SlideShare a Scribd company logo

Social Media Changes Everything

ā€¢Download as PPT, PDFā€¢
ā€¢
Gravity Summit
Gravity Summit

Gravity Summit: Social Media Overview

Business
1 of 22
WELCOME! GRAVITY SUMMIT AT UCI Social Media Marketing for Business Beverly Macy, CEO Gravity Summit June 22, 2009 University Faculty Club ā€“ UCI
Sponsors TITLE SPONSORS KEY SPONSORS TWEETUP AFTER PARTY SPONSOR
Special Thanks! Business Industries Here Today: Healthcare, government, non-profit, ad agencies, public relations, entertainment, professional services, technology, food and travel, manufacturing, telecommunications, software, energy, sports marketing and more
Gravity Summit UCI Agenda 6-22-09 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Bridging the Gap ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Your Experience Today ,[object Object],[object Object],[object Object]
Missed Opportunities ,[object Object],[object Object],[object Object],[object Object],[object Object],(Photo by Julian Herbert/Getty Images South America)
Whatā€™s Happening? ,[object Object],[object Object],[object Object],[object Object]
Communication 101 Sender Receiver Message Create a conversation
New Reality ,[object Object]
The World of NOW ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],People Are Brands
Groundswell Is Aboutā€¦. ,[object Object],[object Object],[object Object],[object Object],[object Object]
Where Is Your Audience? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media Listening Plan ,[object Object],[object Object],[object Object],[object Object]
Gravity Summit Calendar ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
TWEET-UP AFTER PARTY ,[object Object],[object Object],[object Object],[object Object],[object Object]
Thank You! ,[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media Best Practices ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media Worst Practices ,[object Object],[object Object],[object Object],[object Object],[object Object]
Gravity Summit Consulting Services ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Suggestions ,[object Object],[object Object],[object Object],[object Object],[object Object]

Recommended

The Benefits of Social Media
The Benefits of Social MediaThe Benefits of Social Media
The Benefits of Social MediaSoci@lite
Ā 
Building Leads in Adult Education Using Social Media
Building Leads in Adult Education Using Social MediaBuilding Leads in Adult Education Using Social Media
Building Leads in Adult Education Using Social MediaShane Haggerty
Ā 
Social Media Introduction Oct 2010
Social Media Introduction Oct 2010Social Media Introduction Oct 2010
Social Media Introduction Oct 2010Robin Low
Ā 
CHAPTER 9 IN PR
CHAPTER 9 IN PRCHAPTER 9 IN PR
CHAPTER 9 IN PRCorinne Weisgerber
Ā 
Adult Workforce Development Conference Social Media Presentation
Adult Workforce Development Conference Social Media PresentationAdult Workforce Development Conference Social Media Presentation
Adult Workforce Development Conference Social Media PresentationShane Haggerty
Ā 
Adding Social Media to Your Marketing Plan
Adding Social Media to Your Marketing PlanAdding Social Media to Your Marketing Plan
Adding Social Media to Your Marketing Plan4Good.org
Ā 
The Yellow Brick Road To Social Media Maturity
The Yellow Brick Road To Social Media MaturityThe Yellow Brick Road To Social Media Maturity
The Yellow Brick Road To Social Media MaturitySalesforce Marketing Cloud
Ā 
Integrating Social Media into Your Communications Strategy
Integrating Social Media into Your Communications StrategyIntegrating Social Media into Your Communications Strategy
Integrating Social Media into Your Communications StrategyBeth Kanter
Ā 

