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The Technology That Makes You Buy
More Online
By Ahmed Badran
B2C eCommerce sales in 2019
1.92B
Online Shopper
13.7%
of total retail is
online
$3.453B
eCommerce
sales Worldwide
Source: https://bit.ly/2jmJ7PG
Top Acquisitions of 2018
➔ Adobe acquired Marketo for $4.75 B and
Magento for $1.68 B.
➔ PayPal acquired Swedish fintech firm iZettle
for $2.2 B.
➔ Amazon bought smart doorbell company
Ring for more than $1 B
Most Impactful eCommerce Trends for the Next 5
years
➔ Alexa and Other voice interfaces
➔ Big Data
➔ Augmented Reality
➔ Personalization.
➔ Chatbots (conversational commerce)
➔ Business Intelligence
➔ Automated Pricing Optimization
AI will help retailers and merchants create more
and better product content
AI-based copywriting tool, which can produce 20,000 lines of copy
a second.
AI-based real-time product recommendations engine available to
merchants who use the AWS console. https://amzn.to/2TWY1RM
Social Media Gets Transactional
Consumers will be able to “BUY”, directly on social platforms
Google Express
Google Express, though not a social platform, consolidates
merchants into a single cart for consumers, centralizing the
purchasing experience
In-Car eCommerce: Shopping On The Go
in-car eCommerce will become one of the main drivers
IBM and GM Introduce OnStar Go
eCommerce Startups to Watch
Gamitee
A solution for facilitating collective online purchasing (of a physical
product, a vacation or a service) with our dear ones through online
meetings with groups of friends and family on the website.
Aspectiva
Natural Language Processing
(NLP) technology automatically
analyzes massive amounts of
user-generated content and
opinions, producing decision-
making insights and buying
recommendations to help
shoppers find the best products
for their needs and buy with
confidence
Bllush
Detecting Your Shoppers’ Trends, Creating Relevant High-Quality Content and Drive Them
Straight to Your Product Pages
Demo: https://modli.co/inspiration?type=discovery
How it works
Detect Trends
Index all products on
website and identify
“trends”
Match with Visuals
Locate images and videos
of the trends on social
media
Create Content
Customize the look & feel of
the content published
Convizit
Convizit’s cutting-edge AI
constantly recommending new
ways to increase engagement
and revenue.
I Feel Like
Fit and Shop
Fit and Shop main mission is to solve the main crucial problem that
faces anyone who shops clothes online which is finding the item that
perfectly fits his/her size.
eCommerce in MENA region
Online vs Offline
How often do they buy something online?
What have they bought online in the past 12 months?
43%
Clothes and
accessories
27%
Travel &
Tickets
23%
Hotel
Reservation
24%
Electronics
16%
Food
23%
Health and beauty
products
Source: https://bit.ly/2OlGY64
Thank You

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The technology that makes you buy more online

  • 1. The Technology That Makes You Buy More Online By Ahmed Badran
  • 2. B2C eCommerce sales in 2019 1.92B Online Shopper 13.7% of total retail is online $3.453B eCommerce sales Worldwide Source: https://bit.ly/2jmJ7PG
  • 3. Top Acquisitions of 2018 ➔ Adobe acquired Marketo for $4.75 B and Magento for $1.68 B. ➔ PayPal acquired Swedish fintech firm iZettle for $2.2 B. ➔ Amazon bought smart doorbell company Ring for more than $1 B
  • 4. Most Impactful eCommerce Trends for the Next 5 years ➔ Alexa and Other voice interfaces ➔ Big Data ➔ Augmented Reality ➔ Personalization. ➔ Chatbots (conversational commerce) ➔ Business Intelligence ➔ Automated Pricing Optimization
  • 5. AI will help retailers and merchants create more and better product content AI-based copywriting tool, which can produce 20,000 lines of copy a second. AI-based real-time product recommendations engine available to merchants who use the AWS console. https://amzn.to/2TWY1RM
  • 6. Social Media Gets Transactional Consumers will be able to “BUY”, directly on social platforms
  • 7. Google Express Google Express, though not a social platform, consolidates merchants into a single cart for consumers, centralizing the purchasing experience
  • 8. In-Car eCommerce: Shopping On The Go in-car eCommerce will become one of the main drivers
  • 9. IBM and GM Introduce OnStar Go
  • 11. Gamitee A solution for facilitating collective online purchasing (of a physical product, a vacation or a service) with our dear ones through online meetings with groups of friends and family on the website.
  • 12. Aspectiva Natural Language Processing (NLP) technology automatically analyzes massive amounts of user-generated content and opinions, producing decision- making insights and buying recommendations to help shoppers find the best products for their needs and buy with confidence
  • 13. Bllush Detecting Your Shoppers’ Trends, Creating Relevant High-Quality Content and Drive Them Straight to Your Product Pages Demo: https://modli.co/inspiration?type=discovery
  • 14. How it works Detect Trends Index all products on website and identify “trends” Match with Visuals Locate images and videos of the trends on social media Create Content Customize the look & feel of the content published
  • 15. Convizit Convizit’s cutting-edge AI constantly recommending new ways to increase engagement and revenue.
  • 17. Fit and Shop Fit and Shop main mission is to solve the main crucial problem that faces anyone who shops clothes online which is finding the item that perfectly fits his/her size.
  • 20. How often do they buy something online?
  • 21. What have they bought online in the past 12 months? 43% Clothes and accessories 27% Travel & Tickets 23% Hotel Reservation 24% Electronics 16% Food 23% Health and beauty products Source: https://bit.ly/2OlGY64