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Gazing Into The Crystal Ball: Individual Giving in 2009
Past is Prologue…or is it? ,[object Object],[object Object],Helping non profits meet and exceed their fundraising goals
Good News Figures ,[object Object],[object Object],[object Object],[object Object],Helping non profits meet and exceed their fundraising goals
Good News Figures ,[object Object],[object Object],[object Object],[object Object],Helping non profits meet and exceed their fundraising goals
Good News Figures ,[object Object],[object Object],[object Object],[object Object],Helping non profits meet and exceed their fundraising goals
Bad News Figures ,[object Object],[object Object],[object Object],Helping non profits meet and exceed their fundraising goals
Bad News Figures ,[object Object],[object Object],Helping non profits meet and exceed their fundraising goals
Good News/Bad News Figures ,[object Object],[object Object],[object Object],Helping non profits meet and exceed their fundraising goals
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Helping non profits meet and exceed their fundraising goals Good News/Bad News Figures
Forecast:  Partly Cloudy ,[object Object],[object Object],[object Object],[object Object],[object Object],Helping non profits meet and exceed their fundraising goals
Forecast:  Potentially Stormy   ,[object Object],[object Object],Helping non profits meet and exceed their fundraising goals
Forecast:  Partly Cloudy ,[object Object],[object Object],Helping non profits meet and exceed their fundraising goals
Focus On:  Improving the Long- Term Value of Your Donors   ,[object Object],[object Object],Helping non profits meet and exceed their fundraising goals
Focus On:  Improving the Long- Term Value of Your Donors ,[object Object],[object Object],Helping non profits meet and exceed their fundraising goals
Focus On:  Improving the Long- Term Value of Your Donors ,[object Object],[object Object],[object Object],Helping non profits meet and exceed their fundraising goals
Donor Cultivation Summary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Helping non profits meet and exceed their fundraising goals
Focus on:  Turning Prospects into Donors ,[object Object],[object Object],[object Object],Helping non profits meet and exceed their fundraising goals
[object Object],[object Object],Helping non profits meet and exceed their fundraising goals Focus on:  Turning Prospects into Donors
[object Object],[object Object],[object Object],Helping non profits meet and exceed their fundraising goals Focus on:  Turning Prospects into Donors
Prospecting Summary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Helping non profits meet and exceed their fundraising goals
Focus On:  Content ,[object Object],[object Object],[object Object],[object Object],[object Object],Helping non profits meet and exceed their fundraising goals
Focus On: Branding ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Helping non profits meet and exceed their fundraising goals
Focus On: Style ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Helping non profits meet and exceed their fundraising goals
Focus On: Style ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Helping non profits meet and exceed their fundraising goals
Focus On:  Making Your Case ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Helping non profits meet and exceed their fundraising goals
Focus On: Setting Achievable Goals ,[object Object],[object Object],[object Object],[object Object],[object Object],Helping non profits meet and exceed their fundraising goals
Focus On: Reducing the Budget ,[object Object],[object Object],[object Object],[object Object],[object Object],Helping non profits meet and exceed their fundraising goals
Focus On:   Long-Term Success ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Helping non profits meet and exceed their fundraising goals
Focus On: Short-Term Strategy ,[object Object],[object Object],[object Object],[object Object],Helping non profits meet and exceed their fundraising goals
Fundraising is a marathon, not a sprint.  Use every technique available to you to generate a gift, but don’t conclude success or failure on immediate results alone.  You’re in it for the long haul … your ROIs are profitable only when you’ve started the renewal phase. Organizational patience, foresight and fortitude will reward you in the end! Conclusion Helping non profits meet and exceed their fundraising goals
[object Object],[object Object],[object Object],Wrapping up: Helping non profits meet and exceed their fundraising goals
[object Object],Time for questions: Helping non profits meet and exceed their fundraising goals
Contact: ,[object Object],Helping non profits meet and exceed their fundraising goals

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Crystal Ball Webinar 1 14 09 Final

  • 1. Gazing Into The Crystal Ball: Individual Giving in 2009
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  • 30. Fundraising is a marathon, not a sprint. Use every technique available to you to generate a gift, but don’t conclude success or failure on immediate results alone. You’re in it for the long haul … your ROIs are profitable only when you’ve started the renewal phase. Organizational patience, foresight and fortitude will reward you in the end! Conclusion Helping non profits meet and exceed their fundraising goals
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Editor's Notes

  1. Good afternoon. This is Liz Brown, VP of Creative Services at Direct Response Solutions. Thank you for joining us for today’s webinar – Gazing Into The Crystal Ball: Individual Giving in 2009. Today’s economic circumstances are unsettling and are producing so much uncertainty. But this is also a time when your organization’s missions really come to the fore and when people can fully appreciate what the non profit sector contributes to our society. So as corporations pull back, and foundations struggle, we feel that the role of individual giving will be of growing importance. So today, we are going to share some of what we are seeing, some of what others are experiencing and see what picture emerges from our crystal ball. A few housekeeping details before we begin. Throughout the presentation we will have attendees muted, so if you’d like to ask a question you can type it on the screen, or wait until the end when we will unmute attendees and open the discussion to all. And now I’d like to introduce our chief prognosticator and VP of Fundraising Programs, Marcia Scowcroft. Marcia.