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Gravity Summit
Gravity Summit

Gravity Summit: Social Media Overview

Business
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WELCOME! GRAVITY SUMMIT AT UCI Social Media Marketing for Business Beverly Macy, CEO Gravity Summit June 22, 2009 University Faculty Club – UCI
Sponsors TITLE SPONSORS KEY SPONSORS TWEETUP AFTER PARTY SPONSOR
Special Thanks! Business Industries Here Today: Healthcare, government, non-profit, ad agencies, public relations, entertainment, professional services, technology, food and travel, manufacturing, telecommunications, software, energy, sports marketing and more
Gravity Summit UCI Agenda 6-22-09 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Bridging the Gap ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Your Experience Today ,[object Object],[object Object],[object Object]
Missed Opportunities ,[object Object],[object Object],[object Object],[object Object],[object Object],(Photo by Julian Herbert/Getty Images South America)
What’s Happening? ,[object Object],[object Object],[object Object],[object Object]
Communication 101 Sender Receiver Message Create a conversation
New Reality ,[object Object]
The World of NOW ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],People Are Brands
Groundswell Is About…. ,[object Object],[object Object],[object Object],[object Object],[object Object]
Where Is Your Audience? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media Listening Plan ,[object Object],[object Object],[object Object],[object Object]
Gravity Summit Calendar ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
TWEET-UP AFTER PARTY ,[object Object],[object Object],[object Object],[object Object],[object Object]
Thank You! ,[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media Best Practices ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media Worst Practices ,[object Object],[object Object],[object Object],[object Object],[object Object]
Gravity Summit Consulting Services ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Suggestions ,[object Object],[object Object],[object Object],[object Object],[object Object]

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Social Media Changes Everything

  • 1. WELCOME! GRAVITY SUMMIT AT UCI Social Media Marketing for Business Beverly Macy, CEO Gravity Summit June 22, 2009 University Faculty Club – UCI
  • 2. Sponsors TITLE SPONSORS KEY SPONSORS TWEETUP AFTER PARTY SPONSOR
  • 3. Special Thanks! Business Industries Here Today: Healthcare, government, non-profit, ad agencies, public relations, entertainment, professional services, technology, food and travel, manufacturing, telecommunications, software, energy, sports marketing and more
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Editor's Notes

  1. My statements are a culmination of my following this movement since 2000 – the year The Cluetrain Manifest was publish – the year when everything began to change. Cluetrain is to the future of marketing what Positioning was to marketing in the 1970s. It’s been translated into 12 different languages It’s ranked #6 on Business Week's list of 2000 business bestsellers It’s ranked #9 on Amazon's list of 2000 business bestsellers It was written by four guys you’ve probably never heard. They aren’t Harvard MBAs or advertising heroes or PR geniuses They’re misfits, techies and philosophers – and they saw what nobody else saw at the time.