This presentation deals with the science and art of influencing others.

2.  Science and art of influencing others.
 You can’t force someone to do what they don’t want.
 But get them to want what you want.

3.  High self-esteem.
 Good Emotional Intelligence.
 Self-motivation.
 Need to understand how your audience thinks.
 Very good Communication Skills.
 Organizing Skills.

4.  Nagging-aim to persuade by talking constantly.
 Coercion-unpleasant sense.
 Holy Grail.
 The fable of the sun and the wind.

5.  Trying too hard.
 Talking too much.
 Getting desperate.
 Being afraid of rejection.
 Not being prepared.
 Too much information.
 Making assumptions.

6.  Reciprocity.
 Commitment.
 Social Proof.
 Authority.
 Liking.
 Scarcity.

7.  Focus on the needs of the other party.
 Argue your case with logic.
 Use positive rather than negative language.
 Subtly complement the other party.
 Mirroring the other person’s mannerism
e.g.(hand and body movements).
 Try to remember the names of everyone you
meet.

8.  Kurt Mortensen’s research.
 Key skills.
 Good persuaders or influencers.

9.  It takes time, but develop these skills, and you will
start to develop ‘authentic power’, which means
that you have power because people believe in what
you’re saying.
 Once you have that, you are likely to be much more
successful in persuading and influencing others,
whether at home or at work.