Chettis food concepts LLP is a registered company formed in 2013, with all compliance and licences in place • It operates under three verticals • Quick Service Restaurants – – 4 operational outlets • Corporate catering & Tuck Shops – – Currently doing 600 + plates thru Food at Work – 3 tuck shops in pipe line • Restaurant consultancy – – Engaged in one stop solutions for all restaurant needs like People, Process, Products, Profit and PR

1. ConceptConcept
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2. Indian Food Opportunity
 Indians are eating out more than ever before
 Increasing nuclear families and migrant population
 A very strong brand appeal emerging in smaller cities
 An avg. middle class person eats out 7 times and orders in 5
times a month with an avg. spend of about Rs. 500/- ^
 90% of Indians spend less than Rs. 500/- (for a family of 3)
when thy eat out.
 Home meal replacement is the next big opportunity, similar
to the western markets.
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Home Cooking
‘Staple Food’
Snack meals Ready to cook Ready to Eat
Outdoor Dining /
Home Delivery
‘Staple Food’
w/o home
cooking
# Food Franchising Report
^ KSA Technopak report
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3. CFC an Intro and sMile stones Chettis food concepts LLP founded in the year 2012 by the couple Premkumar GT and BanuPriya
with a dream to become and make food entrepreneurs
 To start with we wanted to open a couple of street food QSRs in a organised and systematic way
 Started with a Veg Vadapav Franchise in Feb 2013 at bangalore
 Terminated that franchise in a year due to lack of support from them and no innovative ideas as per
the market trend
 Started a own brand called Victoria Terminus – VT Vadapav & much more ( veg and non veg
mumbai street food )
 Opened 2nd and 3rd outlet in 8 months after the rebranding
 4th VT opened in December 2015 at Ejipura Bangalore.
 January 2016 first Franchise outlet opened as a pilot study for franchising January 2016 first Franchise outlet opened as a pilot study for franchising
 January 2017 We added 2 more street food brands called “Rangoon” ( Asian ) Gumudi Mundasu
Chettiar Bucket briyani (Down South )
 Plans to rebrand the existing outlets to “Mumbai Eat Street” and have all 3 brands –
VT/Rangoon/GM Chettiar under one roof. Statergy to be busy in all day parts
 We caters snacks to various corporate like Infinera, Shortel, EMC2 , Pramata, Dell, Urban Ladder,
Living Space, Etc under the brand Food@Work, currently we do around 600 plus pax on every day
basis
 Food@Work operations are executed from a separate Base kitchen of around 2000 SQFT at
Hennur Bangalore , Kitchen is planned as per HACCP model and FSSAI norms
 Plans to expand our menu to lunch and breakfast in Food@Work.
 Working on funding, infra and staffing
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4. CFC – Core TEAM
• Worked with Dominos Pizza India and UK , YUM
brands India with Pizza Hut and Launched Taco Bell
in India, Hard Rock Café India and Mastkalandar
spearheading Home delivery operations Pan India..
Hotel Management Graduate with Bach in Marketing
PremKumar GT – Founder & CEO
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Hotel Management Graduate with Bach in Marketing
management form Annamalai University.
• Chef by profession to start and with more than 17
years of experience in kitchen management, worked
with Hyderabad Briyani house, Mastkalandar etc
David Gharty – Founding Member & Director Operation
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5. CFC– Core TEAM Continued
• A food craft institute grad with 6 plus years of mixed
experience in back of the house, front of the house and
Sales Operation worked with brands like Mastkalandar,
Pizza hut, etc
Rajesh – Founding Member Head of QSR - Sales and Operation
Sham – Head of Procurement , Supply chain and F@W , Tuck Shop
Operation
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• Accounts graduate with 15 years of rich experience in
Procurement and operation worked with 4flavours,
Tastybuds, Hungerbox etc, Tried and tested his own
business of retail bakery as well
Operation
• Outsourced firm with CA and CS takes of internal audits
and all government compliances
Sini& Manobhin (finmatrix) – Auditors Finance and Controls
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6. Our Mission
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7. Our Vision
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8. Our Core Values
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10. BUSINESS EXCELLENCE MODEL
We work with
People SatisfactionPeople Management
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Customer SatisfactionLeadership Policy & Strategy
Impact of SocietyResources
process Business Result
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13. QSR - Introduction
• ‘Fast food Eatin & Delivery ’ format of Mumbai Street food
• Quick, tasty, hygienic and affordable Snacks / Short meal epitomizing ethnic flavours
• 5 formats designed to suit market and TG
• MES DelTA © - DELivery & Takeaway Outlet Aprox 180 - 200 SQFT
• MES XPRESS © - Kiosk Outlet with minimum menu and only take away 80-100 Sqft
• MES GREEN © - 100% VEG Outlets Comes in Both DelTA and XPRESS format
• MES MOBILE © - Outlet in the form of Food Truck ( under designing )
• MES CLOUD © - Virtual Delivery Outlets in high delivery dense trade areas
Proposition
Company
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• Founded by Premkumar.GT & Priya Premkumar
• 1st store (VT) in Feb 2014, and grew to 6 stores in 18 months through internal accruals
• Well defined unit level economics in place
Company
• Curently 3 DelTA Stores in Frazer town,Kasturi Nagar, Ejipura , 2 XPRESS store in ITC Tech Park and
EMC Square and 1 VT Green in SouthEnd Circle is operational
• In the above we have 4 Company Owned outlets and 2 Franchised outlets
Stores
• Stores profitable from the very 1st month of operations
Financials
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14. The Proposition
Value
• Priced between Rs. 25- 99/- for everyday Snacking/dining,
VFM
Product
• Tasty, Wholesome, Quality, Authentic, Quick, Hygienic.