Recommended

The Benefits of Social Media
The Benefits of Social MediaThe Benefits of Social Media
The Benefits of Social MediaSoci@lite
Ā 
Building Leads in Adult Education Using Social Media
Building Leads in Adult Education Using Social MediaBuilding Leads in Adult Education Using Social Media
Building Leads in Adult Education Using Social MediaShane Haggerty
Ā 
Social Media Introduction Oct 2010
Social Media Introduction Oct 2010Social Media Introduction Oct 2010
Social Media Introduction Oct 2010Robin Low
Ā 
CHAPTER 9 IN PR
CHAPTER 9 IN PRCHAPTER 9 IN PR
CHAPTER 9 IN PRCorinne Weisgerber
Ā 
Adult Workforce Development Conference Social Media Presentation
Adult Workforce Development Conference Social Media PresentationAdult Workforce Development Conference Social Media Presentation
Adult Workforce Development Conference Social Media PresentationShane Haggerty
Ā 
Adding Social Media to Your Marketing Plan
Adding Social Media to Your Marketing PlanAdding Social Media to Your Marketing Plan
Adding Social Media to Your Marketing Plan4Good.org
Ā 
The Yellow Brick Road To Social Media Maturity
The Yellow Brick Road To Social Media MaturityThe Yellow Brick Road To Social Media Maturity
The Yellow Brick Road To Social Media MaturitySalesforce Marketing Cloud
Ā 
Integrating Social Media into Your Communications Strategy
Integrating Social Media into Your Communications StrategyIntegrating Social Media into Your Communications Strategy
Integrating Social Media into Your Communications StrategyBeth Kanter
Ā 
The Next Wave: Emerging Trends in Nonprofit Social Media Marketing
The Next Wave: Emerging Trends in Nonprofit Social Media MarketingThe Next Wave: Emerging Trends in Nonprofit Social Media Marketing
The Next Wave: Emerging Trends in Nonprofit Social Media MarketingBloomerang
Ā 
Social Strategy: Getting Your Company Ready
Social Strategy: Getting Your Company ReadySocial Strategy: Getting Your Company Ready
Social Strategy: Getting Your Company ReadyJeremiah Owyang
Ā 
Social Media Impact on Business - EBriks Infotech
Social Media Impact on Business - EBriks InfotechSocial Media Impact on Business - EBriks Infotech
Social Media Impact on Business - EBriks InfotechEBriks Infotech Pvt. Ltd.
Ā 
PR 2.0
PR 2.0PR 2.0
PR 2.0mraja_82
Ā 
CCSAD - Social Media for BH Professionals
CCSAD - Social Media for BH ProfessionalsCCSAD - Social Media for BH Professionals
CCSAD - Social Media for BH ProfessionalsAlpha 180
Ā 
Impact of social media on business
Impact of social media on businessImpact of social media on business
Impact of social media on businessN V Jagadeesh Kumar
Ā 
Social Media For The Public Sector - Social Media intro
Social Media For The Public Sector - Social Media introSocial Media For The Public Sector - Social Media intro
Social Media For The Public Sector - Social Media introPCM creative
Ā 
Role of social media in business communication
Role of social media in business communicationRole of social media in business communication
Role of social media in business communicationTahir Manzar
Ā 
Social media brockville
Social media brockvilleSocial media brockville
Social media brockvilleExisto Communications and Socio-Technologies
Ā 
How to Develop a Social Media Marketing and Advertising Strategy
How to Develop a Social Media Marketing and Advertising StrategyHow to Develop a Social Media Marketing and Advertising Strategy
How to Develop a Social Media Marketing and Advertising StrategyLeah Schultz
Ā 
How Social Media has changed the landscape of public relations
How Social Media has changed the landscape of public relationsHow Social Media has changed the landscape of public relations
How Social Media has changed the landscape of public relationsTracy Imm
Ā 
Social media action plan (2010 update)
Social media action plan (2010 update)Social media action plan (2010 update)
Social media action plan (2010 update)Ian Farmer
Ā 
Social media and Public Relations
Social media and Public RelationsSocial media and Public Relations
Social media and Public RelationsSabina Izzatli
Ā 
Impact of Social Media on Businesses.
Impact of Social Media on Businesses. Impact of Social Media on Businesses.
Impact of Social Media on Businesses. MadisonHedges
Ā 
Social Media for Branding - Toastmasters
Social Media for Branding - ToastmastersSocial Media for Branding - Toastmasters
Social Media for Branding - ToastmastersShyam Varan Nath
Ā 
Integrated web marketing and Social media -explained
Integrated web marketing and Social media -explainedIntegrated web marketing and Social media -explained
Integrated web marketing and Social media -explainedShanq Web
Ā 
Social media marketing
Social media marketingSocial media marketing
Social media marketingEmilyWuellner
Ā 
Social Media Performance Measurement and Business Impact
Social Media Performance Measurement and Business ImpactSocial Media Performance Measurement and Business Impact
Social Media Performance Measurement and Business ImpactHamill Associates Ltd
Ā 
Social media
Social mediaSocial media
Social mediaCorinne Weisgerber
Ā 
Branding With Social Media
Branding With Social MediaBranding With Social Media
Branding With Social MediaVeli BahƧeci
Ā 
Shift Communications Todd Defron
Shift Communications Todd DefronShift Communications Todd Defron
Shift Communications Todd DefronGravity Summit
Ā 
Rebel Industries
Rebel IndustriesRebel Industries
Rebel IndustriesGravity Summit
Ā 

More Related Content

What's hot

The Next Wave: Emerging Trends in Nonprofit Social Media Marketing
The Next Wave: Emerging Trends in Nonprofit Social Media MarketingThe Next Wave: Emerging Trends in Nonprofit Social Media Marketing
The Next Wave: Emerging Trends in Nonprofit Social Media MarketingBloomerang
Ā 
Social Strategy: Getting Your Company Ready
Social Strategy: Getting Your Company ReadySocial Strategy: Getting Your Company Ready
Social Strategy: Getting Your Company ReadyJeremiah Owyang
Ā 
Social Media Impact on Business - EBriks Infotech
Social Media Impact on Business - EBriks InfotechSocial Media Impact on Business - EBriks Infotech
Social Media Impact on Business - EBriks InfotechEBriks Infotech Pvt. Ltd.
Ā 
PR 2.0
PR 2.0PR 2.0
PR 2.0mraja_82
Ā 
CCSAD - Social Media for BH Professionals
CCSAD - Social Media for BH ProfessionalsCCSAD - Social Media for BH Professionals
CCSAD - Social Media for BH ProfessionalsAlpha 180
Ā 
Impact of social media on business
Impact of social media on businessImpact of social media on business
Impact of social media on businessN V Jagadeesh Kumar
Ā 
Social Media For The Public Sector - Social Media intro
Social Media For The Public Sector - Social Media introSocial Media For The Public Sector - Social Media intro
Social Media For The Public Sector - Social Media introPCM creative
Ā 
Role of social media in business communication
Role of social media in business communicationRole of social media in business communication
Role of social media in business communicationTahir Manzar
Ā 
How to Develop a Social Media Marketing and Advertising Strategy
How to Develop a Social Media Marketing and Advertising StrategyHow to Develop a Social Media Marketing and Advertising Strategy
How to Develop a Social Media Marketing and Advertising StrategyLeah Schultz
Ā 
How Social Media has changed the landscape of public relations
How Social Media has changed the landscape of public relationsHow Social Media has changed the landscape of public relations
How Social Media has changed the landscape of public relationsTracy Imm
Ā 
Social media action plan (2010 update)
Social media action plan (2010 update)Social media action plan (2010 update)
Social media action plan (2010 update)Ian Farmer
Ā 
Social media and Public Relations
Social media and Public RelationsSocial media and Public Relations
Social media and Public RelationsSabina Izzatli
Ā 
Impact of Social Media on Businesses.
Impact of Social Media on Businesses. Impact of Social Media on Businesses.
Impact of Social Media on Businesses. MadisonHedges
Ā 
Social Media for Branding - Toastmasters
Social Media for Branding - ToastmastersSocial Media for Branding - Toastmasters
Social Media for Branding - ToastmastersShyam Varan Nath
Ā 
Integrated web marketing and Social media -explained
Integrated web marketing and Social media -explainedIntegrated web marketing and Social media -explained
Integrated web marketing and Social media -explainedShanq Web
Ā 
Social media marketing
Social media marketingSocial media marketing
Social media marketingEmilyWuellner
Ā 
Social Media Performance Measurement and Business Impact
Social Media Performance Measurement and Business ImpactSocial Media Performance Measurement and Business Impact
Social Media Performance Measurement and Business ImpactHamill Associates Ltd
Ā 
Branding With Social Media
Branding With Social MediaBranding With Social Media
Branding With Social MediaVeli BahƧeci
Ā 

