1. Chapter no .6
FINDING AND ANALYSIS
Q.1). Have you ever tried Cadbury?
Yes No
Yes I have. Very Moorish!!!!
80
70
60
50
40 yes
30 no
20
10
0
1
The above table indicates that
 100 % people are ever tried Cadbury
Q.2). Do you daily have Cadbury?
80
60
40 yes
20 no
0
1
The above table indicates that
 24 % people said yes
 76% people said no

2. Q.3). Do you prefer to eat Cadbury?
yes 94%
1) Do you prefer to eat
Cadbury? no 10%
0 0.5 1 1.5 2
The above table indicates that
 94 % people said yes
 6% people said no
Q.4). Which brand comes to your mind when you hear the word Chocolate?
Cadbury
Nestle
Amul
Others
 Cadbury 42%
 Nestle 35%
 Amul 10%
 Parle 8%
 Others 5%

3. Q.5). Are you aware with the following brands of chocolates?
Parle
Amul
1
Nestle
Cadbury
0% 10% 20% 30% 40% 50%
INTERPRETATION:
The above table indicates that
 The number of people are aware about the Cadbury product 56% above
 Then nestle up to 24%
Q.6). Have you seen Cadbury advertising campaigns?
10%
yes , 94%
no
no , 10%
0%
20%
40%
60%
80%
100%
INTERPRETATION:
The above table indicates that
 Number of people are they seen the Cadbury advertising campaigns

4. Q.7). Which Cadbury slogan/tagline comes to your mind first?
50%
45% Kya swaad hai zindagi
40% mein
35% Khaane waalon ko
khaane ka bahana chahiye
30%
Kuch meetha ho jaye
25%
20%
Shubh aarambh
15%
10% Others
5%
0%
INTERPRETATION:
The above table indicates that
 There are most popular tagline comes to your mind first customer kya swaad hai
zindagi mein
 Tehn after shubh aarambha was most popular tagline.
Q.8). What Cadbury advertisements are most appealing?
What Cadbury
1
advertisements are most
0.8 appealing?
0.6 Television 65%
0.4
0.2 Print 10%
0
1 2
3 Outdoor
4 (hoardings, billboards
etc.) 5%
INTERPRETATION:
The above table indicates that
 This chart indicated most the people are seen the advertisement on television
,& redio .

5. Q.9). which product of Cadbury you like the most?
Which product of cadbury you like the most?
60
50
40
30
20
10
0
Series1 Series1
Percentage
Dairy milk
Five star
Nuties
Byets
product
INTERPRETATION:
The above table indicates that
 Dairy milk  50%
 Five star  20%
 Nuties  7%
 Bytes  25%
 There are most popular brand are Cadbury dairy milk.
Q.10). Did you think the Cadbury product price is reasonable?
 Higher  NO
 Medium  YES
 Lower  NO
INTERPRETATION:
The above table indicates that
This table indicated to price are reasonable.

6. Q.11). What is your opinion about the Cadbury test it should be improved or
not?
 Good  YES
 Better 
 Best 
 Improve  YES
 Can’t say 
INTERPRETATION:
The above table indicates that
 This table indicated the product is improved.
Q.12). Did you think Cadbury should launch more verities in products?
Did you think Cadbury should launch
more verities in products?
no
15%
yes
85%
INTERPRETATION:
The above table indicates that
 The customer say they want to improve quality and launch the more
verities because now days people are buy which is new product in
market.
 There are 85% people said yes.
 15% people said no.

7. Q.13). Did you think Cadbury has taken over all the markets?
Cadbury has taken over all the
markets?
80%
percentage
60%
40% Series2
20%
0% yes 70%
no 30%
70%
30%
yes
no
INTERPRETATION:
The above table indicates that
 This chart indicated to people says 70% of market is taken the Cadbury.
 And remaining people say of 30% the Cadbury has not taken all over
market.
Q.14). Why did you like Cadbury in respect of all other products?
 Test  Yes
 Price 
 Quality 
INTERPRETATION:
The above table indicates that
 Because it’s test are good rather then other Cadbury.
 And it’s price are also affordable to buy the Cadbury.
 It is also available in different varieties.
 And quality are best.

8. Q.15). Did you think Cadbury is India’s no.1 chocolate? & Why?
Ans-________________________________________________________
1) Did you think Cadbury is most preferred product in other celebrations or in festivals?
Ans-___________________________________________________________
2) If another brand of the same product appears in the market, will you prefer to
stop buying this brand and buy the new brand?
No, not at all I may consider
No, I shall not can’t say
3) If you don’t like to change to the new brand, then what are the reasons for continuing to
purchase the old brand?