This is a presenatation to potential investors to my company, Portia Ventures pvt. Ltd. www.portia.co.in.

1. Portia Ventures Private Ltd
24, Angelo Nagar, Kosappur Chennai - 600 121
Phone: +91 92449 97970 / 92449 97971
Mobile : +91 99400 97971; Email: venkat@portia.co.in
Website: www.portia.co.in ; www.indiamart.com/portiaventures

2. AGENDA
1) Portia - Background
2) Our Team – Brief Profile
3) Business we do
4) Product Snapshots
5) Mithula product range
6) Exports
7) Cold Storage
8) Customer base
9) Industry Association
10) Summary Financials
11) Bankers details
12) Fund requirements
13) Utilization of Funds
14) ROI
15) SWOT
16) Future Plans
17) Questions

3. Portia – Background
• The promoter’s prior experience of working with MNC brand like BASKIN
ROBBINS, prompted him to start a food product business of his own. His
success with Baskin Robbins was a big plus for his motivation to start a business
of his own.
• PORTIA FOODS PVT LTD was formed in December 2006 , as a private limited
company by Mr.S.Venkatramanan to enter into the food products business.
• In due course of time Portia started BASKIN ROBBINS outlets in two prominent
localities of Chennai metropolis, viz., ADYAR & KILPAUK
• Later Portia got the distributorship for India’s Diary product Giant AMUL for its
entire range of products for Chennai city and followed it up with HIMALAYA
SIMPLOT food products.
• In the year 2010 Portia had setup its own Cold Storage facility in the outskirts
of Chennai to store it’s Ice Creams, and also other frozen food products which
it deals.
• In the year 2012, Portia Foods was re-names as Portia Ventures Pvt. Ltd. To
cater to the global market and start getting into export business

4. Our Team – Brief Profile
S . Venkataramanan – Managing Director
Portia is ably led by S. Venkataramanan, (Venkat) since its incorporation. Venkat is a
first generation entrepreneur, who has led from the front to take Portia to what it is
today. He has significant experience in the food products industry having served
companies like Baskin Robbins, etc. His in-depth knowledge of concerned filed,
years of industrial experience as well as imaginative approach have also make
possible for us in garnering large customers’ support. Venkat is aiming to take the
company to the maximum people to achieve maximum success in the business. He
has got good contacts with large corporate to expand his business and to tap the
business potential available with them.
R.S.Ramachandran,Director- Technology & Operations
Ramachandran (Ram) is a Technocrat who has 3 decades of experience in the
Information technology field, having worked with MNC’s in India and Abroad.
During his IT tenure, he has had opportunity to execute IT projects with FMCG
companies including food and food processing industries. He has a high degree of
passion to become an entrepreneur and desired to associate himself with Portia
Ventures to bring his dreams to a reality. Ram will be supporting Venkat to take the
company to the next level both technologically and operationally and help in
achieving a higher growth rate in shorter span of time, leveraging his high level of
contacts in India and overseas.

5. Business we do
• Portia Ventures is into the following business :
 Distributors and C&F agents for:
 AMUL range of food products
 Himalaya Simplot range of food products
 Ice Cream Parlors
 Baskin Robbins Ice Cream Parlors in :
 Adyar
 Kilpauk
 Bulk distribution of Baskin Robbins & AMUL Ice creams to cater to:
 Party orders
 Hotels & Restaurants supply
 Manufacturing and marketing of MITHULA own range of Food
Products which includes:
 Spices & Spice powders
 Variety of Pickles
 Variety of Rice Mix
 Variety of Pappads & Applams
 Masala Powders
 Snacks
 Frozen food

6. Product Snapshots
GUJARAT CO OPERATIVE MILK MARKETING FEDERATION LIMITED,
The Company has tied up with AMUL as distributor to supply the company’s products in Chennai
for all Modern Format Stores, Super Chain Stores, Hotels, Institutions etc., the company has
established a retail showroom in Ashok Nagar, Chennai and also participate in all events, trade
fairs, exhibitions etc., to increase the retail sales. The company is presently doing a turnover of
Rs.35 lacs per month and plan to increase the volume by Rs. 50 lacs per month in another three
months time.
Where the World Goes for Ice Creams!!
Baskin Robbins has a manufacturing unit at Pune. Ice creams will be supplied through refrigerated
trucks. The size of a scoop would be 70gms and 125ml. We get around 30 scoops in a 4 liter bulk.
The franchisee will purchase ice creams at a specific price and the difference between the purchase
and selling price per cone constitutes gross margin. Catering orders – we specialize on caterings to
marriages, parties, get to- gather and all other functions. We cater to customers with unique
display at a very special rate. All Marwari’s and Guajarati’s prefer only vegetarian products they
prefer to have Baskin Robbins in their menu on all their wedding functions

7. Product Snapshots
Himalaya Simplot International Limited:
Himalaya an Indian Herbal manufacturing company in association with JV Simplot, USA has formed
a joint venture company in Himachal Pradesh for manufacturing of frozen potato products like
French fries, Veg. Burger Patti, etc., with almost 13 SKU in the list. We have signed up with the
Company for storage of their products in our cold storage facility and distribute the same thru our
reefer vehicle to their distributors. The products are in high demand with lot of hotels, and the life
of the products in one year from the date of manufacture.
Portia Ventures Own Range of Food Products
Portia Ventures is also now working on launching food products like Flour varieties, spices, spices
powders, food ready mix in its own brand., in the process of it the company has identified a brand
name and filed for Trade mark registration, and waiting for its approval. Initially the company is
planning to launch these products with a third party manufacturing and only the marketing and
branding will be done by Portia Ventures., based on the market capture with our brand products.
The company will decide on its own manufacturing setup.