What's hot (20)

The Next Wave: Emerging Trends in Nonprofit Social Media Marketing
The Next Wave: Emerging Trends in Nonprofit Social Media MarketingThe Next Wave: Emerging Trends in Nonprofit Social Media Marketing
The Next Wave: Emerging Trends in Nonprofit Social Media Marketing
Ā 
Social Strategy: Getting Your Company Ready
Social Strategy: Getting Your Company ReadySocial Strategy: Getting Your Company Ready
Social Strategy: Getting Your Company Ready
Ā 
Social Media Impact on Business - EBriks Infotech
Social Media Impact on Business - EBriks InfotechSocial Media Impact on Business - EBriks Infotech
Social Media Impact on Business - EBriks Infotech
Ā 
PR 2.0
PR 2.0PR 2.0
PR 2.0
Ā 
CCSAD - Social Media for BH Professionals
CCSAD - Social Media for BH ProfessionalsCCSAD - Social Media for BH Professionals
CCSAD - Social Media for BH Professionals
Ā 
Impact of social media on business
Impact of social media on businessImpact of social media on business
Impact of social media on business
Ā 
Social Media For The Public Sector - Social Media intro
Social Media For The Public Sector - Social Media introSocial Media For The Public Sector - Social Media intro
Social Media For The Public Sector - Social Media intro
Ā 
Role of social media in business communication
Role of social media in business communicationRole of social media in business communication
Role of social media in business communication
Ā 
Social media brockville
Social media brockvilleSocial media brockville
Social media brockville
Ā 
How to Develop a Social Media Marketing and Advertising Strategy
How to Develop a Social Media Marketing and Advertising StrategyHow to Develop a Social Media Marketing and Advertising Strategy
How to Develop a Social Media Marketing and Advertising Strategy
Ā 
How Social Media has changed the landscape of public relations
How Social Media has changed the landscape of public relationsHow Social Media has changed the landscape of public relations
How Social Media has changed the landscape of public relations
Ā 
Social media action plan (2010 update)
Social media action plan (2010 update)Social media action plan (2010 update)
Social media action plan (2010 update)
Ā 
Social media and Public Relations
Social media and Public RelationsSocial media and Public Relations
Social media and Public Relations
Ā 
Impact of Social Media on Businesses.
Impact of Social Media on Businesses. Impact of Social Media on Businesses.
Impact of Social Media on Businesses.
Ā 
Social Media for Branding - Toastmasters
Social Media for Branding - ToastmastersSocial Media for Branding - Toastmasters
Social Media for Branding - Toastmasters
Ā 
Integrated web marketing and Social media -explained
Integrated web marketing and Social media -explainedIntegrated web marketing and Social media -explained
Integrated web marketing and Social media -explained
Ā 
Social media marketing
Social media marketingSocial media marketing
Social media marketing
Ā 
Social Media Performance Measurement and Business Impact
Social Media Performance Measurement and Business ImpactSocial Media Performance Measurement and Business Impact
Social Media Performance Measurement and Business Impact
Ā 
Social media
Social mediaSocial media
Social media
Ā 
Branding With Social Media
Branding With Social MediaBranding With Social Media
Branding With Social Media
Ā 

