Flip kart what is flip kart e-commerce e- business what is b2b e-commerce vision and mission of flip kart core values of flip kart business structure of flip kart effective strategies what is stock management \goals of flip kart corporate social cyber crimes online

1. E – BUSINESS
PREPARED BY: MEET SONI

2. Introduction
 Flipkart opened up the Indian E –
Commerce market in a big way.
 Co-Founded by Sachin Bansal and Binny
Bansal in Oct 2007.
 Began with selling books.
 Started with the consignment model
(procurement based on demand).
 It was challenging since India has had
badly past experiences with e-commerce
trading.
Binny Bansal & Sachin Bansal

3. E – Commerce & E - Business
 Used Interchangeably and sometimes used to
differentiate one vendor's product from another.
 For either, ‘E’ stands for “Electronic Network”.
 Both are the buying and selling of goods and
services through digital communication.
 But, the question arises, ‘What is E –
Commerce?’, ‘What is E – Business?’ & “their
differences”.

4. ‘What is E – Commerce?’
 Refers to a wide range of online business activities for products and
services.
 Usually associated with buying and selling over the Internet, or conducting
any transaction involving the transfer of ownership or rights to use goods or
services through a computer-mediated network.
 Generally considered to be the sales aspect of E – Business.
 Types of E – Commerce:
 Business – to – Business (B2B)
 Business – to – Customer (B2C)
 Business – to – Government (B2G)
 Customer – to – Customer (C2C)
 Mobile Commerce (M – Commerce)
E – Commerce & E - Business
What is B2B e-commerce?
 Defined as E - Commerce between
companies.
 About 80% of e-commerce is of this type,
and most experts predict that B2B e-
commerce will continue to grow faster than
the B2C segment.
 eMarketer projects an increase in the share
of B2B e-commerce in total global e-
commerce from 79.2% in 2000 to 87% in
2004 and a consequent decrease in the
share of B2C ecommerce from 20.8% in
2000 to only 13% in 2004.

5.  They are those businesses that run the traditional way but also cater to the
needs of online requests.
 An e-business status is received when you can handle the calls, mail orders
and the online activities.
 E-Business in addition to encompassing E-commerce includes both front and
back-office applications that form the engine for modern E-commerce.
 E-Business is the overall strategy and E-commerce is an extremely important
facet of E-Business.
E – Commerce & E - Business
‘What is E – Business?’
 Potential Concerns
 Security
 Privacy & Confidentiality
 Authenticity
 Data Integrity
 Common Security Measures
 Physical Security
 Data Storage
 Security Administration

6. Vision & Mission Statements!
 Vision – ‘To Become Amazon of India.’
‘2020 Vision’ – Be a $20 billion company by
the year 2020.
 Mission – ‘To provide delightful customer
experience.’
‘Core Purpose’ – To make shopping delightful
for everyone.
 Objective – Making not only books but all the
possible products easily available to all, who have
internet access.

7. Vision & Mission Statements!
Core Values
 Customer Obsession
 Ownership
 Impact
 Honesty
 Selflessness
 Communication
 Innovation
Values for Success
 ‘Customer First’
 ‘Independence of Thoughts’
 ‘Pursuit of Excellence’
 ‘Opportunity based on Merit’

8. Business Structure
 Follows Divisional Business Structure

9. Effective Strategies
 Smart Phones
 Third Party Sellers
 Growth
 One – Day Delivery
 Cash on Delivery
 Globalization
 Developing Infrastructure &
Warehouses
Business Structure

10. Innovation
 Advertisements
 Customer Attraction
 Website Development
Business Structure

11. Stock Management
 A humble beginning with books.
 Now sells numerous products all
over India.
 Inventory / stock.
 Stages:
 Management
 Purchase
 Payment
 Delivery

