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Focus on: Switzerland


International Business Report 2012 – Economy focus series

The economy                                                            The business perspective
The economy is struggling with the knock-on                            The Grant Thornton International Business Report
effects of the sovereign debt crisis in the                            (IBR) surveys the views of more than 11,500
neighbouring eurozone. As investors look for a safe                    businesses in 40 economies around the world. This
haven from the economic storm the Swiss franc has                      report focuses on the experiences of privately held
risen, hurting exports and capital investment,                         businesses in Switzerland and their expectations for
increasing the pressure on the central bank to do                      the next 12 months, as illustrated in figure 1.
more to weaken the currency. Slow domestic and                             The IBR survey tells us that businesses in
external demand have seen industrial production                        Switzerland are neutral about their economy over
slow.                                                                  the next 12 months, in-line with the European
    The key indicators are highlighted below:                          Union average. Business expectations for revenue,
• the economy expanded by just 0.2% in the three                       profitability and employment are positive but a lack
    months to September, its slowest pace in two                       of a skilled workforce is a major constraint on
    years                                                              potential expansion.
• year on year the economy expanded by 1.3%,
    down from 2.2% in Q2
• export growth slowed to 1.2% in Q3 and fixed
    investment contracted by 1%, led by declines in
    the metal working and mechanical engineering
    sectors
• the exchange rate peg of Swfr1.20:€1 has held
    firm so far but fears remain over the level of
    intervention that could be needed by the SNB
    to maintain the ceiling.




1
    source: International Monetary Fund, The Economist and Experian.
The outlook
                                                          Figure 1: Key indicators for MLEs
The economy’s strong progress over the past two
years is threatened by the franc’s appreciation and       Switzerland compared with the EU average          2011   2011
slackening demand from key export markets. With                                                             Swi    EU
the global uncertainties likely to persist, keeping the   Outlook for the economy over the next 12 months
                                                          Net optimism                                      -4%    -17%
franc elevated, coupled with a weaker-than-expected
international economy, the economy is forecast to
                                                          Change in employment levels
contract by 0.1% in 2012, down from 1.9% in this          Net hiring expectations                           -2%    +7%
year. A complete meltdown in the eurozone is a
severe downside risk to this forecast.                    Constraints on expansion
     As global conditions begin to improve in 2013        Availability of skilled workers                   26%    22%
allowing the Swiss franc to lose some of its recent       Regulations/red tape                              25%    29%

gains, this should boost exports and overall              Source: Grant Thornton IBR 2011
confidence, underpinning a resumption of healthy
domestic demand. While this will cause imports to
grow faster, reducing the boost from net trade,
growth of 2.1% is expected for 2013.
     In the longer term, weak demographics,
featuring slow population expansion after 2014 and
little growth in the working-age population, mean
that economic expansion in the longer term will be
highly dependent on productivity improvements.
These are notoriously difficult to achieve in some
key sectors of the Swiss economy, such as tourism
and financial services. But other industries, notably
manufacturing, are expected to be able to boost
labour productivity. There is also modest room for
manoeuvre in service industries, such as business
and household services.
     Talk to us to find out how we can help you deal
with the challenges your business is facing today.


Dr. Carlo Marelli
Senior Expert
Grant Thornton Consulting AG
Im Tiergarten 7
CH-8055 Zürich
Schweiz
T +41 43 960 71 71
F +41 43 960 71 00
E carlo.marelli@ch.gt.com
W www.grantthornton.ch
International Business Report results



The Grant Thornton IBR 2011 reveals that global       Figure 2: Outlook for the economy over the next 12 months: 2011
business optimism dipped again in the fourth          Average percentage balance of businesses indicating optimism against those indicating pessimism

quarter. Businesses sentiment in the Netherlands      70
                                                      60
plummeted to net -44%, down from net -8% in the
                                                      50
previous quarter. Globally, the quarter-on-quarter    40
average declined from 3% to 0%                        30
   The sovereign debt crisis is weighing heavily on   20
                                                      10
businesses confidence in Europe; business optimism
                                                      0
across the European Union dropped to -17% in Q4.      -10
However confidence in the BRIC economies ticked       -20
                                                                                           Q1 2011         Q2 2011          Q3 2011          Q4 2011
upwards to 34%.                                             Switzerland                    51              74               0                -4
   Year-on-year optimism amongst businesses has             EU                             31              36               0                -17
declined slightly from net 22% in 2010, to net 16%          Global                         34              31               3                0

across 2011.                                          Source: Grant Thornton IBR 2011


