Crescendus™ | Key Opinion Leaders Learn how to use Key Opinion Leaders to grow your business. Contact Information: contact@crescendus.com

1. © Crescendus™ 2012-2014. All Rights Reserved.
Preparing your Business for Whatever is Ahead™
Key Opinion Leaders

2. Crescendus™
Importance of Key Opinion Leaders: Trusted Sources
© Crescendus™ 2012-2014. All Rights Reserved.
Preparing your Business for Whatever is Ahead™
2
Sales &
Marketing Driven
Lack of Customer Trust
(due to excessive
Promotional Content)
Hard Sell
Biased Feeling
Key Opinion
Leaders (KOLs)
Driven
Trusted Source
(Technology, Product,
R&D and Innovation
Emphasis)
Persuasive Sell
Unbiased Feeling*
* Note- If KOLs arecompensated, such information should beclearly disclosed to thepublic.

3. Crescendus™
Which Industriesuse Key Opinion Leaders?
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The use of Key Opinion Leaders is relevant in all B2B Industries
• Healthcare (Hospitals, Outpatient, etc.)
• Biotech, Pharma, Medical Devices
• Technology (Cloud, Enterprise,Analytics, Digital)
• Life Sciences (Drug Discovery,Analytical Chemistry, Microbiology,R&D)
• Manufacturing (Auto parts, Machinery, Electrical Equipment,etc.)
• Oil & Gas (Oil Services, EOR, Digital IT)
• Food & Agriculture (Ingredients, Equipment, Software)
• Advanced Materials (Polymers, Coatings, Catalysts, Composites, etc.)
• Environment(Pollution Testing, Carbon Storage)
• etc.

4. Crescendus™
Who makes a good Key Opinion Leader (KOL)?
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Advocates(IndustryGroup
Experts, Regulators,etc. )
Subject MatterExperts (Leading
Professors, Doctors,Engineers,
Scientists,etc.)
Disruptors(CuttingEdge&
ExploratoryBasic Scienceor
Product Developers,Leadersof
New Fields)
Select KOLs that are respected by
peers in your industry.

5. Crescendus™
What are Key Opinion Leaders looking for?
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Reliable
Industry Insights
Scientific,
Technical
Product &
Service
Features
Stimuli for New
Applications
R&D Directions
Innovative
Product
Development
Peer
Interactions
Recognition
Collaboration
Opportunities

6. Crescendus™
How to Effectively Engage Key Opinion Leaders
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Scientific &
Technical Focus
• Use your Technical & Scientific experts (PhD level) to engage Key Opinion Leaders (KOLs)
• Feed KOLs with latest innovation/productdevelopmentinformation (refrain from sales & marketing pitches)
• Support KOLs with their peer reviewed publications, opinion papers & conference presentations
Thought
Forums
• Invite them to participate or host thought leadership forums on various topics (usually the ones which your companyis
working on)
• Engage other subject matter experts, publishers & members of media
• Use marketing programs to increase visibility of such forums (e.g. via press releases, email blasts, website display etc.)
Industry
Roadmaps
• Engage KOLs on highly strategic industry "grand challenges"
• Invite KOLs to participate in your industry consortiums, customer joint ventures and other strategic scientific/technical
roadmaps

7. Crescendus™
Contact Information
© Crescendus™ 2012-2014. All Rights Reserved.
Preparing your Business for Whatever is Ahead™
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Contact@crescendus.com
www.crescendus.com
Knoxville, TN, USA