Walk away with a plan on how to build a community around your B2B niche. You'll learn: How to find, engage and retain your first 20 community members How to understand the genuine needs of your ideal members before building a community How to build your minimum viable community (from getting early members to facilitating connections, to doing things that don't scale) How to empower community members for long-term retention and gain recommended resources and tools on community building

1. How to create a community
around your B2B niche
Christina Pashialis | ContentUK
ContentUK.co
christina-pashialis.com
@christina_p

2. @christina_p
#BrightonSEO
How can you find, engage and retain
your first 20 members?

3. @christina_p
#BrightonSEO
Helping UK
content marketers
flourish

4. @christina_p
#BrightonSEO
A group of professionals
connected by their similar roles
and career aspirations

5. FIND
@christina_p
#BrightonSEO

6. @christina_p
#BrightonSEO
Research: observe your people

7. @christina_p
#BrightonSEO
Minimum infrastructure

8. @christina_p
#BrightonSEO
Where will
members
communicate?

9. @christina_p
#BrightonSEO
How can they
sign-up?

10. @christina_p
#BrightonSEO
Invite your first members

11. ENGAGE
@christina_p
#BrightonSEO

12. @christina_p
#BrightonSEO
Obsess about giving early members
amazing value

13. @christina_p
#BrightonSEO
Week 1

14. @christina_p
#BrightonSEO
A person will leave if they’re not quickly
welcomed

15. @christina_p
#BrightonSEO
Be a welcoming host in week 1

16. @christina_p
#BrightonSEO
Turn up daily

17. @christina_p
#BrightonSEO
Rituals

18. RETAIN
@christina_p
#BrightonSEO

19. @christina_p
#BrightonSEO
Schedule future
value

20. @christina_p
#BrightonSEO
Elevate members

21. @christina_p
#BrightonSEO
Adapt

22. FREE YOUR MIND
OF GROWTH
METRICS
@christina_p
#BrightonSEO

23. @christina_p
#BrightonSEO
Useful resources

24. @christina_p
#BrightonSEO
Code*
BRIGHTON-SEO
ContentUK.co
*Valid until 31st July 2021