As one of the few closed-loop payment platforms, PayPal is uniquely positioned to provide merchants with insights aimed to identify opportunities to help grow and manage their business. PayPal processes billions of data events every day around our users, risk, payments, web behavior and identity. We are motivated to use this data to enable solutions to help our merchants maximize the number of successful transactions (checkout-conversion), better understand who their customers are and find additional opportunities to grow and attract new customers.
As part of the Merchant Data Analytics, we have built a platform that serves low latency, scalable analytics and insights by leveraging some of the established and emerging platforms to best realize returns on the many business objectives at PayPal.
Join us to learn more about how we leveraged platforms and technologies like Spark, Hive, Druid, Elastic Search and HBase to process large scale data for enabling impactful merchant solutions. We’ll share the architecture of our data pipelines, some real dashboards and the challenges involved.
Kasiviswanathan Natarajan, Member of Technical Staff, PayPal
Deepika Khera, Senior Manager - Merchant Data Analytics, PayPal