Optimism/pessimism
• businesses optimism in Switzerland declined
  again in Q4, dropping to -4%, down from 0%
  in Q3
• sentiment across the EU fell by 17 percentage
  points in Q4 to -17%
• globally, business sentiment dropped by from
  3% in Q3 to 0% in Q4.
.
Employment                                             Figure 3: Employment expectations: 2011
• employment expectations turned negative in Q4        Net percentage of businesses expecting an increase less those expecting a decrease

  suggesting that more businesses intend to lose       50
                                                       40
  workers than hire over the next 12 months
                                                       30
• net hiring plans fell to -2% in Switzerland in Q4,   20
  below the EU average of 7%                           10
• globally, employment plans ticked up to 27%.         0
                                                       -10
                                                                                            Q1 2011         Q2 2011          Q3 2011        Q4 2011
                                                             Switzerland                    49              34               10             -2
                                                             EU                             20              21               13             7
                                                             Global                         27              34               23             27

                                                       Source: Grant Thornton IBR 2011




Revenue expectations                                   Figure 4: Revenue expectations: 2011
• expectations for revenue growth in Switzerland       Net percentage of businesses expecting an increase less those expecting a decrease

  fell further in Q4, down to just 2% from 29%         70
                                                       60
  in Q3
                                                       50
• across the EU, revenue expectations slumped          40
  to 25% in Q4, down from 35% in Q3 and 52%            30
  in Q2                                                20
                                                       10
• globally, revenue expectations held fairly steady
                                                       0
  at 43%.                                                                                   Q1 2011         Q2 2011          Q3 2011        Q4 2011
                                                             Switzerland                    61              66               29             2
                                                             EU                             49              52               35             25
                                                             Global                         55              55               45             43

                                                       Source: Grant Thornton IBR 2011




Profitability expectations
                                                       Figure 5: Profitability expectations: 2011
• profitability expectations also took a hit in Q4,    Net percentage of businesses expecting an increase less those expecting a decrease
  falling from 7% in Q3 to just 2%                     50
                                                       40
• across the EU, business expectations for
                                                       30
  increasing profits over the next 12 months           20
  dropped to 13%, down from 41% in Q2                  10
• globally, expectations remain robust at 31%.         0
                                                                                            Q1 2011         Q2 2011          Q3 2011        Q4 2011
                                                             Switzerland                    37              18               7              2
                                                             EU                             39              41               25             13
                                                             Global                         47              42               33             31

                                                       Source: Grant Thornton IBR 2011
Constraints                                            Figure 6: Constraints on expansion
• the availability of skilled workers (26%) is cited   Percentage of businesses rating constraint 4 or 5 on a scale of 1 to 5 where 1 is not a constraint and 5 is a
                                                       major constraint
  as the most pressing constraint on expansion by
  businesses in Switzerland, higher than the           Availability of skilled workforce                                                                               26
                                                                                                                                                                       22
  European Union business average (22%)
                                                       Regulations/red tape                                                                                            25
• regulations/red tape is cited as the greatest                                                                                                                        29
  constraint by businesses in the European Union,      Shortage of orders/reduced demand                                                                               18
                                                                                                                                                                       29
  at 29% compared with 25% in Switzerland
                                                       Shortage of working capital                                                                                     13
• businesses in Switzerland are relatively                                                                                                                             24
  untroubled by a shortage (8%) or the cost of         ICT infrastructure                                                                                              11
  (11%) finance.                                                                                                                                                        8
                                                       Cost of finance                                                                                                 11
                                                                                                                                                                       21
                                                       Shortage of long term finance                                                                                    8
                                                                                                                                                                       23
                                                       Transport infrastructure                                                                                        6
                                                                                                                                                                       8