12. Stages:
 It is science specifying about shape & percentage of stocked goods n is required at many
locations within facility which plays imp role in planned course of production
Stock Management
Management | Purchase | Payment | Delivery
Warehouses
In India
 Bangalore
 Chennai
 Delhi
 Hyderabad
 Mumbai
 Noida
 Pune
 Kolkata
Status of Product
 ‘In Stock’
 ‘Available’
 ‘Pre-order & Forthcoming’
 ‘Out of Stock’
 ‘Imported’
 ‘Back in Stock Soon’
 ‘Temporarily Unavailable’
 ‘Permanently Discontinued’
 ‘Out of Print’
 Get the item.
 Clean & Check for sanity.
 Pack the item.
 Select courier and handover.
 Get tracking-id and communicate with
the customer.
 Take care of the returns.
Life Cycle of Order

13.  Wish List
 Shopping Cart
Stock Management
Stages:
Management | Purchase | Payment | Delivery
Purchase
 Internet Banking
 EMI (Equated monthly Installment)
 Cash on Delivery
 Wallet
Payment

14.  Downloading/Digital Distribution.
 Drop Shipping.
 Shipping.
 Estimated Delivery Time.
 Factors:
 Seller offering the product.
 Product's availability with the Seller.
 Our destination and location of seller.
Stock Management
Stages:
Management | Purchase | Payment | Delivery
Delivery

15. Corporate Social Responsibilities
 CSR is a concept whereby companies integrate
social and environmental concerns in their
business operations and in their interactions with
their stakeholders on a voluntary basis.
 Corporate Social Responsibilities for E-business
includes:
 Corporate responsibilities – Culture, Fun at Work,
Benefits.
 Cyber Crimes & Security.
 Ethics.
 Consumer Awareness and Satisfaction.

16. Security Concerns
 User Sensitive Information.
 Session Hacking.
 Replay Attacks.
 CSRF like Attacks.
 Creating Spurious Sessions.
Solutions:
 Use ID + verification info as part of cookie.
 Encode the data with secret key.
 Use HTTPS where necessary.
 Client fingerprinting
 Time/count based expiry tokens.
Availability Concerns
This concern is specifically pertinent to a
business customers as certain information
must be available when customers need it.
Solutions:
 Distributed service, preferably one per
client application.
 This may lead to data inconsistency - use
versioning.
 Centralized data store.
 Keep a hot-stand-by or two working copies
of the data.
Corporate Social Responsibilities
Cyber Crimes & Security
Scalability Concerns
 2mn sessions per day.
 1000 concurrent sessions per sec.
 30 minutes of average active session time.
 20 KB of average data size.
 Data changes once every 3 requests.
 Loss of data means loss of customer.
Solutions:
 In-memory caching & asynchronous writes to
persistent storage.
 Time based buckets.
 Crawler detection.
 Trade-off.
Data storage & Subsystem Concerns
 Type of data stored is variable.
 Collision due to multiple simultaneous actions.
Solutions:
 Keep only mandatory information.
 Provide place holders for sub-systems to store
data in flexible representations like JSON.
 Provide hooks (call backs) for sub-systems to
manipulate their data for different events like
page-load, login, and logout.
 Data versioning to avoid collisions.

17. Ethics
Ethics involved in any e-business
are listed below:
 Establishing Core values.
 Gaining Customer Trust.
 Securing Customer Data.
 Creating Ethical Web Content.
Ethical Problems:
 Theft of Information
 use of credit/debit card
 3D secure password
 Poor Service
 Track on order
 Baits & Switches
 Intellectual Property thefts and
copyright trolls
Corporate Social Responsibilities

18. Consumer Awareness & Satisfaction
 Flipkart brought many revolutionary innovative ideas to
make online shopping much easier and fun than it was few
years back.
 Replacement Guarantee.
 Free Replacement.
 Free Exchange.
Corporate Social Responsibilities
RAISING
CONSUMERAwarenes

19. Advantages & Drawbacks
 Aims to integrate by helping the prospective vendors or traders
with the consumers and suppliers using the Internet.
Advantages:
 Better customer service.
 Worldwide Presence.
 Cost-effective Marketing and
Promotions.
 Curtailing of Transaction Cost.
 Overhead costs are reduced.

20.  Sectorial Limitations.
 Costly E-business Solutions
for Optimization.
 Question of Safety.
 Data Security.
 Site Integrity.
 System Up gradation.
 Momentary Intangibility.
Advantages & Drawbacks
Drawbacks:

21. Thank You