a case study on T3 magazine DO NOT COPY please thanks

1. Publishing unit T3
Magazine case study.
Hamza mahmood 12.9

2. T3 Magazine
 T3 magazine is a UK based technology magazine which specialises in gadgets
gizmos and other technology such as mobile phones. Originally when the
magazine was launched T3 stood for Tomorrows Technology Today however
today it is not featured anywhere in there magazine or on their website and is
referred to as T3 or T3.co.uk.
 The first edition of T3 was released in September 1996 by Future PLC in the
uk it is now a worldwide magazine with syndicated/localized issues for many
countries including Australia china Croatia Saudi Arabia and many more in
some countries Saudi Arabia being an example the cover girls were not
acceptable and had to be replaced with more family/religion friendly
alternatives.

3. genre
 T3 is a monthly magazine that a special interest and lifestyle magazine this is
because technology does bot fall into one of the pre-existing genres and is a
special interest and also features some lifestyle articles. T3 is also available in a
digital edition and it is the best selling digital magazine with reported digital sales
of above 22000 digital copies a month.
 T3 magazine is a glossy magazine and is in a standard a4 format. Because it is a
glossy magazine it is released monthly and
 T3 magazine targets a mostly male readership which is apparent once you look at
their magazine which features female models throughout the magazine posing
with technology
 T3 is a magazine for people who are interested in the latest technology and
gadgets and comes in a standard a4 magazine size although a large proportion of
readers (45%) are choosing to read the magazine on a electronic device rather
than buy a hard copy of the magazine

4. T3’s Target Readership
 T3 has one of the largest readership figures in this genre of magazine it is second
only to stuff magazine with T3’s readership figure of 52,979 in comparison to stuff
magazines readership figure of 70,325
 T3 magazine’s target readership is predominantly male this is shown through the
scantily clad woman on the cover and throughout the magazine posing with
technology and gadgets although this is irrelevant to the articles and the
technology featured it will appeal mostly to a male audience.
 The target age group for T3 reader would be in the 27-40 age group
 The target social group for T3 is middle class or upper middle class pepole who
can afford and want to have every latest gadget that comes out or this magazine
targets aspirers who cannot really afford to have every latest gadget but buy it
anyways
 I think this magazine does not target any particular race but the majority of
readers are white

5. Contents
The content inside t3 magazine Is split into 6 categories which I have listed below
Radar
The radar section contains all the new exclusive reviews of tech and gadgets that have not yet been released. The radar section is
named the radar section because it has things on radars are usually getting closer and the magazine is trying to say these things are
going to be big.
Play
The play section is the gaming section of the magazine which is full of gaming tech reviews game reviews and gaming tips and it is
called the play section because it is trying to say these are games that you should play.
Opinion
The opinion section contains expert opinions about upcoming tech or future tech and is called opinion because it is the writers
opinions and are to be taken with a pinch of salt as none of these are confirmed yet.
Rated
The rated section is the section on reviews ratings and advice on which tech you should buy out of the tech that has been released and
is available to the consumer. This section is called is rated because it sounds better than reviews and they give everything a T3 rating
at the ned
Tech life
The tech life section is the lifestyle section of the magazine which is all about tech that can improve your lifestyle and tech that you
would need in everyday life
Features
The features section contains all the feature articles on “gadgets you cannot live without” and generally all the gadgets and tech that
are really hot at the time
Guide
The guide section contains guides on how to get the most out of popular gadgets like dslr’s and new smartphones

6. Front
page
Masthead
The title of this magazine is
T3 and it Is prominently
displayed at the top of the
magazine to make it clearly
visible to people in stores
and it is instantly
identifiable.
Central image
The central image is a woman posing
wearing some technology this will appeal
to the predominantly male audience and
also shows some tech also the model
appears to be in a cupboard of some sort
giving us the impression she is in there
with all the tech and if we open the
magazine we will get to see more
cover lines
This page has a lot of text on it
and it the titles are bold and eye
catching so that people skimming
through the magazines can see it
and want to read the article also
the number 101 is used because
pepole prefer round numbers and
101 makes it feel like a lot
because its more than 100
Barcode/price
The barcode and price are displayed
at the front so that the customer
can quickly tell what the price is
and to help organise sales and
distribution
T3 has a colour scheme based around six
different colours within their magazine.
Red is used for titles as it stands out more
than a lighter colour would over a
background. The subtitles and small details
are in orange. At the top of the page the
text switches tones in between black and
white. This is probably to give a more
artistic/interesting effect and also helps it
stand out from the white background.
Strapline
The strapline in this magazine lets the
customer quickly know what the
magazine is about
The layout of the front
page is very boxy and
grid like indicating
that this magazines
target audience is
predominately male.

7. Article
This is an article from T3’s play section about an exclusive
Nintendo game for there then new Nintendo games console and
how it is produced by one of the creators of hardcore games to
show that Nintendo games aren’t just for kids anymore and
they are aimed at a wider audience now. This article takes up
about one third of the page and is surrounded by relevant
information such as other game reviews an some other titles
that are great to play on Nintendo consoles assuming if you are
interested in this article you probably own a Nintendo console.
The colours used in this article fit in with their house style and
uses green and black which are two of their six theme colours
and green and black are the theme colours for the games
section.
It is well suited to the magazine because it is about technology
so fits in the magazine and it is about games so it fits in the
game section in the play section and it fits the house style and
themes because it is again very grid like and boxy so it is
definitely targeting a male audience and it used the T3 theme
colours

8. advertising
 29.4% of the magazine is advertising.
 The products advertised is this magazine
are technology and gadgets such as the
Samsung galaxy line of phones Panasonic's
lumix line of cameras and the headphones
shown to the left of this text
 All the adverts featured in this magazine
are about tech and located around the
relevant articles and sections an example
of this is the advert to the right of this
text.
Above on the right is an article on essential travel kit and things such as
headphones are mentioned so to the right of this article is an advert for
headphones as people reading an article on travel essentials may be
interested in buying headphones. The headphones featured are sport
headphones and the article also has information about camping and so
they may live a sporty active lifestyle and these headphones would fit
that lifestyle perfectly