                                                                                                   Switzerland           EU

                                                       Source: Grant Thornton IBR 2011




Support of lender
                                                       Figure 7: Level of support provided by lenders
• the majority of businesses in Switzerland are        Percentage of businesses
  happy with the level of support provided by          40
                                                       35
  lenders – 71% class lenders as supportive of their
                                                       30
  business                                             25
• this compares with 64% of businesses in the          20
  European Union                                       15
                                                       10
• 10% of businesses in Switzerland believe that
                                                       5
  lenders are unsupportive or very unsupportive of     0
  their business, lower than the average across the         30 19                 41 45            17 21               7 10               3 3
  European Union (13%).
                                                            Very                  Supportive       Neither         Unsupportive           Very
                                                            supportive                             supportive                             unsupportive
                                                                                                   or unsupportive

                                                                  Switzerland              EU

                                                       Source: Grant Thornton IBR 2011




EU integration
                                                       Figure 8: What impact would further integration between Switzerland and EU have on your company?
• 28% of businesses in Switzerland believe further     Percentage of businesses
  integration between Switzerland and the EU           Very positive                                                                                                   6
  would have a positive impact on their business
                                                       Positive                                                                                                    22
• however, 27% of businesses also believe it would
  have a negative impact                               Negligible                                                                                                  40

• of those that expect a positive impact, the          Negative                                                                                                    21
  majority believe further integration would result
                                                       Very negative                                                                                                   6
  in reduced currency fluctuation risks, easier
  access to qualified personnel from other             Don’t know                                                                                                      6

  countries decreased bureaucracy and increased        Source: Grant Thornton IBR 2011
  export opportunities (all around 50%)
• of those that expect a negative impact, the
  majority believe further integration would result
  in pressure on prices from foreign goods &
  services, increased competition, increased taxes
  and EU administration costs (all at 60%).
The Grant Thornton International Business Report (IBR) is a quarterly survey of around 2,800 senior executives in
   privately-held and listed businesses all over the world. Launched in 1992 in nine European countries the report now
   surveys more than 11,500 businesses leaders in 40 economies on an annual basis providing insights on the economic and
   commercial issues affecting companies globally.

   In Switzerland, 200 businesses were surveyed across all industry sectors. These businesses ranged from small to medium in
   size with total employment of between 50 and 499. Data for this report were drawn from interviews conducted between
   January and December 2011.

   To find out more about IBR and to obtain copies of reports and summaries visit: www.internationalbusinessreport.com. The
   site also allows users to complete the survey and benchmark their results against all other respondents by territory, industry
   type and size of business.

   Participating economies
   Argentina       Malaysia
   Armenia         Mexico
   Australia       Netherlands
   Belgium         New Zealand
   Botswana        Peru
   Brazil          Philippines
   Canada          Poland
   Chile           Russia
   Mainland China Singapore
   Denmark         South Africa
   Finland         Spain
   France          Sweden
   Georgia         Switzerland
   Germany         Taiwan
   Greece          Thailand
   Hong Kong       Turkey
   India           United Arab Emirates
   Ireland         United Kingdom
   Italy           United States
   Japan           Vietnam




www.gti.org
www.internationalbusinessreport.com

© 2012 Grant Thornton International Ltd. All rights reserved.
Grant Thornton International Ltd (Grant Thornton International) and
the member firms are not a worldwide partnership. Services are
delivered independently by the member firms.

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GT IBR 2012 - focus on Switzerland

