These are the slides from my session in Monday-U Community Managers 2023 program on how to build internal communities. Building internal communities is an incredibly difficult task. In the past two years I’ve been building and leading the R&D Team Lead Community at AppsFlyer, and have failed so many times during this journey. In this talk I’ll share 9 simple ways to destroy internal communities, which I’ve learned the hard way. I’ll focus on providing useful tips and takeaways from my experience, so you can avoid the mistakes I’ve already made.

1. @guyg_99
How I Did It Wrong
9 simple ways to destroy your internal community
Guy Grinapell
Monday-U / Community Managers 2023

2. 1. Overlook
past work

4. 2. Don’t leverage
your gold bullions

5. 2. Don’t leverage your gold bullions
→ Share difficulties
→ Brainstorm
→ Cross-fertilization

6. 2. Don’t leverage your gold bullions
→ What to do
→ To do

7. 3. Avoid momentum

8. 3. Avoid momentum
Time
Engagement
Discrete
Community
Continuous
Community

9. 4. No goals, no KPIs

10. 5. Don’t engage

11. 6. Your org
means nothing

12. 7. Impatience
is key

13. 7. Impatience is key
→ What is given, changes
→ Absence of evidence is NOT
evidence of absence
→ Cyclicality

14. 8. Make BIG
changes

15. 8. Make BIG changes
→ Ceteris Paribus

16. 9. DO
EVERYTHING

17. 9. DO EVERYTHING
→ Find pains
→ Tackle serially
→ Gather feedback
→ Create value
→ Expand

18. Let’s recap

19. 1. Overlook past work
2. Don’t leverage resources
3. Avoid momentum
4. No goals, no KPIs
5. Don’t engage
6. Your org means nothing
7. Impatience is key
8. Make BIG changes
9. DO EVERYTHING
9 simple ways to destroy your
internal community

20. Guy Grinapell
Thank You!
@guyg_99
guyg.tech
@guyg_99 Guy Grinapell