6+ years in product management, digital marketing, people management

1. SRI GOWRY DAS GOLLAPALLI
Mobile: +91 9972900336
Email: gowrydas@gmail.com
Linkedin: linkedin.com/in/gowry-das-gollapalli-0293a924
Researchgate: https://www.researchgate.net/profile/Gowry_Das2
Summary
• Global Product Manager of life science research products with strong research background
• 6+ years in digital marketing, strategic market positioning, new product launches, commercial
tactics and campaigns
• Manager of mid-sized teams
Competencies
• Pragmatic Marketing (certified for Foundations, Focus and Build levels)
• Strategic thinking and perspective
• People Management
• Digital Marketing
• Competition Research
• Market trend analysis
• Problem solving at work places using 5D, 5Why and Ishikawa (fishbone) analyses
• Medico-marketing through content
• Scientific writing
Work Experience
Global Product Manager, Cell Culture Franchise, Merck Life Science (Apr ‘16 - present)
• Manage the business of cell culture-tested Growth Factors & Antibiotics through product
consolidations and competitive pricing
• Devise strategies to increase market share and market growth
• Collaborate with commercial, campaign management and digital marketing to devise and
deploy various marketing activities to maintain and increase customer base
• Innovate through new product launches; collaborate with R&D teams and OEM partners to
competitively launch products
• Strategize to achieve goals outlined in Cell Culture Franchise business case
• Manage, train and mentor a team of high technical competence to deliver high quality digital
marketing content and analyze revenue trends
Lead, Product Management and Ideation, Merck Life Science (Sep ‘14 – Mar ‘16)
• Manage, train, mentor a team of high technical competence to identify market opportunities
• Identify new products in areas of cell culture, specialty biochemicals and molecular biology
• Competitively launch products in collaboration with R&D teams and OEM partners
• Contribute to establish Merck as leader in Life Science research market

2. Specialist, Product Specific Content, Sigma-Aldrich Chemicals Limited (Sep ’12 – Aug ‘14)
• Develop high-quality, product-specific scientific content
• Increase visibility of products on sigmaaldrich.com on search engines (Google, Bing, Baidu etc)
• Support e-business tactics and maintain Sigma-Aldrich as best in class e-business platform
Scientific Writer, Global Medical Affairs, Novartis Healthcare (Aug ’11 – Aug ‘12)
• Develop of high-quality and FDA-compliant content deliverables
• Communicate results from Novartis’ clinical trials to global medical and scientific community
• Support development of high quality medico-marketing deliverables in collaboration with
competitive intelligence and Marcom
• Disease areas covered – Multiple Sclerosis, Malaria, Osteoporosis, Pain Management
Notable Activities
• Evaluator of Merck Innovation platform for India and China
• Reviewer and auditor of Merck CSR initiatives in India
• Member of Women in Leadership steering committee at Merck Lifescience
• Reviewer of research articles submitted to international journals
Education
• Doctorate (specialization: Cancer Biology – Brain Tumors): National Centre For Cell Science,
Pune, India (2006 - 11)
• Masters in Genetics (specialization: Human Genetics): Osmania University, Hyderabad, India
(2004 - 06)