  • 1. Focus on: Switzerland International Business Report 2012 – Economy focus series The economy The business perspective The economy is struggling with the knock-on The Grant Thornton International Business Report effects of the sovereign debt crisis in the (IBR) surveys the views of more than 11,500 neighbouring eurozone. As investors look for a safe businesses in 40 economies around the world. This haven from the economic storm the Swiss franc has report focuses on the experiences of privately held risen, hurting exports and capital investment, businesses in Switzerland and their expectations for increasing the pressure on the central bank to do the next 12 months, as illustrated in figure 1. more to weaken the currency. Slow domestic and The IBR survey tells us that businesses in external demand have seen industrial production Switzerland are neutral about their economy over slow. the next 12 months, in-line with the European The key indicators are highlighted below: Union average. Business expectations for revenue, • the economy expanded by just 0.2% in the three profitability and employment are positive but a lack months to September, its slowest pace in two of a skilled workforce is a major constraint on years potential expansion. • year on year the economy expanded by 1.3%, down from 2.2% in Q2 • export growth slowed to 1.2% in Q3 and fixed investment contracted by 1%, led by declines in the metal working and mechanical engineering sectors • the exchange rate peg of Swfr1.20:€1 has held firm so far but fears remain over the level of intervention that could be needed by the SNB to maintain the ceiling. 1 source: International Monetary Fund, The Economist and Experian.
  • 2. The outlook Figure 1: Key indicators for MLEs The economy’s strong progress over the past two years is threatened by the franc’s appreciation and Switzerland compared with the EU average 2011 2011 slackening demand from key export markets. With Swi EU the global uncertainties likely to persist, keeping the Outlook for the economy over the next 12 months Net optimism -4% -17% franc elevated, coupled with a weaker-than-expected international economy, the economy is forecast to Change in employment levels contract by 0.1% in 2012, down from 1.9% in this Net hiring expectations -2% +7% year. A complete meltdown in the eurozone is a severe downside risk to this forecast. Constraints on expansion As global conditions begin to improve in 2013 Availability of skilled workers 26% 22% allowing the Swiss franc to lose some of its recent Regulations/red tape 25% 29% gains, this should boost exports and overall Source: Grant Thornton IBR 2011 confidence, underpinning a resumption of healthy domestic demand. While this will cause imports to grow faster, reducing the boost from net trade, growth of 2.1% is expected for 2013. In the longer term, weak demographics, featuring slow population expansion after 2014 and little growth in the working-age population, mean that economic expansion in the longer term will be highly dependent on productivity improvements. These are notoriously difficult to achieve in some key sectors of the Swiss economy, such as tourism and financial services. But other industries, notably manufacturing, are expected to be able to boost labour productivity. There is also modest room for manoeuvre in service industries, such as business and household services. Talk to us to find out how we can help you deal with the challenges your business is facing today. Dr. Carlo Marelli Senior Expert Grant Thornton Consulting AG Im Tiergarten 7 CH-8055 Zürich Schweiz T +41 43 960 71 71 F +41 43 960 71 00 E carlo.marelli@ch.gt.com W www.grantthornton.ch
  • 3. International Business Report results The Grant Thornton IBR 2011 reveals that global Figure 2: Outlook for the economy over the next 12 months: 2011 business optimism dipped again in the fourth Average percentage balance of businesses indicating optimism against those indicating pessimism quarter. Businesses sentiment in the Netherlands 70 60 plummeted to net -44%, down from net -8% in the 50 previous quarter. Globally, the quarter-on-quarter 40 average declined from 3% to 0% 30 The sovereign debt crisis is weighing heavily on 20 10 businesses confidence in Europe; business optimism 0 across the European Union dropped to -17% in Q4. -10 However confidence in the BRIC economies ticked -20 Q1 2011 Q2 2011 Q3 2011 Q4 2011 upwards to 34%. Switzerland 51 74 0 -4 Year-on-year optimism amongst businesses has EU 31 36 0 -17 declined slightly from net 22% in 2010, to net 16% Global 34 31 3 0 across 2011. Source: Grant Thornton IBR 2011 Optimism/pessimism • businesses optimism in Switzerland declined again in Q4, dropping to -4%, down from 0% in Q3 • sentiment across the EU fell by 17 percentage points in Q4 to -17% • globally, business sentiment dropped by from 3% in Q3 to 0% in Q4. .
