This is a presentation to answer the evaluation question 3 - audience feedback focus on the music video part.

1. Evaluation
Q.3.-
What have you learned
from your audience
feedback? (Music Video)

2. Music Video Feedbacks:
Justine’s Feedbacks:

3. What I have learned:
After analysing her personal feedbacks on the music video, she overall like the
camera works and effects I have applied throughout the scenes.
The ‘flames’ effects are significant when it comes to the studio scenes, which is
why it is applied to almost all the artist’s scenes. This effect is to represent the
lyric ‘burning’, which connects to fire. Therefore, instead of having real fire, I have
applied a flame colour themes to show that she is ‘burning’ her connection with
her friend emotionally in her mind to show her struggle by her awkward dance
moves. I am pleased to see that this effects make sense to the viewer.
Other than that, I am also glad to see the way I portray the friendship through
memories works. I have experiment with various different angles using tripod and
handheld for most of the memory scenes just to show the intimacy between 2
friends.

4. Limitations from personal view:
Although I have successfully portrayed their
friendship through memories but unfortunately it is
all a bit dull and it has limited me from wanting to
express the depth of their friendship. Like I said
before, even though the flame coloured themes did
work but the dancing parts is all a a bit confusing
still._________________________________________
I do get where she is coming from about my music
video being really busy especially the chorus part.
I think it is because at the beginning of the song, it
doesn’t have a beat to start off with, therefore not
much scenes are included but then it all started to
go fast pace in the chorus.
____________________________________________
My music video do ends a bit rapidly but that is
to show the decisions on ending the friendship
was not hesitated, it was a doomed friendship
that she will never looked back instead of
lingering on the memories. It is a shame that this
was not be able to express the way I wanted.

5. Music Video Feedbacks:
Amy’s feedback:
There has been confusion in terms
of the narrative in the music video.
The next feedback from Kristen will
also shows confusion in what I am
trying to portray through the
memories.
I think the reason that Amy stated
the narrative is hard to follow is
because she is confused by the
dancing scenes. The memory
scenes doesn’t tell much about the
fact that they have been best friend.
Just like Justine stated, ‘all they do
is hanging out together’. I think I
should have included scenes like
helping each other out during their
difficult times to further illustrating
their relationship.
In terms of clothing and make up,
she likes them as they are simple
and fits the theme of the song. 

6. Music video Feedbacks:
Shanno n’s fe e dback
Unfortunately, Shannon is another
viewer that doesn’t get what I am
trying to portray at the end of the
music video.
But overall, my camera work and
editing technique still fully captured
what I initially wanted to present. The
way I have mixed the memory and
studio scenes throughout the music
video appears to be engaging.
Continued~

7. Continued:
Due to the fact that she is
into indie music genre,
therefore she is more familiar
with this area of music video.
I am also glad that she think
I have fully captured the
energy that this song should
have, no matter if it’s the
happy memories or the
dancing.

8. Music Video Feedbacks:
Kristen’s feedback:
Kristen’s feedback is very detailed as she actually looked into every scene and feedback
to me what she can she extract from it.
I am also glad that she commented on the lip-
syncing since I do put lots of effort into making
sure the lip-syncing matches the song.
That effects are applied to all the studio
scenes to give this music video a theme but I
have also added into one of the memory
scene at the end of the music video to show
the intimacy between 2 person and the
importance of this friendship but as she said,
it is really not necessary.

9. Even though, the ending was not
understandable by most of the people, but
I am glad that Kristen managed to linked
them together but it is all because of her
detailed analysis.
One of my classmate did suggest to
take the ‘Mario Cart’ scene out but
I personally do like it in there to
bring out the jolly atmosphere in
the memories.
She also gave me advices on what I
should focus on instead, which I
find very useful.
In my opinion, that finding can be both good
and bad. It is good because I want to show
her contradictive emotions and the uneasy
feelings but at the same time it can be bad
because as Kristen stated, she doesn’t get
the messaged that I am trying to present
through the dances.

10. I have learned that apart from
having scenes of friends having
fun together, as Kristen
suggested, I should also
included some personal
interaction and that should be
the focus of the music video
rather than them spending
times together. I think that
might be one of the reason why
the narrative is a bit dull and
repetitive.
-Social Interactions played a
great part-