Yes bank success story

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It is the story about the YES Bank.
How YES bank become the topper in private sector bank after its launching in year 2004.
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Yes bank success story

  1. 1. SUCCESS STORY OF YES BANK GROUP MEMBERS: P07.ASHISH MATHEW P10.HEMANT TELANG P38.SANDEEP SHARMA EX01.VIJAY TAYADE
  2. 2. INTRODUCTION • India’s fourth largest private sector Bank, is the outcome of the professional & entrepreneurial commitment of its Founder, Dr. Rana Kapoor and his top management team, to establish a high quality, customer centric, service driven, private Indian Bank catering to the Future Businesses of India. • YES BANK has adopted international best practices, the highest standards of service quality and operational excellence, and offers comprehensive banking and financial solutions to all its valued customers. • YES BANK has a knowledge driven approach to banking, and a superior customer experience for its retail, corporate and emerging corporate banking clients. • YES BANK is steadily evolving as the Professionals’ Bank of India with the vision of “Building the Best Quality Bank of the World in India” by 2015.
  3. 3. VISION • To create a commercially viable financial institution that incorporates sustainable development within core business functions • Mainstream sustainability through multi- stakeholder engagement both internally & externally • Link shareholder value with sustainable development of India ( Fourth Generation Sustainability) • Engage in strategy development (in thought ) and execution (in action)
  4. 4. FIVE KEY BRAND PILLARS • Growth • Trust • Human capital • Technology • Transparency and Responsible banking
  5. 5. 10 Things To Remember 1. Fulfilling a dream 2. Create ownership 3. It’s all in a name 4. Governance and transparency 5. Institutionalise the bank
  6. 6. 10 Things To Remember 6. Outsource the technology 7. Driven by knowledge 8. Make it public 9. Be responsible, socially 10.Thin, lean and agile
  7. 7. HOW DID YES BANK TIDE THROUGH THE CRISIS IN 2008 – 09 • Adopting proactive strategies • Retail expansion • Hiring people • Started building a brand
  8. 8. Branding Through Social Media
  9. 9. ACHIEVEMENTS • YES BANK is the only Greenfield license awarded by the RBI in the last 15 years. • YES BANK has recently become the first Indian Bank to become a signatory to the United Nations Global Compact. • More than 125 branches over 100 locations across India as well as 93off-site ATMs. • YES BANK has been ranked # 3 in “The BW Banking Special 2006 A Survey of India's Best Listed Public and Private Banks”
  10. 10. Conclusion
  11. 11. THANK YOU

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