The webinar discussed interpreting qualitative and quantitative data through storyboarding. It explained how storyboarding can be used to mix qualitative and quantitative data to understand customer needs and product usage. Examples were provided of how Instagram could use storyboarding to understand user journeys and improve key metrics like activation, retention, and sharing. The presentation emphasized starting with customer needs and testing assumptions with both qualitative and quantitative data.

1. Interpreting your Qualitative & Quantitative Data
through Storyboarding
With:
Tristan Kromer
Moderated by:
Hannah Flynn
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2. Revulytics gives any software producers deep and actionable insight into
who is using their software products and how they are being used, and the
out-of-box analytics that enable them to grow incremental revenue, convert
and retain customers, and make decisions about licensing and cloud
transformation strategies.

3. Click on the Questions panel to
interact with the presenters
www.productmanagementtoday.com/webinar-series/stop-guessing-comma--start-knowing
www.projectmanagementupdate.com/webinar-series/stop-guessing-comma--start-knowing
www.businessinnovationbrief.com/webinar-series/stop-guessing-comma--start-knowing

4. About The Speaker
Tristan Kromer works with innovation teams and leaders to create amazing products and build startup ecosystems.
He has worked with companies from early stage startups with zero revenue to enterprise companies with >$1B
USD revenue. (Swisscom, Pitney Bowes, Fujitsu, LinkedIn. With his remaining hours, Tristan volunteers his time
with Lean Startup Circle and blogs at GrasshopperHerder.com.
About The Moderator
Hannah went to The University of Chicago, where she majored in Environmental Studies with a concentration in
Economics and Policy. She now works with Aggregage on social media strategy and webinar production on sites such
as Product Management Today, B2B Marketing Zone, and Customer Experience Update.

5. Tristan.Kromer @ KROMATIC.com
Storyboarding
(MixingQualitativeandQuantitative Data)

6. Tristan.Kromer @ KROMATIC.com

7. Storyboarding
(MixingQualitativeandQuantitative Data)
Tristan.Kromer @ KROMATIC.com

8. vs.
Tristan.Kromer @ KROMATIC.com

9. Quantitative
‣ Howoldisourcustomer?
‣ Dopeopleuseit?
‣ Willtheypay$99.99?
‣ Howmuchwillit costto sell?
‣ Is thischannelscalable?
‣ Is thissolution working?
‣ Arepeopleusingit?
‣ Whichsolutionisbetter?
‣ Whatdopeoplelike/ dislike?
What?
Qualitative
‣ Whoisourcustomer?
‣ Whataretheirpains?
‣ Whatjobneedsto bedone?
‣ Howdoweconvincethemtobuy?
‣ HowshouldI designit?
‣ Whydopeopleuseit?
‣ What’swrongwiththis?
‣ HowcouldI makethisbetter?
‣ Whatdopeopleloveaboutit?
‣ Whyistheredropoff?
‣ Whatdotheythink?
Tristan.Kromer @ KROMATIC.com
Why?

10. Tristan.Kromer @ KROMATIC.com

12. Storyboarding
Tristan.Kromer @ KROMATIC.com

13. Shazam
Tristan.Kromer @ KROMATIC.com

14. StoryboardingInstagram
Tristan.Kromer @ KROMATIC.com

15. CurrentStory
Tristan.Kromer @ KROMATIC.com

16. Tristan.Kromer @ KROMATIC.com

17. Tristan.Kromer @ KROMATIC.com

18. DesiredStory
Tristan.Kromer @ KROMATIC.com

19. Tristan.Kromer @ KROMATIC.com

20. StoryboardMetrics
Tristan.Kromer @ KROMATIC.com

22. # of
Awesom
ethings
# of
downloads
/ accounts
# of
pics
# of
terribl
e Pics
# of
filters
applied
# of
Awesom
ephotos
# of
Picsshared
# of
Jealou
s
people
# of
Likes
# of
notifica-
tions
# of
Retur
n
visits
Tristan.Kromer @ KROMATIC.com

23. %of bad
pics
% of pics
that have
filter applied
%of
picsshared
%of
Picsliked
Tristan.Kromer @ KROMATIC.com

24. %of users
thatshare1
pic
%of
users
returning
Tristan.Kromer @ KROMATIC.com

25. Activation Retention
Tristan.Kromer @ KROMATIC.com

26. http://bit.ly/kromatic-funnel
Tristan.Kromer @ KROMATIC.com

27. Tristan.Kromer @ KROMATIC.com

28. LessonsLearned
‣ K.I.S.SAARRR
‣ Instrument#s,Measure%s
‣ PrioritizeusingbothQualandQuant
‣ Work$backwardsfromLTV
‣ Don’tforgettheUX
Tristan.Kromer @ KROMATIC.com

29. NextSteps
‣ Buildyourmodel!
‣ If you’reastartup,emailit
to mefor feedback:
Tristan@Kromatic.com
Tristan.Kromer @ KROMATIC.com

30. NextEvents
‣ OfficeHoursfor Startups
Twiceaweek
http://Kromatic.com/office-hours
‣ AdvancedLeanWorkshopforEnterprise
May31- Jun1,Milan
Tristan.Kromer @ KROMATIC.com

31. ThankYou
Tristan.Kromer @ KROMATIC.com

32. Tristan.Kromer @ KROMATIC.com

33. GrasshopperHerder.com

34. This presentation by Kromatic is licensed under a Creative Commons
Attribution-NonCommercial-ShareAlike 4.0 International License
excepting those images where other copyright holders are noted.
Based on works at http://Kromatic.com & http://GrasshopperHerder.com
Tristan.Kromer @ KROMATIC.com

35. Don't Miss the Next Session!
www.productmanagementtoday.com/webinar-series/stop-guessing-comma--start-knowing
www.projectmanagementupdate.com/webinar-series/stop-guessing-comma--start-knowing
www.businessinnovationbrief.com/webinar-series/stop-guessing-comma--start-knowing
Maybe We Should Be Problem Managers
Instead
With Steve Johnson
June 5, 2018

36. Q&A
Moderated by:
Hannah Flynn
Lean Coach, Kromatic
Linkedinpage: linkedin.com/in/tristankromer
Twitter ID: @TriKro
Email: hello@kromatic.com
Website: kromatic.com
With:
Tristan Kromer
Site editor, Product Management Today
Linkedinpage: linkedin.com/in/hannah-flynn-190b8562/
Twitter ID: @prodmgmttoday
Email: hannah@aggregage.com
Website: productmanagementtoday.com
www.productmanagementtoday.com/webinar-series/stop-guessing-comma--start-knowing
www.projectmanagementupdate.com/webinar-series/stop-guessing-comma--start-knowing
www.businessinnovationbrief.com/webinar-series/stop-guessing-comma--start-knowing