What’s Taiwan like for IT?• Internet savvy, wealthy population• Smartphone penetration to reach 40% (2012)• Facebook Nation: 10 million users (45%)• In general, use western social media• Heavy gamers, social, online, flash, mobile• Inexpensive developer talent – Fliptop, PicCollage based in US but tech in Taipei• Heavy spenders, eCommerce is popular – Average app spend nearly US$2 – Android is currently barred from paid apps, so stick to iOS for now!
What Japanese companies can gain• Localization in Greater China – A stepping stone to the Mainland – Chinese is Internet’s next biggest language – Close access to HTC, Acer, Asus, Quanta, BenQ – Taiwan is more like Japan than you think! • Partnerships with Taiwanese startups – Integration of existing services – Third-party collaborations – Access to a medium-sized, mature Internet market
Why should you call me?• We’ve helped several startups & companies enter or gain traction in the Taiwan market• It’s in the best interests of both parties to help each other out!
Great! When should I come to Taiwan?• Taiwan’s largest startup demo event – 25 teams on stage, 50 in expo hall, 1500 attendees – July 18 – 19, 2012 – We are inviting teams from Japan to present Consider yourselves INVITED!