Macro enviornment affecting apple

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Macro enviornment affecting apple

  1. 1. MACRO ENVIRONMENTALFACTORSHOWEFFECTS APPLESUBMITTED TODR. MOHD. RUMZI SIRSUBMITTED BYRACHIT THAKUR (MBA 1ST YEAR, SECTION B)
  2. 2. INTRODUCTION• APPLE INC IS A 30 YEARS OLD• DURING THESE YEARS APPLE HAS EXTENDED FROMCOMPUTERS TO CONSUMER ELECTRONICS• MAN BEHIND APPLE SUCCESS “ STEVE JOBS “• MONTH OF JANUARY 2007, THE NAME WAS CHANGEDFROM APPLE COMPUTER INC TO “ APPLE INC “• AS ANY OTHER ORGANIZATION APPLE ALSO HAS UP’sAND DOWN’s
  3. 3. WHAT ISMACRO ENVIRONMENT ?• THE FACTORS OR THE ENVIRONMENT IN WHICH ACOMPANY OR SECTOR OPERATES, WILL INFLUENCE ITSPERFORMANCE, ARE THE FACTORS KNOWN AS MACROFACTORS OR MACRO ENVIRONMENT
  4. 4. FACTORS AFFECTINGAPPLEAPPLE
  5. 5. DEMOGRAPHIC FACTOR• SIZE• DENSITY• LOCATION• AGE• GENDER• RACE• OCCUPATIONand many more…..• 36,800 EMPLOYEES TOTALLY OUT OF WHICH34,300 ARE FULL TIME EMPLOYEES AND2500 ARE TEMPORARY EMPLOYEES• 273 STORES WORLD WIDE AND 217 IS INUNITED STATES
  6. 6. ECONOMIC FACTOR• CONSUMER PURCHASING POWER ANDSPENDING PATTERNS• THE ECONOMIC FACTORS OF APPLE REVENUE IN2008 WAS LESS WHEN COMPARED TO 2009• REVENUE GROWTH OF 2009 INCREASED BY 10%• THE SALES OF IPHONE AND IPOD INCREASEDWHERE AS PERSONAL COMPUTER MARKETWHICH WAS DECREASED BY 8 %
  7. 7. NATURAL FACTOR• INADEQUANCY OF RAW MATERIALS• INCREASED COST OF ENERGY• INCREASED LEVELS OF POLLUTION• ENVIRONMENT PROTECTION
  8. 8. TECHNOLOGICAL FACTOR• NEW INNOVATIONS AND IDEAS TO CREATE A NEW PRODUCT• NEW TECHNOLOGIES MAKE THE CONSUMER’s TO BUY THE PRODUCT• TECHNOLOGY FACTORS CAN ALSO CREATE NEGATIVE SIDES FORBUSINESS• IN THE YEAR 2009, APPLE MET THE ENERGY STAR 5.0• MACBOOK PRO, IPHONE , IPAD, IPOD WHICH CHANGES THE USEREXPERIENCE
  9. 9. POLITICAL FACTOR• CONSIST OF THE LAWS, GOVERNMENT AGENCIES WHICH LIMITS THE ORG. TOWORK EFFECIENTLY• GOVT. PERSPECTIVE ON THE ECONOMY, CULTURE, RELIGION AND ONMARKETING ETHICS• INVESTMENT APPROX. $ 580,000 SINCE 2002 FOR POLITICAL ACTIVITIESFACTS AND FIGURES ARE INCOMPELTE AND IS MISGUDIED AT THE STATELEVEL, THE RESULT IN WHICH APPLE FAILS TO DISCOLOSE ITS POLITICALCONTRIBUTION
  10. 10. CULTURAL FACTOR• VALUES, IDEAS, ATTITUDES, BELIEFS AND THE POPULATION WHICH AFFECTSCOUNSUMERS’s PURCHASING BEHAVIOR• APPLE TARGETED EVERY SEGMENT, GENERATION, GENDER ETC.• FROM AFFORDABLE IPOD TO MACBOOK, LUXURIUS IPHONE, IPAD
  11. 11. THANK YOUSTEVE JOBS APPLE

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