2. How do you use Facebook?
You need to develop a strategy!
Why you are posting
What to post
When to post
3. To promote your product/service/venue?
Told you need
to have one?
To strengthen your
brand?
To generate sales
leads?
Why do you
want to have a
Facebook Page
for your
Business?
To increase traffic to your
venue/shop/website?
To reduce
marketing costs?
To capture
your target
audience?
To gain
marketplace
intelligence?
To network with
others in the
industry?
To increase exposure?
To improve
customer
service?
To research
customer
interests?
4. 10 minute Tasks
1. To strengthen your brand – look at your Cover
Photo and Logo, do they match your branding on
your website? Would a customer logging on know
what your product is from your visuals?
2. To increase traffic to your venue/shop/website –
check your ‘About’ Information, could it be fleshed
out?
3. To network with others in the Industry – you need
to go actively seek others to Like and network with
in for example, your Homefeed or by Tagging
another Supplier in a Post.
5. What to Post?
•Product Launch
•Competition
•Opening hours…
•Exhibiting at…
•Sale
•Wedding photos
•Bridal photos
•Product photos
•Video clips
•Audio clips
•Room set-up photos
•Wedding Facts
•Subject specialist
information
•Insider tips
•Recommendations
•Wedding Jokes
•Upcoming events
•Celebrity Weddings
•Little known facts about
your Business
6. • ‘We are exhibiting at The Glasgow Girls Wedding Fayre this
Sunday!’
• ‘We are exhibiting at The Glasgow Girls Wedding Fayre this Sunday
in Pollokshields Burgh Hall!’
• ‘We are exhibiting at The Glasgow Girls Wedding Fayre this Sunday
in Pollokshields Burgh Hall from 12 – 4pm!’
• ‘We are exhibiting at The FREE Glasgow Girls Wedding Fayre this
Sunday in Pollokshields Burgh Hall from 12 – 4pm!’
• ‘We are exhibiting at The FREE Glasgow Girls Wedding Fayre this
Sunday in Pollokshields Burgh Hall from 12 – 4pm! Come and see
us!’
• ‘We are exhibiting at The FREE Glasgow Girls Wedding Fayre this
Sunday in Pollokshields Burgh Hall from 12 – 4pm! Come and take
advantage of our massive 20% discount
offers only available this Sunday!!!!!!’
8. When to Post?
Social Media is not an add-on to
your business, this is a way in
which you do business!
9. The most common Facebook
Marketing mistakes…
• No Plan in place
• Assuming Facebook for Business is free
• Not giving users a reason to comment on
your posts
• Not measuring your effectiveness
• Being too loud or too boring!
Editor's Notes
FB is a powerhouse Platform, boasting 1.01 billion users worldwide, over 600 million active daily usersWelcome, introduce Rochelle and I. What qualifies us – 4262 Likers, daily postsToday’s formatOwn FB pages cover from 32 to 2,350 LikesOwn FB posting from 3 - 4 times a week to once a month, all sporadic
You need to develop a Strategy in order to build a page and engage followers
12 points – choose your top reason or reasons then chat to your partner about itExample – Dogs’ Trust – main objective was to raise awareness of the organisation and get dogs re-homed. They made a conscious decision not to use SM as a fundraising channel until they had a fully committed and engaged audience.In the Social media Marketing Industry Report 2013, 89% of marketeers stated that increased exposure was the number one benefit of SM marketingWant to reduce marketing costs – in the same Report, only 34% of marketeers now use printed adverts, with 86% indicating that using SM is more important for their businessAnyone want to talk about their reasons for having a FB page?Example 1 – to strengthen your brand – look at your Cover Photo and Logo, do they match your branding on your website? Would a customer logging on know what your product is from your visuals?Example 2 – to increase traffic to your venue/shop/website – check your ‘About’ InformationExample 3 - to network with others in the Industry – you need to go actively seek others to like and network with in for example, your Homefeed, networking is not a silent communication tool. Tag others in posts or share another Suppliers’.Work own Page Tasks for 10 minutes
To strengthen your brand – look at your Cover Photo and Logo, do they match your branding on your website? Would a customer logging on know what your product is from your visuals?To increase traffic to your venue/shop/website – check your ‘About’ Information, could it be fleshed out?To network with others in the Industry – you need to go actively seek others to Like and network with in for example, your Homefeed or by Tagging another Supplier in a Post. (Rochelle to write a post on our Page, tagging them all in it as an example)
Keep posts short, with over 1/3 of FB users using FB on mobile devices, users are looking for brevity. Get straight to the point, make sure the point is clear.Make only one tip or suggestion/ point in each post.A nice mix of information, education, humour and promotion is ideal.Paper – write 4 possible posts, then suggest 2 more possible posts for your partner so you each end up with 6 possible postsPick one, write it on your Wall but do not post it yet
Check your own post to see if it can be better worded. Does it call followers to action? Does it link to your own site?Post it, then go on and like the post of your partner
Busnesses are ‘Like’ obsessed – Reach is a far more powerful metric – Reach is the number of unique people who have seen your post - explainAverage FB user has 130 friendsIncreasing Likes - creating engaging content produces its own production: as fans interact with your Brand, their activity shows up on their Newsfeeds, thereby giving you more exposureRemember, people want more information or to interact with your brand if they have already Liked youFB Like Ads is the quickest way to acquire fans if you tailor your advert correctly to attract your target audience. Example - Cakes and Dreamsit is lazy to ask customers to like you on FB or to stick a FB icon on your adverts without informing them why they should do so. How are you enticing people to engage with you on a different platform than they are already? Example – MaureenYou want more people to Like you on FB, but how do they find you? Is there a link from your site? Is there a FB address on your literature, not just a ‘find us on FB’ tag? Check own sites‘Talking About’ is an important measurement of engagement – the number of unique people who have created a story from your page e.g. liked your post, commented or shared it, answers a question or responds to your Event.FB helps businesses amplify their word-of-mouth marketing in places where customers are spending more of their time, on-line and on mobile devices.Why pay for posts if a fan already likes my page? But fans are not on-line 24/7 and may like hundreds of pages in their NewsfeedsA 2 way tool – respond to all posts, even by Liking them‘Insights’ are there to help you become more engaging with your fans by giving you information about which posts your fans are interacting with and when. The statistics are there to help you and you should be fascinated enough to check them regularlyFB not just about Like numbers but about the depth and consistency of Engagement – example KylieEngaged Users – the number of unique people who have clicked on your post‘Likes’ section for demographics which will help with knowing if you are attracting the right target audience56.25 of our followers are females between 25-34157 of our followers are from East Kilbride
Time to post – part of how you do business, check email, voicemail, social media messagesInsights will help you figure out the times where your fans are interacting more with youSchedule posts
No Plan in place – figure out what you want to do with a page and start tailoring posts to that purpose instead of a scattered approach to postingAssuming Facebook for Business is free – not free, takes time + effort = moneyNot giving users a reason to comment on your posts – if you are going to be in the conversation, BE in the conversation! If someone posts on your Page, it is rude not answer or reply to posts. If you want people to interact with you, then interact with them! But unless you post interesting or newsworthy content or pictures, people won’t interact with you!Not measuring your effectiveness – if the goal of using FB is for example, to get people in to your store, offer a FB exclusive discount and see how many people come in to redeem it.FB refers 78% of our traffic to EBWGBeing too loud or too boring! – don’t brag about how awesome you are! Would you follow your own page? 5 minutes
