Digital marketing uses digital technologies like the internet and mobile phones to promote products and services. It involves search engine optimization (SEO) techniques to increase website visibility in search engine results pages. SEO can be white hat (following search engine rules), black hat (focusing only on rankings without considering users), or gray hat (a combination of the two). Search engines use crawlers to index websites, store data in databases, and apply algorithms to rank pages in search results.
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3. DIGITAL MARKETING IS AN UMBRELLA TERM FOR THE
MARKETING OF PRODUCT OR SERVICES USING DIGITAL
TECHNOLOGIES, MAINLY ON THE INETRENET, BUT ALSO
INCLUDING MOBILE PHONES, DISPLAY ADVERTISING, AND ANY
OTHER DIGITAL MEDIUM.
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5. IT IS THE INCRESING THE VISIBILTY OF WEBSITE OR WEBPAGE IN
SEARCH ENGINE RESULTS PAGE.
7. IN SEO TERMINOLOGY, WHITE HAT SEO REFERS TO THE USAGE
OF OPTIMIZATION STRATAGIES,TECHNIQUES AND TATICS THAT
FOCOUS ON A HUMAN AUDIENCE OPPOSED TO SEARCH
ENGINES AND COMPLETELY FOLLOWS SEARCH ENGINE RULES
AND POLICES ALSO CALLED ETHICAL SEO.
9. IN SEO TERMINOLOGY, BLACK HAT SEO REFERS TO THE USE
OF AGGRESSIVE SEO STRATAGIES, TECHNIQUES AND TATICS
THAT FOCOUS ONLY ON SEARCH ENGINES AND NOT A
HUMAN AUDIENCE, AND USUALLY DOES NOT OBEY SEARCH
ENGINE GUIDELINES.
10. IT IS THE COMBINATION OF BLACK HAT SEO AND WHITE HAT
SEO.
14. A WEB CRAWLER(also known as a web spider or web robot) IS A
PROGRAM OR AUTOMATED SCRIPT WHICHH BROWSES THE
WORLD WIDE WEB IN A METHODICAL, AUTOMATED MANAGER.
THIS PROCESS IS CALLDE WEB CRAWLING OR SPIDERING.
15. YOU CAN CHECK THE LAST CRWALING OF THE YOUR SITE
BY USING BELOW URL
cache:www.website.com
16. COLLECT DATA FROM CRAWLER & STORE IN DIFFERENT
DATABASES BASED ON CONTENT OF THE PAGES
17. TOTAL PAGES IN GOOGLE INDEX FROM GIVEN DOMAIN
site:www.website.com
18. THESE PROGRAMS HELPS SEARCH ENGINES TO RANK THE
PAGES BASED ON SOME CRITERIA
PAGE RANK IS AN ALGORITHM USED BY GOOGLE SEARCH
TO RANK WEBSITES IN THEIR SEARCH ENGINE RESULTS.
19. GOOGLE REPLACE NEW UPDATES TO CATCH BAD WEBSITES
MAJOR GOOGLE UPDATES
1.GOOGLE PANDA UPDATE
2.GOOGLE PENGUIN UPDATE
3.GOOGLE HUMMINGBIRD UPDATE
4.GOOGLE PIGEON UPDATE
5.MOBILE FRIENDLY UPDATE
6.RANK BRAIN ALGORITHM
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