media

1. K A T Y P E R R Y - T H I N K I N G O F Y O U
Music video analysis

2. Editing
There are fades used in the video.
The music video opens with a fade into
Katy Perry’s shoes, the fades could
represent the scenes being memories.
there are shaky camera shots which
could represent Perry’s emotional
vunerableness and foreshadow her
emotions. As Perry goes to sit down it is
almost in slow motion, this could
represent her emotional exhaustion.

3. lighting
 The lighting used is soft which has connotes
romanticism. Also, the warmish hue could show the
time of the year so in this case, spring.
 The flashbacks have the same warm colours although
they are often brighter and more natural which could
represent that she felt comfortable and happy with
her previous relationship.

4.  The first shot we see in the music video is of Katy Perry’s shoes on
the floor. This already suggests that she is in a comfortable position
at home. The opening of this music video is abstract as it shows no
sign of narrative as of yet. The shoes set the scene of a bedroom
which lets the audience know where the video is taking place.
 This mid-shot is an example of voyeurism. This is because she is
wearing a dressing gown, which is not a sight an someone would see
in general. The camera is positioned in the door frame which
suggests we are sneaking around seeing something we shouldn’t be.
 The close up on the photo is another example of voyeurism. This is
because the photo of Katy Perry’s deceased husband is personal and
another thing the audience should not be viewing.

5.  The distance the two are apart from each other on opposite
sides of the bed shows that she is melancholic and connotes
she is not interested in this new man.

 This shot is referencing a shot taken from a film similar to
what Katy Perry is trying to reinact called the notebook. This
is intertextuality which is used to gain an audience from
people the original film was targeted at.

6.  This is shot demonstrates soft lighting and captures
 Perry’s expression on the left side of the frame. The
 soft lighting indicates intimacy and vulnerability
 because it appropriately connotes that she is thinking
 about something important to her. Furthermore, as
 we view her from the left side of the frame it makes
 the audience feel as though we are watching her
 experience something we shouldn’t be (voyeurism). If
 her position was centred in the middle of the frame,
 it would show aspects of a per formative music video
 because we would be able to fully see her expressions.
 Also, it would make the audience feel like we are
 meant to be watching, this shows less sensitivity
 towards the subject matter. The peachy colours in the background connotes warmth
and sunshine, from this we understand that video is supposedly filmed around
summer time, as a glow effect is shown throughout the entire music video.

7.  In this shot, the positioning of the couple is framed in the
centre and the window frame looks as though its trapping
them. This could perhaps connote that Perry feels trapped as
its not a zoomed in shot, therefore making the pair looking
smaller. The lighting on the male is very low so we are unable
to see his express or full identity , whereas we are able to
clearly see Perry’s distressed expression. Another example of
voyeurism is present in this shot as we, the audience are
seeing Perry’s character from outside a window. We also
happen to capture her caught in her thoughts as she is not
looking into the camera and looked pensive. Her hand on the
window also indicates that she stuck in reality, perhaps
looking to escape. The colours in this shot is a lot darker than
the previous shot. We could infer that with this partner, she
feels less happy because she misses her previous partner.