We dive into the emerging trends across the Australian charity sector from tax time 2019. Charities were well and truly in the spotlight in June this year. Once again, we have crunched the numbers from the June giving campaigns and are proud of the charities who have reached for the stars. Here are the five key trends sweeping charities from tax time in June this year.

1. EMERGING TRENDS
FROM TAX TIME 2019
Stand out trends for Australian charities
Based on results from tax time 2019

2. Emerging trends
from tax time 2019!
Charities were well and truly in
the spotlight in June this year.
At GiveEasy, we are lucky to see thousandsof
charity campaignsacrossAustralia.Thisgivesus
front row seats to see what gets people giving
to support your cause.

3. TREND #3: SMS is mainstream
TREND #4: Effortless giving pays off
TREND #1: Matched giving is the new super trend
TREND #2: Emails are experimental
5 EMERGING TRENDS
FROM TAX TIME 2019
TREND #5: Saying thanks goes viral

4. TREND #1:
Matched giving
is the new super trend
We like to call it the
hour of power.
Where corporate dollars
match public donations for a
limited time.

5. Double, triple or quadruple your impact by matching
donations from generous supporters.
Donors are excited that their donation will be
matched to make more impact.
As a result, matched giving is a growing trend to
bring donors and corporates together.
TREND #1:
Matched giving is the
new super trend

6. Bring your
supporters together
for greater impact
Make a bigger impact by
pooling all your resources for
your cause.
Add a matched multiplier to
your page with ease.
TREND #1:
Multiply your
donations by
matching

7. Matched giving is here Matching corporate gifts
to public donations

8. Matched giving is here

9. Matched giving is here
Match large gifts with community
donations

10. Count down
Set a time that your
campaign will end
Add live
donation tracker
Donors can easily see their
gift towards the total
Add emotive video
With GiveEasy across all pages
you can:
Features of matched giving campaigns
Match multiplier
Match public and corporate giving
Mobile friendly
All pages are responsive design
New features added to your beautiful donation pages
Comments
Build momentum from
community

11. Charities are pushing the
envelope to deliver
interesting emails.
TREND #2:
Emails are
experimental
Ordinary emails are gone

12. Play with every of
email mechanism
to make giving fun
Sending a unique email is an
easy way to stand out from
the crowds and get your
charity noticed.
TREND #1:
Emails are
experimental

13. Emails are
experimental
A mum’s
heart
warming
letter to
her
daughter

14. Back to basics emails
5 children urgently need
your help

15. Mobile phones are never far
away, even over the
weekend.
TREND #3:
SMS is now
mainstream
Reach donors anytime, even
over the weekend

16. Reach your donors
with ease
SMS is the perfect way to reach
donors on their phones with a very
short window to give.
Plus, it allows charities to connect
with their donors even when no one
was in the office late on Sunday
afternoon.
TREND #3:
SMS is now
mainstream

17. From: OXFAM
Last chance to donate [Firstname]!
You can give hope to mums in Malawi.
Donate $[Amount] before midnight::
[URL]
uns STOP 0429562888
From: OXFAM
Last chance to donate
Carlos! You can give
hope to mums in
Malawi. Donate
$[Amount] before
midnight: [URL]
uns STOP 0429562888
HOPE

18. From: FOODBANK
[Firstname], we're still short. Help
struggling Aussies have enough to eat!
Donate $[Amount] by midnight: [URL]
uns STOP 0429562888
From: FOODBANK
[Firstname], we're
still short. Help
struggling Aussies
have enough to eat!
Donate $[Amount] by
midnight: [URL]
uns STOP 0429562888
LAST
CHANCE

19. $140
Average gift
Average donation via prefilled SMS
0.55%Average response rate
Average response rate for SMS,
with a high gift amount
ROI: 6.5x for SMS
Average conversion rate for SMS:
Trends in giving via SMS
This is not a joke!
You read this figure correctly!
Wrap up of giving trends acrossAustralian charities forChristmas 2018

20. By removing barriers to
giving, donors give in the
moment.
TREND #4:
Effortless
giving pays off

21. Make giving as easy
as possible
TREND #4:
Give in just
one click
Once a donor has given, it just takes
one click to donate again.

22. One click
across all
digital
platforms
First time can be prefilled with
Name, email and unique
amount.
Second time is just one click and
you are done.
On email and
SMS, you can
pre-fill the
forms to make
giving easy.

23. Facebook one click
Across every
channel, make
it simple to
give.

24. With a simple thank you
page, donors want to share
their generosity with their
friends on social.
TREND #5:
Saying thanks
goes viral

25. Donors want to
share their support
on social
TREND #5:
Saying thanks
makes an
impact
Make your donor’s day by saying
thank you. An interesting trend we
saw was people sharing the link to
give to their friends on social media.

26. Personalised
thank you
page
Thanks Ellie,
Thank you for giving $35.00 to Make-A-Wish Foundation!
We really appreciate your support.
Want to stay up to date with Jame’s wish and others like it? Follow us
on Facebook.
Return to Make-A-Wish homepage.
Tailor the thank you
experience with
your brand, images
and message.

27. Say thanks and
invite your
friends to
support the
cause.
Thanks Amanda,
Thank you for your donation of $55.00 to
the ASRC Telethon on World Refugee Day.
To increase your impact, please share on
social media with the buttons below.
Return to ASRC homepage.

28. TREND #3: SMS is mainstream
TREND #4: Effortless giving pays off
TREND #1: Matched giving is the new super trend
TREND #2: Emails are experimental
5 EMERGING TRENDS
FROM TAX TIME 2019
TREND #5: Saying thanks goes viral

29. Get in touch today
We make digital giving easy
www.giveeasy.org
Call us on:
(02) 8668 5579
Or email:
theteam@giveeasy.org