Viewers also liked

Shift Communications Todd Defron
Shift Communications Todd DefronShift Communications Todd Defron
Shift Communications Todd DefronGravity Summit
Ā 
Rebel Industries
Rebel IndustriesRebel Industries
Rebel IndustriesGravity Summit
Ā 
Social Media Marketing for Business
Social Media Marketing for BusinessSocial Media Marketing for Business
Social Media Marketing for BusinessGravity Summit
Ā 
Twitter for Business, Marketing, Branding and Communication
Twitter for Business, Marketing, Branding and CommunicationTwitter for Business, Marketing, Branding and Communication
Twitter for Business, Marketing, Branding and CommunicationGravity Summit
Ā 
How 2 Get Started with social media
How 2 Get Started with social mediaHow 2 Get Started with social media
How 2 Get Started with social mediaGravity Summit
Ā 
Gravity Summit NYC
Gravity Summit NYCGravity Summit NYC
Gravity Summit NYCGravity Summit
Ā 
14 Polly Pearson E M C
14 Polly Pearson E M C14 Polly Pearson E M C
14 Polly Pearson E M CGravity Summit
Ā 
Arnold : Gravity Summit at Harvard
Arnold : Gravity Summit at HarvardArnold : Gravity Summit at Harvard
Arnold : Gravity Summit at HarvardGravity Summit
Ā 
Syfy Comic Con App
Syfy Comic Con AppSyfy Comic Con App
Syfy Comic Con AppGravity Summit
Ā 
Dominos and Social Media
Dominos and Social MediaDominos and Social Media
Dominos and Social MediaGravity Summit
Ā 
Bing Search Engine + Realtime Content
Bing Search Engine + Realtime ContentBing Search Engine + Realtime Content
Bing Search Engine + Realtime ContentGravity Summit
Ā 
CNN at Gravity Summit
CNN at Gravity SummitCNN at Gravity Summit
CNN at Gravity SummitGravity Summit
Ā 
Gilber - Confezioni Regalo - Good Things From Italy
Gilber - Confezioni Regalo - Good Things From ItalyGilber - Confezioni Regalo - Good Things From Italy
Gilber - Confezioni Regalo - Good Things From ItalyItalian Entertainment And More
Ā 
Graphic Organizer
Graphic OrganizerGraphic Organizer
Graphic OrganizerRudy Alfonso
Ā 
8-6 Subtr. Fractions: Unlike Denominators
8-6 Subtr. Fractions: Unlike Denominators8-6 Subtr. Fractions: Unlike Denominators
8-6 Subtr. Fractions: Unlike DenominatorsRudy Alfonso
Ā 
7-6 Relating Fractions and Decimals
7-6 Relating Fractions and Decimals7-6 Relating Fractions and Decimals
7-6 Relating Fractions and DecimalsRudy Alfonso
Ā 
Š’ŠøŠ“ŠµŠ¾ŠŗŠ¾Š½Ń„ŠµŃ€ŠµŠ½Ń†ŠøŠø - Š½Š¾Š²Š¾Šµ ŠŗŠ°Ń‡ŠµŃŃ‚Š²Š¾ Š¾Š±Ń‰ŠµŠ½Šøя, ŠœŠ°ŠŗŠ°Ń€Š¾Š², CNews
Š’ŠøŠ“ŠµŠ¾ŠŗŠ¾Š½Ń„ŠµŃ€ŠµŠ½Ń†ŠøŠø - Š½Š¾Š²Š¾Šµ ŠŗŠ°Ń‡ŠµŃŃ‚Š²Š¾ Š¾Š±Ń‰ŠµŠ½Šøя, ŠœŠ°ŠŗŠ°Ń€Š¾Š², CNewsŠ’ŠøŠ“ŠµŠ¾ŠŗŠ¾Š½Ń„ŠµŃ€ŠµŠ½Ń†ŠøŠø - Š½Š¾Š²Š¾Šµ ŠŗŠ°Ń‡ŠµŃŃ‚Š²Š¾ Š¾Š±Ń‰ŠµŠ½Šøя, ŠœŠ°ŠŗŠ°Ń€Š¾Š², CNews
Š’ŠøŠ“ŠµŠ¾ŠŗŠ¾Š½Ń„ŠµŃ€ŠµŠ½Ń†ŠøŠø - Š½Š¾Š²Š¾Šµ ŠŗŠ°Ń‡ŠµŃŃ‚Š²Š¾ Š¾Š±Ń‰ŠµŠ½Šøя, ŠœŠ°ŠŗŠ°Ń€Š¾Š², CNewsStanislav Makarov
Ā 
ECM - рŠµŠ°Š»ŠøŠø Š·Ń€ŠµŠ»Š¾Š³Š¾ рыŠ½ŠŗŠ°, ŠœŠ°ŠŗŠ°Ń€Š¾Š², CNews
ECM - рŠµŠ°Š»ŠøŠø Š·Ń€ŠµŠ»Š¾Š³Š¾ рыŠ½ŠŗŠ°, ŠœŠ°ŠŗŠ°Ń€Š¾Š², CNewsECM - рŠµŠ°Š»ŠøŠø Š·Ń€ŠµŠ»Š¾Š³Š¾ рыŠ½ŠŗŠ°, ŠœŠ°ŠŗŠ°Ń€Š¾Š², CNews
ECM - рŠµŠ°Š»ŠøŠø Š·Ń€ŠµŠ»Š¾Š³Š¾ рыŠ½ŠŗŠ°, ŠœŠ°ŠŗŠ°Ń€Š¾Š², CNewsStanislav Makarov
Ā 

Viewers also liked (20)

