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Age: 18-28 years 
old 
Male 
Parties hard mainly 
interested in latest 
new music at that 
time 
Lives in Urban 
environment (City 
bound while street 
wise) 
Working or 
middle class- C1 
to E. 
Wide verity of 
friends from different 
backgrounds 
Just out of 
education, looking 
to start a career 
User of public 
transport most of the 
time 
Likes to be up to 
date with the 
latest trends 
(fashion, music 
ect) 
Knows how to split 
time between 
working and social 
life 
Bit of a ladies man 
Enjoys festival 
season during the 
summer 
Spends most 
disposable income on 
nights out with friends 
Recently moved out 
and currently lives 
with flat mates 
Likes to travel 
Up to speed with 
modern technology 
Likes to keep in 
shape

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Audience profile

  • 1.
  • 2. Age: 18-28 years old Male Parties hard mainly interested in latest new music at that time Lives in Urban environment (City bound while street wise) Working or middle class- C1 to E. Wide verity of friends from different backgrounds Just out of education, looking to start a career User of public transport most of the time Likes to be up to date with the latest trends (fashion, music ect) Knows how to split time between working and social life Bit of a ladies man Enjoys festival season during the summer Spends most disposable income on nights out with friends Recently moved out and currently lives with flat mates Likes to travel Up to speed with modern technology Likes to keep in shape