Marketing 6621

1. Product
ITEMS
LINES
MIXES
&

2. Companies often have
more than one product.
These products can be
broken down into items,
lines, and Mixes.

3. Product
LINEis a group of closely related
products manufactured by a
business
A

4. For Example
The company Rubbermaid
has a product line of brooms.

5. Product
ITEMis a specific model, brand, or
size of a product within a line
of products.
A

6. For Example
Armani’s Slim-Fit Suit in
Chintzed Wool, is just one
product from a line of suits.

7. Product
M I Xis allthetypesofproductsacompany
makesorsells
A

8. For Example
John Deere has a wide range of
products for lawn care, farming,
and construction.

9. Product
W I D T His the number of different product lines a company is producing.
A

10. Product
WIDTH
A company’s

11. Product
WIDTHis considered NARROW if it has
few product lines.
A company’s

12. Product
WIDTHis considered NARROW if it has
few product lines.
A company’s
Which benefits the company by
being simple, cost efficient,
consistent, and puts an ease on
management.

13. For Example
Pedigree could be considered
to have a narrow product width
because its product line is only
food for dogs.

14. Product
WIDTH
A company’s

15. Product
WIDTHis considered BROAD with the
more product lines it has.
A company’s

16. Product
WIDTHis considered BROAD with the
more product lines it has.
A company’s
Which benefits the company by
appealing to more markets and
adding competitive advantages.

17. For Example
Johnson & Johnson have a
broad product width because
they have a many product lines
including nutritional snacks,
first aid and skin care products.

18. Product
Depth
The number of items
offered within each
product line.

19. For Example
Adidas has a deep product mix
because it offers many styles
and sizes of shoes within their
shoe product lines.

20. Why is this
Important?

21. Businesses must plan their
product mix carefully because they
cannot offer all the products that
customers may want.

22. They have to find the product
mix that allows them to be
profitable in the market place