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Mojo Big music lovers Males (35 and above) Trusted, honest, respected, loyal, music connoisseur The music experts
Miximag Males (average age 24) Employed, enjoys socializing Niche, conversational, trendsetter Clubbing is life
Q Affluent (30-40) Consumer of music such as alternative music Trustworthy, exclusive, honest Music presented efficiently
NME Males (17-30) Students/part time workers Enjoys music and concerts Passionate, excited, honest, informative Unbiased rock and roll

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