Shift Communications Todd Defron
Shift Communications Todd DefronShift Communications Todd Defron
Shift Communications Todd Defron
Ā 
Rebel Industries
Rebel IndustriesRebel Industries
Rebel Industries
Ā 
Social Media Marketing for Business
Social Media Marketing for BusinessSocial Media Marketing for Business
Social Media Marketing for Business
Ā 
Twitter for Business, Marketing, Branding and Communication
Twitter for Business, Marketing, Branding and CommunicationTwitter for Business, Marketing, Branding and Communication
Twitter for Business, Marketing, Branding and Communication
Ā 
How 2 Get Started with social media
How 2 Get Started with social mediaHow 2 Get Started with social media
How 2 Get Started with social media
Ā 
Gravity Summit NYC
Gravity Summit NYCGravity Summit NYC
Gravity Summit NYC
Ā 
3 Red Cross
3 Red Cross3 Red Cross
3 Red Cross
Ā 
14 Polly Pearson E M C
14 Polly Pearson E M C14 Polly Pearson E M C
14 Polly Pearson E M C
Ā 
Arnold : Gravity Summit at Harvard
Arnold : Gravity Summit at HarvardArnold : Gravity Summit at Harvard
Arnold : Gravity Summit at Harvard
Ā 
Syfy Comic Con App
Syfy Comic Con AppSyfy Comic Con App
Syfy Comic Con App
Ā 
Dominos and Social Media
Dominos and Social MediaDominos and Social Media
Dominos and Social Media
Ā 
Bing Search Engine + Realtime Content
Bing Search Engine + Realtime ContentBing Search Engine + Realtime Content
Bing Search Engine + Realtime Content
Ā 
Brian Morrissey
Brian MorrisseyBrian Morrissey
Brian Morrissey
Ā 
CNN at Gravity Summit
CNN at Gravity SummitCNN at Gravity Summit
CNN at Gravity Summit
Ā 
Gilber - Confezioni Regalo - Good Things From Italy
Gilber - Confezioni Regalo - Good Things From ItalyGilber - Confezioni Regalo - Good Things From Italy
Gilber - Confezioni Regalo - Good Things From Italy
Ā 
Graphic Organizer
Graphic OrganizerGraphic Organizer
Graphic Organizer
Ā 
8-6 Subtr. Fractions: Unlike Denominators
8-6 Subtr. Fractions: Unlike Denominators8-6 Subtr. Fractions: Unlike Denominators
8-6 Subtr. Fractions: Unlike Denominators
Ā 
7-6 Relating Fractions and Decimals
7-6 Relating Fractions and Decimals7-6 Relating Fractions and Decimals
7-6 Relating Fractions and Decimals
Ā 
Š’ŠøŠ“ŠµŠ¾ŠŗŠ¾Š½Ń„ŠµŃ€ŠµŠ½Ń†ŠøŠø - Š½Š¾Š²Š¾Šµ ŠŗŠ°Ń‡ŠµŃŃ‚Š²Š¾ Š¾Š±Ń‰ŠµŠ½Šøя, ŠœŠ°ŠŗŠ°Ń€Š¾Š², CNews
Š’ŠøŠ“ŠµŠ¾ŠŗŠ¾Š½Ń„ŠµŃ€ŠµŠ½Ń†ŠøŠø - Š½Š¾Š²Š¾Šµ ŠŗŠ°Ń‡ŠµŃŃ‚Š²Š¾ Š¾Š±Ń‰ŠµŠ½Šøя, ŠœŠ°ŠŗŠ°Ń€Š¾Š², CNewsŠ’ŠøŠ“ŠµŠ¾ŠŗŠ¾Š½Ń„ŠµŃ€ŠµŠ½Ń†ŠøŠø - Š½Š¾Š²Š¾Šµ ŠŗŠ°Ń‡ŠµŃŃ‚Š²Š¾ Š¾Š±Ń‰ŠµŠ½Šøя, ŠœŠ°ŠŗŠ°Ń€Š¾Š², CNews
Š’ŠøŠ“ŠµŠ¾ŠŗŠ¾Š½Ń„ŠµŃ€ŠµŠ½Ń†ŠøŠø - Š½Š¾Š²Š¾Šµ ŠŗŠ°Ń‡ŠµŃŃ‚Š²Š¾ Š¾Š±Ń‰ŠµŠ½Šøя, ŠœŠ°ŠŗŠ°Ń€Š¾Š², CNews
Ā 
ECM - рŠµŠ°Š»ŠøŠø Š·Ń€ŠµŠ»Š¾Š³Š¾ рыŠ½ŠŗŠ°, ŠœŠ°ŠŗŠ°Ń€Š¾Š², CNews
ECM - рŠµŠ°Š»ŠøŠø Š·Ń€ŠµŠ»Š¾Š³Š¾ рыŠ½ŠŗŠ°, ŠœŠ°ŠŗŠ°Ń€Š¾Š², CNewsECM - рŠµŠ°Š»ŠøŠø Š·Ń€ŠµŠ»Š¾Š³Š¾ рыŠ½ŠŗŠ°, ŠœŠ°ŠŗŠ°Ń€Š¾Š², CNews
ECM - рŠµŠ°Š»ŠøŠø Š·Ń€ŠµŠ»Š¾Š³Š¾ рыŠ½ŠŗŠ°, ŠœŠ°ŠŗŠ°Ń€Š¾Š², CNews
Ā 

