Co-creating communications for Skinny Cow (Farm)
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Co-creating communications for Nestle's Skinny Cow.
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Co-creating communications for Skinny Cow (Farm)
- 1. Co-creating communications for Skinny Cow
- 2. Seamless process to generate insight and creative ideas
- 6. People love what they help create
- 7. The brief Skinny cow gives you the licence to indulge in a little naughtiness
- 8. Stage 1
- 9. Banish the but’s The creative proposition
- 10. Stage 2
- 11. Young People c. 6000 Men 2010 Women c. 6000 Tech Leaders 2010
- 12. Stage 3
- 14. Oh yes you can! Banish the but’s
- 21. Prompted Awareness more than doubled Claimed purchasing levels outperformed the new Mars Gourmet brands Strong personality "quirky", "cheeky" and "fun" From zero to 51,000 Facebook fans in 5 months And it worked
- 22. Drawing up a new contract ‘with’ consumers ADVOCATES FANS CONSUMERS BRAND TEAM AGENCY/EXPERTS
- 23. Thank youCraig HarriesHead of Planningcraig.harries@farmcom.co.uk
Editor's Notes
- It’s a no brainer; people will feel more committed to the things they helped to create Now we have the means to do that
- To identify the insights and potential territories and ideas To take the raw ideas and turn them into brilliant creative ideas Overall, to direct the process
- We invited women in the agency to participate in some group discussions in our office to give us examples of
- We invited women in the agency to participate in some group discussions in our office to give us examples of