The document discusses the importance of YouTube and online video content. It outlines 10 fundamentals for creating successful video content: shareability, conversation, interactivity, consistency, targeting, sustainability, discoverability, accessibility, collaboration, and inspiration. The content stresses that without an online video presence, a brand or person will not exist digitally. It provides brief explanations of each fundamental and encourages creators to focus on these elements.
5. Hero, Hub, Help
Onlane 2016 | Confidential and proprietary
Hero
Hub
Help Always-on `pull’ content designed
For your core target
Regulary scheduled `push’ content
designed for your prime prospect
Large-scale, tent-pole event or `go big` moments
designed to raise broad awareness