Rallyhood is a community platform that allows users to create and join groups. They needed a way to easily register users across devices while minimizing maintenance. Gigya's Social Login allows users to register with two clicks using existing social accounts. This provided Rallyhood with user identity and behavior data, allowing them to improve products and growth strategies. Rallyhood saw a 33% lift in daily active users with an easy registration process, and was able to scale logins while maintaining efficiency.

1. CASE STUDY
About Rallyhood
Rallyhood is a community platform that brings
people together by allowing users to create and
join their own groups. Rallyhood enables users to
work together toward common goals and causes via
collaboration, communication and sharing tools.
The Challenge
As a high-growth company with aggressive benchmarks, Rallyhood
sought to drive platform adoption across devices, as well as gain
a better understanding of its users. With a lean and highly efficient
team, Rallyhood needed a way to create a seamless registration
experience for users while minimizing required maintenance for
employees. “We realized early on that a clear view of our users’
identities and on-site behaviors was crucial to informing our
product strategies and fueling our growth,” said Lori Durham, VP of
Operations at Rallyhood.
The Solution
Gigya’s Social Login allows users to register for Rallyhood’s
website and iPhone app with just two clicks using their existing
social network accounts, granting Rallyhood permission-based
access to their identity data. Gigya automatically manages
social network API updates to ensure continuous Social Login
functionality and privacy compliance. Users’ identity and on-site
behavioral data is aggregated into complete user profiles within
Gigya’s Profile Management database, which is automatically
indexed and easily queried.
Rallyhood Ramps Up User
Retention for a Good Cause
with Gigya
SUCCESS HIGHLIGHTS
• Maintaining employee efficiency while
scaling logins and registrations
• Achieving a single customer view
across devices
• Informing product strategy with
customer data
33% lift in daily
logged in users
33%

2. © 2015 Gigya, Inc. | 2513 Charleston Road #200, Mountain View, CA 94043 | T : (650) 353.7230 | www.gigya.com
Gigya, the Gigya logo, and Customer Identity Management Platform are either registered trademarks or trademarks of Gigya Incorporated in the United States and/or other countries. All other
trademarks are the property of their respective owners. Gigya does not own any end user data or maintain any other rights to this data, other than utilizing it to make Gigya’s services available
to our clients and their end users. Gigya acts as an agent or back-end vendor of its client’s website or mobile application, to which the end user of our client granted permissions (if applicable).
Gigya facilitates the collection, transfer and storage of end user data solely on behalf of its clients and at its clients’ direction. For more information, please see Gigya’s Privacy Policy, available at
http://www.gigya.com/privacy-policy/.
Rev: Gigya_Case_Study_Rallyhood_062015
The Benefits
Giving users a fast and easy way to verify their identities
through Social Login has significantly improved user experience
and user acquisition, with a 33% lift in daily logged in users.
Without the need to manually monitor and maintain Social
Login compliance and performance, Rallyhood has effectively
scaled its logins and registrations while maintaining employee
resources and efficiencies.
A clear view of user identity allows Rallyhood to tie all on-site
activities to individual user profiles, facilitating a single, highly
accurate customer view across devices. The ability to measure site
usage patterns and behaviors provides Rallyhood with first-party
insight into how to best improve and expand its platform, as well
as tailor the mobile versus desktop experience. Identity data also
enables Rallyhood to strategically segment its audience based
on key demographics, activities and interests to reach users with
more relevant messaging.
IMPLEMENTING
GIGYA WAS A TOP
PRIORITY AS WE BUILT
OUR WEBSITE AND IOS
APPLICATION. AS ONE
OF OUR FIRST MAJOR
INVESTMENTS, GIGYA’S
PLATFORM HAS BEEN
INSTRUMENTAL IN
RALLYHOOD’S
EXPONENTIAL GROWTH
AND SUCCESS.
Lori Durham
Vice President of Operations, Rallyhood