Digital Marketing Assignment 1

1. HDFC Bank

2. HDFC
•Indian banking and financial services company
•headquartered in Mumbai , Maharashtra
•India's largest private sector lender by assets
•It is the largest bank in India by market
capitalization as of February 2016

3. SEO Analysis
• HDFC’s website has brilliant
online visibility and appears in
within the first 6 organic
searches on the first page of
Google.
• Key words - private banks,
loans, credit card etc.

4. Website engagement
• Speed and access to all links is
convenient
• Mobile optimized
• Easy to go back to home page
• Content is creative

5. SEM (search engine marketing)

6. Retargeting and remarketing, Email marketing
• Retargeting audiences as per their
schemes
• Very less marketing through emails
• Only standardized statements and e-
statements are frequent.

7. Competitors
YES BANK ICICI BANK

8. YES
• Yes Bank is India's fourth largest private sector bank
• YES BANK is a “Full Service Commercial Bank”, and has steadily
built a Corporate, Retail & SME Banking franchise, Financial
Markets, Investment Banking, Corporate Finance, Branch Banking,
Business and Transaction Banking, and Wealth Management
business lines across the country.

9. SEO
• Website on first page of Google
• Really low in organic searches
•

10. Website engagement
• Website speed is really good .

11. SEM, EMAIL MARKETING
• Paid and sponsored ads
available on searches like
private banks, loans, credit
stability etc

12. ICICI
• ICICI Bank is an Indian multinational bank and financial
services company headquartered in Mumbai, Maharashtra,
• In 2017, it is the third largest bank in India in terms of assets and
fourth in term of market capitalization.
• It offers a wide range of banking products and financial services for
corporate and retail customers through a variety of delivery channels
and specialized subsidiaries in the areas of investment
banking, life, non-life insurance, venture capital and asset
management

13. SEO ANALYSIS
• ICICI bank’s online visibility on
the internet forum differs
frequently.
• Appears on the first page of
Google but really low in the
organic searches

14. SEM Analysis
• Visibility has increased
• Promotions have increased lot of
sales in market
• keywords- private banks, loans,
personal loans,

15. Email Marketing
• Really attractive and specifically
targeted e-mailers
• Email marketing is really
substantial and good
• Email marketing has been done
extensively and given
preference to

16. SEO comparison

17. Social media comparison

18. Suggestion
• E-Mail marketing should be improved
• Subscriber count should be increased
• Content on social media needs to be more engaging
• Page size is 7KB sand should be brought down as low as 3MB so its
easier to load
• A sitemap feature would help users navigate through the site better
• Not optimized for mobile users

19. #TrustUsWithYourMoney

20. INSTAGRAM
0
100000
200000
300000
400000
500000
600000
700000
HDFC ICICI YES Bank
Instagram
Followers Likes Comments
Engagement rate
HDFC ICICI YES Bank
BANK Followers Likes Comments Engagement
percentage
HDFC 52,900 1,700 38 3.2
ICICI 28,700 50,000 3 174.2
YES Bank 6,01,600 200 4 0.3