8. Mithula Product Range
• Mithula Product Range
consists of :
 Pickles
 Rice Mix
 Pappads
 Applams
 Vadams & Vathals
 Spices
 Spice Powders
 Masala Powders
 Snacks
 Frozen food
 Fresh Fruits
 Etc …..
All neatly packed and labeled
inappropriate size and quantity

9. Export Business
• Portia Ventures has successfully ventured into Export Business as
well and it has confirmed enquiries from potential customers
from overseas for products like :
 Granite Slabs
 Instant sticks and Dhoops
 Handicraft Items
 Mithula range of Products
 Etc..
• Portia Ventures has bagged its first Export Order from its
customers in China & Hongkong worth $200,000 (approx) for
supply of Granite slabs from India.
• Confirmed LC’s have been opened by the customer in favour of
Portia Ventures Pvt. Ltd.
• The process of packing and shipping is in progress and expected
to be completed by 15th of January , 2013

10. Cold Storage
• Portia Ventures have built a medium sized COLD STORAGE facility in the
outskirts of Chennai, in Kossapur.
• This facility is currently storing its Ice Creams and Frozen food products , apart
from leasing to few customers who deal in products requiring cold storage
• The facility is an expandable one and Portia plans to built the additional
facility soon to cater to the huge demands for Cold Storage units in Chennai
• Portia sees a great potential and demand raising in the coming days in this
business as FDI takes shape in India
• Portia already has some solid enquiries from few of the FDI investors in
Chennai

11. Customer Base
• Portia over the years has built a strong customer base and thrives on its
repeat business year on year. Some of the very high profile customers it has
are :
 Reliance Fresh outlets
 Nilgiris outlets
 Big Bazaar
 Taj Hotels
 Spencer's
 The huge population of Marwaris in Chennai
 Local Kirana Stores
 Etc ….
 Portia also has its customers for the leasing of the Cold Storage facility in
Chennai, some of them are :
 Kohinoor Foods
 Local fruit vendors

12. Industry Associations
Portia has to its credit the membership and certification from the
following State and Central government bodies and enjoys host
of privileges provided these organisations:
1. Registered as a SSI unit with Ministry of Commerce and Industry , Govt of
Tamil Nadu - SSI
2. Registered License holder of Taminadu Food Safety and Drug
Administration Department – FSSAI
3. Registered and Certified Member of Agriculture and Processed Food
Products Export Development Authority, Ministry of Commerce &
Industry, Govt of India - APEDA
4. Holder of IEC code, certificate of Importer and Exporter , from
Department of Foreign Trade, Ministry of Commerce & Industry, Govt of
India – IEC
5. Registered Exporter of Spices with Spices Board of India, Ministry of
Commerce & Industry – Spices Board

13. Summary Financials
Sales Revenue – Amount in INR
Year 2009 Year 2010 Year 2011 Year 2012
80 Lakhs 94.50 Lakhs 227 Lakhs 397 lakhs
Growth Growth Growth Growth
63 % 19.3 % 140 % 75 %
Profit after Tax – PAT – Amount in INR
Year 2009 Year 2010 Year 2011 Year 2012
0.53 lakhs 0.71 lakhs 5.12 lakhs 6.84 lakhs
Growth Grwoth Growth Growth
66 % 33 % 621 % 34 %
EPS – Amount in INR
Year 2009 Year 2010 Year 2011 Year 2012
2.43 2.94

14. Bankers Details
The following are the companies Bankers:
1. Oriental Bank of Commerce
Branch : Kilpauk branch, Chennai
Nature of Account : Current Account
Facilities : Bank OD Limit of Rs. 1.3 Crores in the form of Term Loan,
Cash Credit.
2. HDFC Bank
Branch : Kilpauk branch, Chennai
Nature of Account : Current Account
Facilities:

15. Funding Requirements
• Portia is poised for a steady growth in the coming years due to the
introduction of its own range of products , MITHULA.
• To give fuel to the growth plans Portia now seeks , additional funds from
potential Investors, financial institution , banks in the form of:
 Private Equity Investments
 Unsecured Loans
 Bank OD Limits
 Secured Loans
Quantum of Funds Required
 Rs. 5.0 Crores in the next 1 to 3 months
 Immediate requirement – Rs. 1.5 Crores
 Lock-in period – Minimum 5 years

16. Funds Utilisation
Portia intends to utilise the investor funds for the following
purpose:
1. Meet Export commitments
2. To support Marketing and Branding of Mithula range
of products all over South India
3. To enhance the cold storage facility and build
additional capacity
4. To enhance the Supply / Chain logistics facility and increase
the distribution network
5. To meet current working capital requirements

17. ROI to Investors
Portia will be happy to offer the following options are to Investors
as part of the ROI on their Investments / Loans :
– Equity stake in the company
– Director position
– Buy-back options
– ??
– ??
(Venkat please modify and complete this slide)

18. SWOT Analysis
Strength
• Highly knowledgeable Promoter
• Strong team to deliver
• Excellent goodwill
• Very strong line of product offering
Weakness
• Risk taking ability
• Managing market dynamics
Opportunity
• High demand for Cold Storage facility
• High demand for Indian ready to eat products in the overseas market
• Changing habits of Indian consumers towards ready to eat food
• Constant seasonal demands for Ice creams
Threat
• High degree of competition
• Maintainability of robust distribution network
• Market conditions due to inflationary trends

19. Future Plans
The following are the future plans for Portia Ventures:
1. Full fledged focus on Export business and fulfill all the current enquiries
2. Set-up own manufacturing facility for MITHULA products
3. Enter into strategic alliances with FMCG companies for distributing its
products in Tamil Nadu
4. ??
5. ??
6. ??
(Venkat please complete or modify this slide)

20. Questions ?