Mall Managements, & Mall positioning; The primary objective of positioning is to create a distinguish image of a mall among consumers.
It forms the basis for differentiating a mall from its competitors.
Positioning assists in creating a distinctive image and ‘top of mind’ recall for the masses when they think of a mall.
1. Integrated Marketing plan
Al Jouf Center & Al Jouf Plaza 2019/2020
Our main challenges;
How we can create the Marketing Budget without any cost to us?
What is the Positioning that will be marketed AlJouf center & Plaza?
What is expected to achieve the marketing plan from retunes on investment (ROI)?
2.
3. Introduction
SWOT Analysis
SMART Marketing goals
Strategies, Tactics, & Time frame
How we can generate the marketing budget
Positioning for AlJouf center & Plaza
Malls can be positioned in two different ways
The objectives of positioning a mall/product are;
Contents
5. Positioning Aljouf center & PLAZA:
• The primary objective of positioning is to create a distinguish image of a mall among
consumers.
• It forms the basis for differentiating a mall from its competitors.
• Positioning assists in creating a distinctive image and ‘top of mind’ recall for the masses
when they think of a mall.
• For example, when a customer thinks of purchasing a handicam or digital cameras, the Soni or
Canon brands come to top of his mind
درجات اقصى وتحقيق للمنافسة جاهزين نكون حتى
بحيث تسويقية استراتيجية بناء من البد المول في الحركة
عند العميل ذهن في يقع ما اول بالزا و سنتر الجوف يكون
شرب او البيت خارج االكل او الشراء او للترفيه احتياجه
البيت خارج في القهوة
6. Malls can be positioned in two different
ways.
Malls
Luxury
Economy
Value for Money
Entertainment
based
Specialty Based
Hypermarket/Val
ue Driven
On the basis of
offerings
On the basis of
anchors
• To create
sense of
recognition
To improve
image of
quality
• To promote
loyalty
To beat
competitors
To enhance
image
• To enhance
goodwill
To attract
customers
The objectives of positioning a
mall/product are;
19. Types of Ads in the malls;
Banners,
Escalators &
Lift Branding
High Impact
media
platforms
that deliver
strong brand
messaging
directly in the
shopping
pathway.
20. Mall Talkers
Mall Talkers are
offered across a
carefully selected
mall location base,
which delivers the
best reach and
frequency possible.
These cost effective
static media units are
placed in high traffic
areas across the
shoppers’ mall
journey.
Mall Talkers serve to
attract, inform and
educate shoppers.
Types of Ads in the malls;
..
21. Examples of Marketing materials that we have to use it inside AlJouf centers & Plaza
22. Examples of Marketing materials that we have to use it inside AlJouf centers & Plaza
23. Examples of Marketing materials that we have to use it inside AlJouf centers & Plaza
24. Examples of Marketing materials that we have to use it outside AlJouf centers & Plaza
.
25. Thank you
Hamzah Khaled Banat
Marketing & Social Media consultant
MBA in Marketing , JAMESFORD University
BA in Marketing, Mutah University