1. Ana Recio is the SVP of Global Recruiting at Salesforce and spoke at the #GDSummit about the importance of candidate experience on a company's success and brand. 2. Salesforce's data showed that 2% of interviewees who had a negative candidate experience declined job offers, equaling around 300 potential hires in 2015 alone. 3. To improve candidate experience, Salesforce focused on clear expectations, rejection guidance, and transparency around their recruiting and hiring process.

1. Ana Recio
SVP of Global Recruiting!
Salesforce

2. 6,183

4. 43,850

5. #GDSummit6

6. 542,000

7. 3,000,000

8. Candidate Experience "
has a big impact on 2 Critical Elements
of the Success of Your Business
1. Your Brand
2. Your Ability to Hire

9. 6% of Salesforce Interview Reviewers Declined Our Offers
2% declined with a negative experience
= 33% declines with negative experience
Salesforce had ~ 900 declines in 2015
900 x 33% = 300
Could we have impacted these 300 declines with a more positive
candidate experience???

10. #GDSummit

11. Two Data Sources
Candidate "
Experience Survey
Goes to everyone who enters interview stage
Data reported down "
to recruiter and hiring manager level
Interview "
Reviews
Looked at our own data at the location "
and function level
And data of our top 10 competitors for talent

12. 74%
HIGHEST"
Amongst our Top 10
competitors for talent
42%
LOWEST "
Amongst our Top 10
competitors for talent
57%
SALESFORCE
overall positive rating
on Glassdoor
57% "
Salesforce overall positive "
interview review rating on Glassdoor
Glassdoor Data as of November 2015

13. #GDSummit

14. Diagnose
Biggest
Issues
Action Plan
Against
Them
Measure
Success

16. Clear "
Expectations
NO ONE GETS GHOSTED!!!
Everyone who phone screens and/or interviews"
gets respectfully closed out via a phone call!
Rejection
Guidance
PREFERRED METHOD
Best practices, do’s and don’ts "
for personalized/useful rejection calls
Rejection
Templates
LAST RESORT
Safe, legal approved email rejections "
for use anytime anyone is unsure

17. #GDSummit

18. #GDSummit
Shift the Mindset

19. #GDSummit
Embrace the
Glassdoor Era

20. #GDSummit
Open "
the Kimono

21. Be Radically Transparent

22. #GDSummit
Court the Candidate

23. 61%

24. @ana_anarecio
arecio@salesforce.com
www.salesforce.com/careers