Similar to Social Media Changes Everything

Gravity Summit at Stanford: Overview
Gravity Summit at Stanford: OverviewGravity Summit at Stanford: Overview
Gravity Summit at Stanford: OverviewGravity Summit
Ā 
Developing Your Social Media Business Strategy
Developing Your Social Media Business StrategyDeveloping Your Social Media Business Strategy
Developing Your Social Media Business StrategySt. Thomas University (CA)
Ā 
Social Media For Small Businesses
Social Media For Small BusinessesSocial Media For Small Businesses
Social Media For Small BusinessesCatherine Tryon
Ā 
2011 Thump Using Social Media in your Marketing plan
2011 Thump Using Social Media in your Marketing plan2011 Thump Using Social Media in your Marketing plan
2011 Thump Using Social Media in your Marketing planJustin Tamsett
Ā 
Social Media & Leadership
Social Media & LeadershipSocial Media & Leadership
Social Media & LeadershipAndy Huckaba
Ā 
101 pages of social media
101 pages of social media101 pages of social media
101 pages of social mediaRobin Low
Ā 
What's Missing from Your Social Media Program? How to Create an Effective Soc...
What's Missing from Your Social Media Program? How to Create an Effective Soc...What's Missing from Your Social Media Program? How to Create an Effective Soc...
What's Missing from Your Social Media Program? How to Create an Effective Soc...Scott Schablow
Ā 
Social Media for Education Advancement.
Social Media for Education Advancement.Social Media for Education Advancement.
Social Media for Education Advancement.Robin Low
Ā 
How Do You Create Competitive Advantage Using Social Media
How Do You Create Competitive Advantage Using Social MediaHow Do You Create Competitive Advantage Using Social Media
How Do You Create Competitive Advantage Using Social Mediawebtique
Ā 
Platforum Logicav3.0
Platforum Logicav3.0Platforum Logicav3.0
Platforum Logicav3.0Elaine Doherty
Ā 
Buzz12 and social media outsourcing
Buzz12 and social media outsourcingBuzz12 and social media outsourcing
Buzz12 and social media outsourcingBuzz12
Ā 
Final Driving Business Results Using Social Media Bloomington Chamberpresenta...
Final Driving Business Results Using Social Media Bloomington Chamberpresenta...Final Driving Business Results Using Social Media Bloomington Chamberpresenta...
Final Driving Business Results Using Social Media Bloomington Chamberpresenta...Sue Ginsburg
Ā 
Advanced Community Engagement - Nonprofit Social Media
Advanced Community Engagement - Nonprofit Social MediaAdvanced Community Engagement - Nonprofit Social Media
Advanced Community Engagement - Nonprofit Social Medialgdeaton
Ā 
Competitive Advantage - Social Media
Competitive Advantage - Social MediaCompetitive Advantage - Social Media
Competitive Advantage - Social MediaSteve Gasser
Ā 
Social Media In construction
Social Media In constructionSocial Media In construction
Social Media In constructionwjpaolillo
Ā 
The Social Enterprise of 2014
The Social Enterprise of 2014The Social Enterprise of 2014
The Social Enterprise of 2014Digital Vidya
Ā 
Positive impact of social media
Positive impact of social mediaPositive impact of social media
Positive impact of social mediaShubhamsolutions1313
Ā 
Positive impact of social media.pdf
Positive impact of social media.pdfPositive impact of social media.pdf
Positive impact of social media.pdfShubhamsolutions1313
Ā 
Positive impact of social media.
Positive impact of social media.Positive impact of social media.
Positive impact of social media.Shubhamsolutions1313
Ā 

Similar to Social Media Changes Everything (20)

Gravity Summit at Stanford: Overview
Gravity Summit at Stanford: OverviewGravity Summit at Stanford: Overview
Gravity Summit at Stanford: Overview
Ā 
Developing Your Social Media Business Strategy
Developing Your Social Media Business StrategyDeveloping Your Social Media Business Strategy
Developing Your Social Media Business Strategy
Ā 
Social Media For Small Businesses
Social Media For Small BusinessesSocial Media For Small Businesses
Social Media For Small Businesses
Ā 
2011 Thump Using Social Media in your Marketing plan
2011 Thump Using Social Media in your Marketing plan2011 Thump Using Social Media in your Marketing plan
2011 Thump Using Social Media in your Marketing plan
Ā 
Social Media & Leadership
Social Media & LeadershipSocial Media & Leadership
Social Media & Leadership
Ā 
101 pages of social media
101 pages of social media101 pages of social media
101 pages of social media
Ā 
What's Missing from Your Social Media Program? How to Create an Effective Soc...
What's Missing from Your Social Media Program? How to Create an Effective Soc...What's Missing from Your Social Media Program? How to Create an Effective Soc...
What's Missing from Your Social Media Program? How to Create an Effective Soc...
Ā 
Social Media for Education Advancement.
Social Media for Education Advancement.Social Media for Education Advancement.
Social Media for Education Advancement.
Ā 
How Do You Create Competitive Advantage Using Social Media
How Do You Create Competitive Advantage Using Social MediaHow Do You Create Competitive Advantage Using Social Media
How Do You Create Competitive Advantage Using Social Media
Ā 
12.9.14
12.9.1412.9.14
12.9.14
Ā 
Platforum Logicav3.0
Platforum Logicav3.0Platforum Logicav3.0
Platforum Logicav3.0
Ā 
Buzz12 and social media outsourcing
Buzz12 and social media outsourcingBuzz12 and social media outsourcing
Buzz12 and social media outsourcing
Ā 
Final Driving Business Results Using Social Media Bloomington Chamberpresenta...
Final Driving Business Results Using Social Media Bloomington Chamberpresenta...Final Driving Business Results Using Social Media Bloomington Chamberpresenta...
Final Driving Business Results Using Social Media Bloomington Chamberpresenta...
Ā 
Advanced Community Engagement - Nonprofit Social Media
Advanced Community Engagement - Nonprofit Social MediaAdvanced Community Engagement - Nonprofit Social Media
Advanced Community Engagement - Nonprofit Social Media
Ā 
Competitive Advantage - Social Media
Competitive Advantage - Social MediaCompetitive Advantage - Social Media
Competitive Advantage - Social Media
Ā 
Social Media In construction
Social Media In constructionSocial Media In construction
Social Media In construction
Ā 
The Social Enterprise of 2014
The Social Enterprise of 2014The Social Enterprise of 2014
The Social Enterprise of 2014
Ā 
Positive impact of social media
Positive impact of social mediaPositive impact of social media
Positive impact of social media
Ā 
Positive impact of social media.pdf
Positive impact of social media.pdfPositive impact of social media.pdf
Positive impact of social media.pdf
Ā 
Positive impact of social media.
Positive impact of social media.Positive impact of social media.
Positive impact of social media.
Ā 

