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At IFC Holland 2018, Fiona Koch, Account Planner & Director at Raw London, was lucky enough to see a session run by Lori Davison, Head of Brand at SickKids Foundation, and Daniel Shearer, Team Lead for SickKids Campaign at Cossette Agency. The session was called ‘SickKids VS Apathy: a deep dive on the success of a groundbreaking healthcare campaign, what worked and what didn’t‘.
The SickKids VS brand platform has garnered international awards for groundbreaking creative. Lori and Daniel’s session dug deep into the results of the campaign – what worked well, what didn’t, and some of the key learnings taken away by the strategic leadership on both the client and agency side of the project.
Fiona was so inspired by this session that she took the opportunity to share what she had learned with the audience at Raw London’s event, Your Best Content Campaign, on Thursday 15 November 2018.
Fiona Koch - Raw London - Relay by Raw London - Thursday 15 November 2018