Presentation of final submission of course From Brand to Image.

1. Creative
Pitch
Deck

2. Brand
History
Analysis
words that summarize
the brand
Pursuit
Flexibility
Wellness
Strength
Outdoor
All-ages
Socialize
Unique Selling Proposition
of brand
Personalized and outdoor
(parks and other public
spaces) training with
professional instruction for
exercises, motivation and
public spaces use.
Brand Positioning
Statement
Existimos para transformar el estilo
de vida y mejorar la calidad de vida
de nuestros clientes, a través de
planes personalizados de actividad
física al aire libre o a domicilio,
resultados y profesionalismo.
Nuestros planes están desarrollados
para todas las edades y géneros,
mamás con bebes, embarazadas y
empresas.
Brand Positioning
Statement
(FREE TRANSLATION) We exist to
transform the lifestyle and improve
the quality of life of our customers,
through personalized plans of
physical activity outdoors or at
home, results and professionalism.
Our plans are developed for all ages
and genders, mothers with babies,
pregnant women and for businesses
purposes.

3. Brand
History
Analysis
thoughts and
reflections
With nice and good service to sell, VES has in your
DNA service a very unique proposal, they said that
don’t want to sell aesthetic fitness but a wellness and
determination lyfestyle indeed plus the social use of
public spaces.

4. Brand
Personality
Analysis
five brand
traits
Dynamical: You can train in different places an
with different groups.
Kindly: It’s not a must do, it’s a lifestyle, focus on
your own progress.
Strong: Strength to accomplish goals.
Determination: The focus is on progress.
Wellness: The greater gain is for your life.

5. Campaign
Concepts
strong
everyday
Look and Feel
Focus in daily life, reflecting the gains through the services
of the brand. To do that, we will use wide angle photo shoot,
to show the person being strong in this daily ambients
(office, house and others)
strength zen welnessmultitasking

6. Campaign
Concepts
begun is
half done
Look and Feel
Focus in the motivation that the services can provide to
consumer, we will use medium range photography to make
portraits full body of athletic persons cut in the half with
motivation quotes to transmits determination.
concept

7. Campaign
Concepts
we can
do it
Look and Feel
Focus in the groups and people using public spaces, enjoying
the company of their children or friends during the activities.

8. Production
Brief
(estimated budget)
Laocation details (0$ or 80$ per day)
Parque Metropolitano Simón Bolívar or Studio.
Props (2000$)
Bus stops and Metro light box advertising
Styling & makeup (800$)
Athletics models into action.
Reference images
Athletics models into action.