  • 4. Employment Figure 3: Employment expectations: 2011 • employment expectations turned negative in Q4 Net percentage of businesses expecting an increase less those expecting a decrease suggesting that more businesses intend to lose 50 40 workers than hire over the next 12 months 30 • net hiring plans fell to -2% in Switzerland in Q4, 20 below the EU average of 7% 10 • globally, employment plans ticked up to 27%. 0 -10 Q1 2011 Q2 2011 Q3 2011 Q4 2011 Switzerland 49 34 10 -2 EU 20 21 13 7 Global 27 34 23 27 Source: Grant Thornton IBR 2011 Revenue expectations Figure 4: Revenue expectations: 2011 • expectations for revenue growth in Switzerland Net percentage of businesses expecting an increase less those expecting a decrease fell further in Q4, down to just 2% from 29% 70 60 in Q3 50 • across the EU, revenue expectations slumped 40 to 25% in Q4, down from 35% in Q3 and 52% 30 in Q2 20 10 • globally, revenue expectations held fairly steady 0 at 43%. Q1 2011 Q2 2011 Q3 2011 Q4 2011 Switzerland 61 66 29 2 EU 49 52 35 25 Global 55 55 45 43 Source: Grant Thornton IBR 2011 Profitability expectations Figure 5: Profitability expectations: 2011 • profitability expectations also took a hit in Q4, Net percentage of businesses expecting an increase less those expecting a decrease falling from 7% in Q3 to just 2% 50 40 • across the EU, business expectations for 30 increasing profits over the next 12 months 20 dropped to 13%, down from 41% in Q2 10 • globally, expectations remain robust at 31%. 0 Q1 2011 Q2 2011 Q3 2011 Q4 2011 Switzerland 37 18 7 2 EU 39 41 25 13 Global 47 42 33 31 Source: Grant Thornton IBR 2011
  • 5. Constraints Figure 6: Constraints on expansion • the availability of skilled workers (26%) is cited Percentage of businesses rating constraint 4 or 5 on a scale of 1 to 5 where 1 is not a constraint and 5 is a major constraint as the most pressing constraint on expansion by businesses in Switzerland, higher than the Availability of skilled workforce 26 22 European Union business average (22%) Regulations/red tape 25 • regulations/red tape is cited as the greatest 29 constraint by businesses in the European Union, Shortage of orders/reduced demand 18 29 at 29% compared with 25% in Switzerland Shortage of working capital 13 • businesses in Switzerland are relatively 24 untroubled by a shortage (8%) or the cost of ICT infrastructure 11 (11%) finance. 8 Cost of finance 11 21 Shortage of long term finance 8 23 Transport infrastructure 6 8 Switzerland EU Source: Grant Thornton IBR 2011 Support of lender Figure 7: Level of support provided by lenders • the majority of businesses in Switzerland are Percentage of businesses happy with the level of support provided by 40 35 lenders – 71% class lenders as supportive of their 30 business 25 • this compares with 64% of businesses in the 20 European Union 15 10 • 10% of businesses in Switzerland believe that 5 lenders are unsupportive or very unsupportive of 0 their business, lower than the average across the 30 19 41 45 17 21 7 10 3 3 European Union (13%). Very Supportive Neither Unsupportive Very supportive supportive unsupportive or unsupportive Switzerland EU Source: Grant Thornton IBR 2011 EU integration Figure 8: What impact would further integration between Switzerland and EU have on your company? • 28% of businesses in Switzerland believe further Percentage of businesses integration between Switzerland and the EU Very positive 6 would have a positive impact on their business Positive 22 • however, 27% of businesses also believe it would have a negative impact Negligible 40 • of those that expect a positive impact, the Negative 21 majority believe further integration would result Very negative 6 in reduced currency fluctuation risks, easier access to qualified personnel from other Don’t know 6 countries decreased bureaucracy and increased Source: Grant Thornton IBR 2011 export opportunities (all around 50%) • of those that expect a negative impact, the majority believe further integration would result in pressure on prices from foreign goods & services, increased competition, increased taxes and EU administration costs (all at 60%).
  • 6. The Grant Thornton International Business Report (IBR) is a quarterly survey of around 2,800 senior executives in privately-held and listed businesses all over the world. Launched in 1992 in nine European countries the report now surveys more than 11,500 businesses leaders in 40 economies on an annual basis providing insights on the economic and commercial issues affecting companies globally. In Switzerland, 200 businesses were surveyed across all industry sectors. These businesses ranged from small to medium in size with total employment of between 50 and 499. Data for this report were drawn from interviews conducted between January and December 2011. To find out more about IBR and to obtain copies of reports and summaries visit: www.internationalbusinessreport.com. The site also allows users to complete the survey and benchmark their results against all other respondents by territory, industry type and size of business. Participating economies Argentina Malaysia Armenia Mexico Australia Netherlands Belgium New Zealand Botswana Peru Brazil Philippines Canada Poland Chile Russia Mainland China Singapore Denmark South Africa Finland Spain France Sweden Georgia Switzerland Germany Taiwan Greece Thailand Hong Kong Turkey India United Arab Emirates Ireland United Kingdom Italy United States Japan Vietnam www.gti.org www.internationalbusinessreport.com © 2012 Grant Thornton International Ltd. All rights reserved. Grant Thornton International Ltd (Grant Thornton International) and the member firms are not a worldwide partnership. Services are delivered independently by the member firms.