5 effective ways to attract more students for your online course - presentation for a joint webinar with GetResponse and LearnWorlds, run by Michal Leszczynski and Panos Siozos.

1. Michal Leszczynski
Head of Content & Partnerships
5 other effective ways
to attract online
course students
Get the full guide:
bit.ly/sell-courses-2021

2. What’s GetResponse?
An all-in-one marketing platform with powerful,
simplified features to run integrated online
campaigns.
Tools include: website builder, email marketing,
marketing automation, landing pages, webinars,
live chats, paid ads, and more...
Quick intro

3. The idea:
Build a community or engage in other communities
around your key topics.
Benefit:
● Build authority
● Reach your target audience for free
● Learn and develop your course around the
topics and questions asked by your audience
#1 Engage on social media

4. Different approaches

6. Example: Online Course Secrets 🌎 The Course Creators Community

7. The idea:
Create individual sales funnels for various
courses/markets/audiences
Benefit?
● Streamlined process
● Synced marketing activities
● Better understanding of which
strategies perform best
#2 Build sales funnels

8. Step 1. Landing Page with a free
offer
Step 2. Email with the access
link
Step 3. Landing Page/Sales Page
Example: Alex Terrier, Jazz Musician and Music Instructor

9. Example: Alex Terrier, Jazz Musician and Music Instructor
Step 4+ Upsell offers > cart abandonment emails > remarketing

10. The idea:
Run paid ads on Facebook, Instagram, Google,
and other platforms where your audience spends
time
Benefits:
● Reach your target audience faster
● Efficiency: Use your existing audience (email list)
to form Lookalike Audiences
● Efficiency: Retarget those who’ve not converted
but showed interest
#2 Run paid ads

11. Example: InfoShare Academy
Solution: Facebook Lead Ads promoting an ebook
on 125 coding terms for beginner programmers
+ lead nurturing campaigns

13. #4 Build partnerships
The idea:
Reach other people’s audience and promote
your course in exchange for great ‘free’ content
Benefit:
● Exposure
● Targeted audience
● Backlinks helping gain organic traffic from
SEO + Email outreach
+ Blogs
+ Podcasts
+ Your tool providers

14. Example: Adam Enfroy

15. #5 Combine different offers
The idea:
Treat your courses as an extra benefit you can offer
to your audience, when they’re ready to buy or
interact with.
Benefit:
● Good for building relationships
● Sales collateral
● Valuable content that can help you
onboard users or future users

18. Thanks!
Get the full guide:
bit.ly/sell-courses-2021
Michal Leszczynski
Head of Content & Partnerships
mleszczynski@getresponse.com
linkedin.com/in/leszczynskimichal/
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