Recently uploaded

The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai KuwaitThe Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwaitdaisycvs
Ā 
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...daisycvs
Ā 
Russian Call Girls In Gurgaon ā¤ļø8448577510 āŠ¹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ā¤ļø8448577510 āŠ¹Best Escorts Service In 24/7 Delh...Russian Call Girls In Gurgaon ā¤ļø8448577510 āŠ¹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ā¤ļø8448577510 āŠ¹Best Escorts Service In 24/7 Delh...lizamodels9
Ā 
BAGALUR CALL GIRL IN 98274*61493 ā¤CALL GIRLS IN ESCORT SERVICEā¤CALL GIRL
BAGALUR CALL GIRL IN 98274*61493 ā¤CALL GIRLS IN ESCORT SERVICEā¤CALL GIRLBAGALUR CALL GIRL IN 98274*61493 ā¤CALL GIRLS IN ESCORT SERVICEā¤CALL GIRL
BAGALUR CALL GIRL IN 98274*61493 ā¤CALL GIRLS IN ESCORT SERVICEā¤CALL GIRLkapoorjyoti4444
Ā 
It will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 MayIt will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 MayNZSG
Ā 
Cracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptxCracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptxWorkforce Group
Ā 
Nelamangala Call Girls: šŸ“ 7737669865 šŸ“ High Profile Model Escorts | Bangalore...
Nelamangala Call Girls: šŸ“ 7737669865 šŸ“ High Profile Model Escorts | Bangalore...Nelamangala Call Girls: šŸ“ 7737669865 šŸ“ High Profile Model Escorts | Bangalore...
Nelamangala Call Girls: šŸ“ 7737669865 šŸ“ High Profile Model Escorts | Bangalore...amitlee9823
Ā 
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdfDr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdfAdmir Softic
Ā 
Falcon Invoice Discounting platform in india
Falcon Invoice Discounting platform in indiaFalcon Invoice Discounting platform in india
Falcon Invoice Discounting platform in indiaFalcon Invoice Discounting
Ā 
Call Girls In Majnu Ka Tilla 959961~3876 Shot 2000 Night 8000
Call Girls In Majnu Ka Tilla 959961~3876 Shot 2000 Night 8000Call Girls In Majnu Ka Tilla 959961~3876 Shot 2000 Night 8000
Call Girls In Majnu Ka Tilla 959961~3876 Shot 2000 Night 8000dlhescort
Ā 
Business Model Canvas (BMC)- A new venture concept
Business Model Canvas (BMC)- A new venture conceptBusiness Model Canvas (BMC)- A new venture concept
Business Model Canvas (BMC)- A new venture conceptP&CO
Ā 
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...Aggregage
Ā 
Call Girls Kengeri Satellite Town Just Call šŸ‘— 7737669865 šŸ‘— Top Class Call Gir...
Call Girls Kengeri Satellite Town Just Call šŸ‘— 7737669865 šŸ‘— Top Class Call Gir...Call Girls Kengeri Satellite Town Just Call šŸ‘— 7737669865 šŸ‘— Top Class Call Gir...
Call Girls Kengeri Satellite Town Just Call šŸ‘— 7737669865 šŸ‘— Top Class Call Gir...amitlee9823
Ā 
Uneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration PresentationUneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration Presentationuneakwhite
Ā 
Call Girls Hebbal Just Call šŸ‘— 7737669865 šŸ‘— Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call šŸ‘— 7737669865 šŸ‘— Top Class Call Girl Service BangaloreCall Girls Hebbal Just Call šŸ‘— 7737669865 šŸ‘— Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call šŸ‘— 7737669865 šŸ‘— Top Class Call Girl Service Bangaloreamitlee9823
Ā 
PHX May 2024 Corporate Presentation Final
PHX May 2024 Corporate Presentation FinalPHX May 2024 Corporate Presentation Final
PHX May 2024 Corporate Presentation FinalPanhandleOilandGas
Ā 
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 MonthsSEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 MonthsIndeedSEO
Ā 
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service AvailableCall Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service AvailableSeo
Ā 
šŸ‘‰Chandigarh Call Girls šŸ‘‰9878799926šŸ‘‰Just CallšŸ‘‰Chandigarh Call Girl In Chandiga...
šŸ‘‰Chandigarh Call Girls šŸ‘‰9878799926šŸ‘‰Just CallšŸ‘‰Chandigarh Call Girl In Chandiga...šŸ‘‰Chandigarh Call Girls šŸ‘‰9878799926šŸ‘‰Just CallšŸ‘‰Chandigarh Call Girl In Chandiga...
šŸ‘‰Chandigarh Call Girls šŸ‘‰9878799926šŸ‘‰Just CallšŸ‘‰Chandigarh Call Girl In Chandiga...rajveerescorts2022
Ā 

Recently uploaded (20)

