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if you are not on YouTube
you don`t exist
Everybody Broadcaster
Onlane 2016 | Confidential and proprietary
2005 2016
strong content
Onlane 2016 | Confidential and proprietary
expensive content
=
Hero, Hub, Help
Onlane 2016 | Confidential and proprietary
Hero
Hub
Help Always-on `pull’ content designed
For your core target
Regulary scheduled `push’ content
designed for your prime prospect
Large-scale, tent-pole event or `go big` moments
designed to raise broad awareness
Shareability
01
Onlane 2016 | Confidential and proprietary
Will viewers share these video?
Conversation
02
Onlane 2016 | Confidential and proprietary
Is there an element of speaking
directly to the audience?
Interactivity
03
Onlane 2016 | Confidential and proprietary
Is there a way to involve
the audience with this idea?
Consistency
04
Onlane 2016 | Confidential and proprietary
Are there strong recurring
elements to this idea?
Targeting
05
Onlane 2016 | Confidential and proprietary
Is there a clearly
defined audience?
Onlane 2016 | Confidential and proprietary
Sustainability
06
If the audience loves it,
can you make more of it?
Discoverability
07
Onlane 2016 | Confidential and proprietary
Will the content get found
through search or related videos?
Onlane 2016 | Confidential and proprietary
Accessibility
08
Can every episode be appreciated
by a brand new viewer?
Onlane 2016 | Confidential and proprietary
Collaboration
09
Is there room
to feature guest stars?
Onlane 2016 | Confidential and proprietary
Inspiration
10
Do you really, really
LOVE what you do?
Onlane 2016 | Confidential and proprietary
10 FUNDAMENTALS
01 SHAREABILITY
02 CONVERSATION
03 INTERACTIVITY
04 CONSISTENCY
05 TARGETING
06 SUSTAINABILITY
07 DISCOVERABILITY
08 ACCESSIBILITY
09 COLLABORATION
10 INSPIRATION
Onlane 2016 | Confidential and proprietary
THANKS
Onlane 2016 | Confidential and proprietary
CONTACT
GEERT TORFS
Creative Account Manager
T: +32491737908
E: geerttorfs@onlane.nl
ONLANE
Hoek 76, unit 306
2850 Boom
www.onlane.be

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If you are not on YouTube, you don`t exist

  • 1. if you are not on YouTube you don`t exist
  • 2.
  • 3. Everybody Broadcaster Onlane 2016 | Confidential and proprietary 2005 2016
  • 4. strong content Onlane 2016 | Confidential and proprietary expensive content =
  • 5. Hero, Hub, Help Onlane 2016 | Confidential and proprietary Hero Hub Help Always-on `pull’ content designed For your core target Regulary scheduled `push’ content designed for your prime prospect Large-scale, tent-pole event or `go big` moments designed to raise broad awareness
  • 6.
  • 7. Shareability 01 Onlane 2016 | Confidential and proprietary Will viewers share these video?
  • 8. Conversation 02 Onlane 2016 | Confidential and proprietary Is there an element of speaking directly to the audience?
  • 9. Interactivity 03 Onlane 2016 | Confidential and proprietary Is there a way to involve the audience with this idea?
  • 10. Consistency 04 Onlane 2016 | Confidential and proprietary Are there strong recurring elements to this idea?
  • 11. Targeting 05 Onlane 2016 | Confidential and proprietary Is there a clearly defined audience?
  • 12. Onlane 2016 | Confidential and proprietary Sustainability 06 If the audience loves it, can you make more of it?
  • 13. Discoverability 07 Onlane 2016 | Confidential and proprietary Will the content get found through search or related videos?
  • 14. Onlane 2016 | Confidential and proprietary Accessibility 08 Can every episode be appreciated by a brand new viewer?
  • 15. Onlane 2016 | Confidential and proprietary Collaboration 09 Is there room to feature guest stars?
  • 16. Onlane 2016 | Confidential and proprietary Inspiration 10 Do you really, really LOVE what you do?
  • 17. Onlane 2016 | Confidential and proprietary 10 FUNDAMENTALS 01 SHAREABILITY 02 CONVERSATION 03 INTERACTIVITY 04 CONSISTENCY 05 TARGETING 06 SUSTAINABILITY 07 DISCOVERABILITY 08 ACCESSIBILITY 09 COLLABORATION 10 INSPIRATION
  • 18. Onlane 2016 | Confidential and proprietary THANKS
  • 19. Onlane 2016 | Confidential and proprietary CONTACT GEERT TORFS Creative Account Manager T: +32491737908 E: geerttorfs@onlane.nl ONLANE Hoek 76, unit 306 2850 Boom www.onlane.be

Editor's Notes

  1. Viral video potential Funny – topical – relatable (tutorials) and remarkable
  2. Talk directly to the camera Be authentic Creatoe dialogue
  3. Ask questions Ask to give ideas for videos
  4. Shedule Same personality format
  5. Make something that you can hold on If you can`t shoot at least three episodes in one day … move on to the next idea
  6. 2 biggest search engine Evergreen – how to – trending topics Effective tags (but correct) titles and discriptions
  7. Not to mutch of a story Stand alone as possible
  8. DO DO DO to grow
  9. Be Passionate Love what you do – really love
  10. Be Passionate Love what you do – really love
  11. Be Passionate Love what you do – really love