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Building New Zealand's
Employer Brand
Why it matters?
Once Upon a time
NZ had the highest per
capital income in the world
Once Upon a Time
Today
We Lead We Hold Our Own We Lag
Source: www.oecdbetterlifeindex.org
The world is getting:
• Hungrier
• Wealthier
• Older
• More connected
....and more
pressure on the
natural environment
A great opportunity
NZ can establish substantial niche industry
• Clean Technology
• Quality food
• Software
• High-value manufacturing
• Life Sciences
• Film
+
We also need to:
• Rebuild our 2nd largest city
• Modernise Auckland
• Digitally empower the country
A great opportunity
By 2025....
•40% GDP from
exports please
Capital
Markets
Talent
What we’re up against
3 Challenging Factors
THE BRICS have figured
out retention, they are
providing opportunity
Skill shortages – they’re here and will
become worse
Emerging Nations
Kiwi’s love to fly
Skill shortages
THE BRICS have figured
out retention, they are
providing opportunity
McKinsey Global suggests that by 2020, the world could have 40
million too few college-educated workers
Skill shortages
Over one third of
employers continue to
experience a lack of
talent. Higher than
reported in 2007. More
acute in the Asia Pacific
and the Americas.
Japan (85%), Brazil
(68%), India (61%),
Hong Kong (57%) New
Zealand (51%).
Skill shortages
Emerging NationsEmerging Nations
BRICS have established
workforce plans in place
Losing talent to developed
markets is a big issue
73% will increase pay
65% will increase training
The Economist Intelligence Unit
Frontier Markets
Vietnam successfully competes against both
China and India for software development
centers
Frontier Markets
Vietnam – China and India are feeding grounds for
Software developers
Philippines – 26 Tech Universities feeding into local
Tech Cluster
Mexico – Paying more for Advanced programmers
than India
Kiwi’s Love to Fly
• No rush
• 83% keep in touch through online
news channels
• 60% social channels
• How connected are they to you?
Kiwi’s Love to Fly
Deconstructing
our current
brand
Clean and
Pristine
Small
Clean and
Pristine3rd Ease of doing business
1st Starting a business
1st Protecting Investors
World bank 2012 findings
Lack of opportunity?
“Only a handful roles”
“Need to take a step
backwards to return”
Remote
It’s why we’re clean and
green
Think first, think harder
Time zone advantage
Who....? Where.....?
Far away from family
Connectivity
Low Wage
Don’t pay well
Low Wage
Creates flight risk
Perception that talent
is undervalued
Value for money
Well Educated
Makes our talent more
attractive to the world
Smarter
Greater outputs and IP
SME Nation
High Achievers
SME Nation
Small scale
thinking
Boat, Bach, BMW
Entrepreneurs
Kiwis are flexible
and self starters
Great Lifestyle
A retirement
destination
We’re world famous
for it
Christchurch
There are huge
opportunities
City for the future
$40b Investment
Headlines only
What are
we
doing?
Inform and
change
perceptions
Aware Consider Decide Move Advocate
Workhere
Aware
CHANNEL MAP
-Content and conversation
led
-Adopt a CRM approach to
manage talent
-Educate potential prospects on
what its really like in NZ in real
time
-Engage through their social
Channels
Consider
-Deliver jobs that match their skill set
and aspirations
-Help candidates present themselves
well to NZ employers
-Help NZ employers filter through
inappropriate responses
-Help close deals, create connections
Decide
Move
Joined up services
connecting to:
-Banking
-Education
-Spousal employment
-Property
Source: New Zealand Now
Why New Zealand needs to attract world class talent to compete
Why New Zealand needs to attract world class talent to compete

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Why New Zealand needs to attract world class talent to compete

Editor's Notes

  1. underpinned by our ability to feed Great Britain during the post WWII recovery
  2. Need to replace Callaghan Innovation with ‘high growth companies’ – Oriuon,beca, F&amp;P Health, Xero
  3. Don’t understand these points, are they contradictory
  4. What is the first biggest issue
  5. Vietnam successfully competes against both China and India for software development TalentPlanning - Building strong relationships with Universities, Philippines has 26 feeder Universities for their Tech industries Paying more Compensation for IT advanced programmers ranges from $25,000 to $27,000 in Mexico, compared with $7,000 to $11,500 in India
  6. Should keep
  7. What is think first, think harder?
  8. -Building a collaborative shop window-Chocka Block with engaging employer stories and migrant/expat tales . -Distributed through our partner networks and media channels-Helping organisations present their story in a digestible way
  9. Playing endace video