The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai KuwaitThe Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
Ā 
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Ā 
Russian Call Girls In Gurgaon ā¤ļø8448577510 āŠ¹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ā¤ļø8448577510 āŠ¹Best Escorts Service In 24/7 Delh...Russian Call Girls In Gurgaon ā¤ļø8448577510 āŠ¹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ā¤ļø8448577510 āŠ¹Best Escorts Service In 24/7 Delh...
Ā 
BAGALUR CALL GIRL IN 98274*61493 ā¤CALL GIRLS IN ESCORT SERVICEā¤CALL GIRL
BAGALUR CALL GIRL IN 98274*61493 ā¤CALL GIRLS IN ESCORT SERVICEā¤CALL GIRLBAGALUR CALL GIRL IN 98274*61493 ā¤CALL GIRLS IN ESCORT SERVICEā¤CALL GIRL
BAGALUR CALL GIRL IN 98274*61493 ā¤CALL GIRLS IN ESCORT SERVICEā¤CALL GIRL
Ā 
It will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 MayIt will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 May
Ā 
Cracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptxCracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptx
Ā 
Nelamangala Call Girls: šŸ“ 7737669865 šŸ“ High Profile Model Escorts | Bangalore...
Nelamangala Call Girls: šŸ“ 7737669865 šŸ“ High Profile Model Escorts | Bangalore...Nelamangala Call Girls: šŸ“ 7737669865 šŸ“ High Profile Model Escorts | Bangalore...
Nelamangala Call Girls: šŸ“ 7737669865 šŸ“ High Profile Model Escorts | Bangalore...
Ā 
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdfDr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
Ā 
Falcon Invoice Discounting platform in india
Falcon Invoice Discounting platform in indiaFalcon Invoice Discounting platform in india
Falcon Invoice Discounting platform in india
Ā 
Call Girls In Majnu Ka Tilla 959961~3876 Shot 2000 Night 8000
Call Girls In Majnu Ka Tilla 959961~3876 Shot 2000 Night 8000Call Girls In Majnu Ka Tilla 959961~3876 Shot 2000 Night 8000
Call Girls In Majnu Ka Tilla 959961~3876 Shot 2000 Night 8000
Ā 
Business Model Canvas (BMC)- A new venture concept
Business Model Canvas (BMC)- A new venture conceptBusiness Model Canvas (BMC)- A new venture concept
Business Model Canvas (BMC)- A new venture concept
Ā 
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
Ā 
Call Girls Kengeri Satellite Town Just Call šŸ‘— 7737669865 šŸ‘— Top Class Call Gir...
Call Girls Kengeri Satellite Town Just Call šŸ‘— 7737669865 šŸ‘— Top Class Call Gir...Call Girls Kengeri Satellite Town Just Call šŸ‘— 7737669865 šŸ‘— Top Class Call Gir...
Call Girls Kengeri Satellite Town Just Call šŸ‘— 7737669865 šŸ‘— Top Class Call Gir...
Ā 
Uneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration PresentationUneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration Presentation
Ā 
Call Girls Hebbal Just Call šŸ‘— 7737669865 šŸ‘— Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call šŸ‘— 7737669865 šŸ‘— Top Class Call Girl Service BangaloreCall Girls Hebbal Just Call šŸ‘— 7737669865 šŸ‘— Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call šŸ‘— 7737669865 šŸ‘— Top Class Call Girl Service Bangalore
Ā 
(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7
(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7
(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7
Ā 
PHX May 2024 Corporate Presentation Final
PHX May 2024 Corporate Presentation FinalPHX May 2024 Corporate Presentation Final
PHX May 2024 Corporate Presentation Final
Ā 
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 MonthsSEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
Ā 
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service AvailableCall Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available
Ā 
šŸ‘‰Chandigarh Call Girls šŸ‘‰9878799926šŸ‘‰Just CallšŸ‘‰Chandigarh Call Girl In Chandiga...
šŸ‘‰Chandigarh Call Girls šŸ‘‰9878799926šŸ‘‰Just CallšŸ‘‰Chandigarh Call Girl In Chandiga...šŸ‘‰Chandigarh Call Girls šŸ‘‰9878799926šŸ‘‰Just CallšŸ‘‰Chandigarh Call Girl In Chandiga...
šŸ‘‰Chandigarh Call Girls šŸ‘‰9878799926šŸ‘‰Just CallšŸ‘‰Chandigarh Call Girl In Chandiga...
Ā 

Social Media Changes Everything

  • 1. WELCOME! GRAVITY SUMMIT AT UCI Social Media Marketing for Business Beverly Macy, CEO Gravity Summit June 22, 2009 University Faculty Club ā€“ UCI
  • 2. Sponsors TITLE SPONSORS KEY SPONSORS TWEETUP AFTER PARTY SPONSOR
  • 3. Special Thanks! Business Industries Here Today: Healthcare, government, non-profit, ad agencies, public relations, entertainment, professional services, technology, food and travel, manufacturing, telecommunications, software, energy, sports marketing and more
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9. Communication 101 Sender Receiver Message Create a conversation
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.

Editor's Notes

  1. My statements are a culmination of my following this movement since 2000 ā€“ the year The Cluetrain Manifest was publish ā€“ the year when everything began to change. Cluetrain is to the future of marketing what Positioning was to marketing in the 1970s. Itā€™s been translated into 12 different languages Itā€™s ranked #6 on Business Week's list of 2000 business bestsellers Itā€™s ranked #9 on Amazon's list of 2000 business bestsellers It was written by four guys youā€™ve probably never heard. They arenā€™t Harvard MBAs or advertising heroes or PR geniuses Theyā€™re misfits, techies and philosophers ā€“ and they saw what nobody else saw at the time.