities are and
how he reacts to them (quite happy and confidently) So this may
appeal to the target audience as it allows new fans of the character to
know what his personality is like and it allows returning fans to know
that they are getting an accurate representation of the character from
the comic books. This may increase sales as it may appeal to new fans
of the character and it may show old fans that the character is going
to be presented accurately.

3. The Hobbit movie poster
This image was taken for a movie poster. The image is a
wide shot, I know this as the image is not zoomed in
on anything specifically. The frame is in a horizontal
manner almost like a portrait so it can be used as a
poster, the angle is also pretty straight forward as it is
not a low shot or anything. The ‘mise-en-scene’ has
been used as the scene shows the character standing
and staring at a key location as the character and the
location in the background are the only two things that
stand out. The photo anchors the text as the photo
makes the text stand out due to the dark colour of the
image and the bright colour of the text. The text
promotes the product as it tells the audience the
release date of the movie and it also allows the
audience to know who the director is as the text says
“From the director of the lord of the rings trilogy” The
image may appeal to the target audience as it makes
them feel immersed almost as if they are the character
as the fans may not know what lies ahead either… The
photo tells the story of a big journey as the character
seems to be carrying a large supply bag.