3. The CDC recommends 1 hour per day for young kids. That means elementary
school students without access to extracurricular sports leagues enjoy only
58% of recommended physical activities during the week.
- =
Pacoima:
Young people and physical activity
1 hour
(CDC recommended
exercise per day)
(average physical education
per school day)
20 minutes 15 minutes
(average recess time)
25 minutes
missing
-
4. Physically intense
jobs, parents come
home tired and
want to relax
Families come
home late in the
afternoon, it may
already be dark
Parents don’t feel comfortable
letting kids go outside alone at
night, sometimes even during the
day (safety is an immense
concern)
+ +
Pacoima: family dynamics and routines
Pacoima:
Young people and family routines
“My husband works an hour
away doing construction”
“I usually get my kids around
5pm”
“Sometimes parks aren’t safe
for us to go to”
5. Adding it all up:
Problem Statement
The problem is that young elementary school students engage in less than the CDC’s recommended
1 hour of programmed physical activity per day, coming home in the afternoon or night to
neighborhoods where engaging in outdoor activities alone is unsafe.
This is a problem for children because without safe and supervised after-school play spaces,
children form unhealthy habits that then lead to health problems.
6. READ WATCH TV
PLAY COMPUTER GAMES LISTEN TO MUSIC
What do elementary
school students like
to do at home after
school?
8. What do elementary
school students like
to do at home after
school?
Opportunity
How might we leverage the power of
storytelling to encourage active
lifestyles in children in safe and
supervised settings?
10. MISSION
Our mission is to utilize fun, engaging stories
to provide a safe and structured space in
which young people can establish the
foundations for a healthy and active lifestyle.
11. THE SOUNDPLAYER
Small portable clip-on sound player--can
be used both as a speaker to do
activities as a group, or used with
headphones to do activities individually.
THE SOUNDSTORIES
20 minutes total (5 min stretches, 15 min
exercises)
Three-packs divided by environment.
13. THE 3-PACK
Each 20 minute section focuses on a different
part of the bigger story, introducing new
characters and levels of intensity.
The pack comes with 3 story clips and
information on the health benefits of the
exercises taking place.
16. California benchmarks for 1st-3rd graders
Physical benefits Students must...
demonstrate an awareness of personal space, general space and
boundaries
-change speed in response to tempos, rhythms and signals
-demonstrate the difference between slow and fast
-land on both feet after taking off on one foot and on both feet
-create or initiate movement in response to rhythms and music
-participate in physical activities that are both enjoyable and
challenging
-participate in a variety of group settings (partners, small groups,
large groups, without interfering with others)
-demonstrate respect for self, others and equipment
-engage in moderate to vigorous physical activity
-demonstrate proper form for stretching
-hold for an increasing period of time basic stretches
-sustain continuous movement for increasing periods of time,
increasing breathing and heart rate
-perform forward lunges, traditional push up
-work in pairs or small groUps to achieve an agreed-upon goal
1st
grade
2nd
grade
Through 20 minute active
stories, students make up for
the physical activity they are not
getting in a formal school
setting. We give to children what
many public schools are unable
to provide them with.
3rd
grade
All that plus...
All that plus...
17. Parents Asked, We Listened
Activities can be done in the safety of the home,
opportunity for intellectual stimulation, can be done
with other family members, not physically taxing or
strenuous for parents.
Structure
Reduced risk of injury, step by step instructions
Supervision and Safety:
This activity is indoors
Flexibility
Can be done at all hours, doesn’t depend on certain
weather or conditions
Adding it all up:
Problem Statement
19. Young people and physical activity:
Target Demographic
Low to middle income children ages 6-8
Still require significant supervision by parents
Able to read and follow instructions/tasks alone
Forming life habits
20. Differentiation:
Competing Models
Youtube Kids’ Exercise Channels AudiobooksWorkout video games
We take the best elements of each competitor and turn them into
something healthy, safe, engaging and interactive.
21. Greater Pacoima area
Average spent on
personal digital
audio players is
$15
Source: SimpleMap
Differentiation:
Competing Models
Pacoima:
Price Points
Sound player device:
$12-$15
Themed story package:
$10
22. ● Production Model
● Distribution:
○ B2C
○ B2B: big box retailers, toy stores, book stores
● Reach out to community health centers, clinics, recreational
parks and schools to set up informational booths/demos
Differentiation:
Revenue Model & Distribution Channels