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Product
Location
• Neighborhood, Urban high street, malls, IT Tech parks, Food
courts etc
Experience
• Fun , casual, trendy, cheerful, quick, convenient
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15. VT - DELTA Menu
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16. VT - DELTA Project Requirement
Raw Power 5 KVA Power .
Power Back-up
100% 24 hours power backup for deep freezers which hol
ds stock
Air-
conditioning
Not required ..
Electricity and Bourn by lessee
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Water
Signage
Above the frontage of the stall as per the brand standards
Exhaust,
Drainage,
Plumbing, Gas
Bank, Ac
Outdoor Unit.
Proper Provision from LESSOR with one Inlet Points till
schedule premises and one outlet point in the schedule
premises. Installation will be done by LESSEE
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17. VT - DELTA Project Requirement
Taxes and
duties
Property taxes on the property will be borne by the LES
SOR.
Other cesses / taxes on retail business borne by the LE
SSEE. In case of any Service Tax it will be Borne by LE
SSOR.
Trade license and approvals to be obtained by the LESS
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License &
Permissions
Trade license and approvals to be obtained by the LESS
EE at their own cost. All Necessary documents pertainin
g to building for licenses will be submitted by LESSOR.
Commercial property tax receipt of the building will be su
bmitted at the time of LOI signing.
FSSAI – Food license and medical fitness certificates
and approvals to be obtained by the LESSEE at their
own cost. Any documentation needed will be assisted by
LESSOR
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18. VT - DELTA Project Requirement
Security and
Entry Pass
Security will be provided by the LESSOR
Need 4 Entry Pass 3 for the staff working in the schedul
e premises and 1 for the Head Office personnel who com
es for periodic visits and surprise checks on SOP and qu
ality audits
Exclusive Free 1 four wheeler Parking at the time of stock delivery
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Exclusive
Parking
Free 1 four wheeler Parking at the time of stock delivery
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19. Victoria Terminus Interior Pics
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20. VictoriaTerminusMenuPicsVictoriaTerminusMenu
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21. Customer Testimonials Zomato
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24. What we do for Corporate
Evening
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Full
Cafeteria
Mgmt.
Evening
Snacks &
Midnight
Snacks &
Snack
boxes
Packed
Meals &
Cafeteria
Meals
24/7 - Tuck
Shops
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25. The Proposition
Value
• Priced between Rs. 25- 200/- for everyday Breakfast
Snacking/Lunch/Dinner/ Midnight Snacks, VFM
Product
• Tasty, Wholesome, Quality, Authentic, Hygienic, Live cooking,.
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Location
• At the workplace, to the doorstep
Experience
• Fun, feedback, choice,

26. Menu
 Live Cooking
 Sandwiches
 Burgers
 Samosa
 Katchori
 Chats
 Topped fries
 Rolls
• Fresh Juice & Drinks station
– Fresh juice mock tails
– Milk shakes
– Coffee
– Chai
– Flavoured Sodas
– Cut fruits
• Counter Display
– Tetra juices
– Soft drinks
– Pastry
– Sweets
– Packed
savouries
– Chocolates
– Cookies
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 Rolls
 Wraps
 Healthy Salads
 Stuffed
Parathas
 Bread Omelets
 Fried snacks
 Healthy Soups
 Cholle Baturas
 Ramen noodles
 Sweet corn
 Sprouts
– Cookies
– Baked products
– Biscuits
– Ice creams
– Kulfis
• Meal Combo Packs
– Briyani
– Pastas
– Noodles
– Dimsums
– Meal Tahlis
– Chole baturas
– Stuffed Parathas
– Roti Curry
– Varriety Rice
• Breakfast Combo
Packs
– Cornflakes Milk
– Poha
– Oats
– South Indian
Combo of the
day
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27. Our Requirements for TuckShop
We need to run and /or keep the following items
 Vertical display fridge
 Front display counter
 Microwave
 Hot case
 Sandwich
 Fryer Fryer
 Deep freezer
 Juicer mixer
 Blender
 Coffee / Tea machine
 Induction stoves
 Soup pots
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- Equipments will be reduced as per the approved menu by the individual corporate
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28. Our Base Kitchen Layout
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31. Contacts
 PremKumar GT
 9686933734
 prem@vt-mumbai.com
 www.vt-mumbai.com www.vt-mumbai.com
 https://www.facebook.com/vtvadapav
© Chettis Food Concepts LLP 31www.chettis.in